What is advertising operations?

Advertising Operations, often called Ad Ops, refers to the processes and teams responsible for managing, delivering, and optimizing digital advertising campaigns. Ad Ops professionals ensure that ads are correctly set up, tracked, and perform as intended across various platforms. Their work involves campaign trafficking, troubleshooting technical issues, monitoring performance metrics, and collaborating with sales, marketing, and technical teams. The goal is to maximize ad effectiveness while maintaining a smooth workflow between advertisers, publishers, and technology providers.