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What are the key skills and qualifications needed to thrive as a Sales Development Manager, and why are they important?

To thrive as a Sales Development Manager, you need expertise in sales strategies, lead generation, and team leadership, often supported by a bachelor’s degree in business or a related field. Familiarity with CRM systems like Salesforce, sales automation tools, and data analytics platforms is typically required. Outstanding communication, motivational leadership, and adaptability help you build high-performing teams and effectively engage prospects. These skills are vital for driving revenue growth, improving sales processes, and ensuring the consistent achievement of sales targets.

How does a Sales Development Manager typically collaborate with marketing and sales teams to drive lead generation?

A Sales Development Manager works closely with both marketing and sales teams to ensure a seamless flow of qualified leads through the sales pipeline. They often coordinate with marketing to align on target audiences, messaging, and campaign strategies, while also collaborating with sales to provide feedback on lead quality and conversion rates. This cross-functional teamwork helps optimize lead generation efforts and ensures that the sales team receives high-quality prospects, ultimately driving revenue growth. Regular meetings, shared metrics, and open communication are key components of this collaborative environment.

What is a Sales Development Manager?

A Sales Development Manager is responsible for leading and managing a team of sales development representatives (SDRs) who generate qualified leads and set up sales opportunities for the sales team. They develop strategies to increase outbound and inbound lead generation, coach team members, and track key performance metrics. This role acts as a bridge between marketing and sales, ensuring a steady pipeline of potential customers while implementing best practices and optimizing processes.

How much do sales development managers earn?

Sales Development Managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Compensation often includes bonuses and commissions based on sales performance, and strong communication and CRM skills can influence earning potential.

What is the difference between Sales Development Manager vs Sales Representative?

AspectSales Development ManagerSales Representative
Primary RoleLeads and manages the sales development team, develops strategies to generate leads, and oversees prospecting activities.Engages directly with prospects, presents products/services, and closes sales.
Required SkillsLeadership, strategic planning, CRM proficiency, communication skills.Product knowledge, communication, negotiation, customer engagement.
Work EnvironmentManagement setting, team coordination, strategic planning sessions.Customer-facing, direct sales interactions, field or office work.
Common CertificationsSales certifications, CRM training, leadership courses.Sales certifications, product-specific training.

The Sales Development Manager focuses on leading the sales development team and creating strategies to generate leads, while the Sales Representative directly engages with prospects to close sales. Both roles require strong communication skills and sales knowledge, but differ in responsibilities and work environment.

What is it like to work at Abbott?

Abbott is a global healthcare company that values innovation, collaboration, and a commitment to improving people's lives through its products and services. The company has a diverse range of teams, including research and development, manufacturing, and sales, with a focus on creating a work environment that fosters creativity, teamwork, and continuous learning. Working at Abbott may appeal to candidates who are passionate about healthcare and want to be part of a company that is dedicated to advancing medical science and improving patient outcomes.

Do workers at Abbott get paid breaks?

Yes. Most people get paid breaks.
67% of people say they get paid breaks.
Based on data from 66 people who took the Breakroom Quiz between May 2025 and May 2026.

Does Abbott pay people when they’re sick?

Yes. Most people get paid when they’re sick.
86% of people say they would get paid if they were sick but scheduled to work.
Based on data from 80 people who took the Breakroom Quiz between May 2025 and May 2026.

At Abbott, are sick days and vacation days separate paid time off?

Sick days and vacation days are separate paid time off.
74% of people say they don’t have to use vacation days when they’re out sick.
Based on data from 70 people who took the Breakroom Quiz between May 2025 and May 2026.

Is the health insurance from Abbott affordable enough for their workers?

Most people say the health insurance costs are okay.
88% of people say the health insurance costs are okay
Based on data from 73 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get paid time off at Abbott?

Most people get paid time off work.
84% of people say they get paid time off.
Based on data from 86 people who took the Breakroom Quiz between May 2025 and May 2026.

How far ahead of time do people find out their work schedule?

Most people find out their schedule less than four weeks ahead of time.
  • 74% of people with changing schedules find out their shifts one week or less ahead of time.
  • 9% of people with changing schedules find out their shifts two weeks ahead of time.
  • 4% of people with changing schedules find out their shifts three weeks ahead of time.
  • 13% of people with changing schedules find out their shifts four weeks or more ahead of time.

