What is applied behavioral science?

Applied behavioral science is the study and use of knowledge about how people think, feel, and behave in real-world settings. Professionals in this field use research and evidence-based techniques from psychology, sociology, and related disciplines to solve practical problems, such as improving workplace productivity, promoting healthier habits, or designing better public policies. Applied behavioral scientists may work in sectors like healthcare, education, business, or government to develop interventions that positively influence behavior and outcomes.