What is an assortment analyst?

An Assortment Analyst is a professional who evaluates and optimizes the range of products offered by a retailer or business. They analyze sales data, market trends, and customer preferences to recommend which products should be included, removed, or expanded within a product assortment. Their goal is to ensure the right mix of products is available to maximize sales, profitability, and customer satisfaction. Assortment Analysts often work closely with merchandising, buying, and inventory teams to implement their recommendations.