What is ad operations?

Ad Operations, often abbreviated as Ad Ops, refers to the team and processes responsible for managing, delivering, and optimizing digital advertising campaigns. This includes setting up ad campaigns, trafficking creatives, monitoring performance, troubleshooting issues, and ensuring ads run smoothly across digital platforms. Ad Operations professionals work closely with sales, marketing, and technical teams to maximize ad revenue and campaign effectiveness. Their expertise ensures that ads reach the right audience while meeting both client and publisher goals.