What is an asset protection greeter?

Asset Protection Greeters are employees who work at the entrance or exit of retail stores, focusing on loss prevention and customer service. Their primary responsibilities include welcoming customers, checking receipts, monitoring for suspicious activity, and helping deter theft or shoplifting. They act as a visible deterrent to potential thieves and often collaborate with other security or loss prevention staff. In addition to security duties, they also provide a positive first and last impression for customers entering or leaving the store.