What is an adtech sales development representative?

Adtech Sales Development Representatives (SDRs) are professionals who focus on generating and qualifying new business leads for companies that offer advertising technology solutions. They identify potential clients, reach out via calls or emails, and assess their needs to determine if they are a good fit for the company's adtech products or services. SDRs often work closely with account executives, setting up meetings and helping move prospects through the initial stages of the sales funnel. Their efforts are crucial for driving growth and expanding the client base in the fast-paced adtech industry.