Based on data from 23 people who took the Breakroom Quiz between December 2024 and May 2026.

Do workers at Abbott worry about hours?

Most people don’t worry about getting enough hours.
98% of people report they don’t worry about getting enough hours.
Based on data from 41 people who took the Breakroom Quiz between May 2025 and May 2026.

Do Abbott workers get to choose the shifts they work?

Some people don’t get to choose which shifts they work.
58% report that they don’t have enough control over which shifts they work.
Based on data from 45 people who took the Breakroom Quiz between March 2025 and February 2026.

How easy is it for Abbott workers to change shifts?

Some people find it hard to change shifts.
46% of people report that it’s hard to change shifts if they need to.
Based on data from 35 people who took the Breakroom Quiz between November 2024 and March 2026.

How easy is it to get time off at Abbott?

Most people find it easy to get time off.
82% of people report it’s easy to get time off.
Based on data from 71 people who took the Breakroom Quiz between May 2025 and May 2026.

Do Abbott managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
80% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 44 people who took the Breakroom Quiz between May 2025 and May 2026.

Do workers at Abbott do extra work that they don't get paid for?

Rarely. Most people don’t do unpaid extra work.
82% of people report that they don’t do extra unpaid work.
Based on data from 45 people who took the Breakroom Quiz between May 2025 and May 2026.

How easy is it to take sick days at Abbott?

Most people find it easy to take sick days.
89% of people report that it’s easy to take time off if they are sick.
Based on data from 79 people who took the Breakroom Quiz between May 2025 and May 2026.

Is working at Abbott good if you’re a parent or caregiver?

Most parents and caregivers say this is a good place to work.
87% of people who care for a child or other relative report this is a good place to work.
Based on data from 31 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people at Abbott feel treated with respect by their managers?

Most people feel treated with respect by their managers.
85% of people say they’re treated with respect by their managers.
Based on data from 74 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Abbott get to take their breaks without interruption?

Most people get breaks without interruption.
82% of people report that they get to take their breaks without interruption.
Based on data from 82 people who took the Breakroom Quiz between May 2025 and May 2026.

Is it stressful to work at Abbott?

Some people feel stressed out here.
67% of people say they often feel stressed out at work.
Based on data from 78 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Abbott enjoy their jobs?

Most people enjoy their job.
74% of people report they enjoy their job.
Based on data from 65 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Abbott recommend working with their team?

Only some people recommend working with their team.
46% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 87 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get enough training when they start at Abbott?

Most people got enough training when they started.
79% of people report they got enough training when they started working here.
Based on data from 82 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get support to advance at Abbott?

Most people are given support to advance their career here.
In the last year, 67% of people report being given support to advance their career here.
Based on data from 72 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people think Abbott’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
73% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 71 people who took the Breakroom Quiz between May 2025 and May 2026.

Do workers feel well informed about how Abbott is doing?

Most people feel well informed about how the company is doing.
75% of people feel that they are kept well informed about how the company is doing as a whole.
Based on data from 80 people who took the Breakroom Quiz between May 2025 and May 2026.
Infographic showing various Sales Development Manager job openings at Abbott in the United States as of May 2026, with employment types broken down into 92% Full Time, 3% Part Time, and 5% Contract. Highlights an 86% Physical, and 14% Remote job distribution.

Sales Development Manager - Infectious Disease Point of Care Diagnostics - Richmond, VA

Abbott

Danville, VA

Full-time

Medical, Life, Retirement

Posted 21 days ago


Abbott rating

8.0

Company rating: 8.0 out of 10

Based on 129 frontline employees who took The Breakroom Quiz

131st of 511 rated manufacturers


Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments, and informatics systems is often the first step in patient care decision-making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Working at Abbott

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

  • Career development with an international company where you can grow the career you dream of.

  • Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.

  • An excellent retirement savings plan with a high employer contribution

  • Tuition reimbursement, theFreedom 2 Savestudent debt program, andFreeUeducation benefit - an affordable and convenient path to getting a bachelor's degree.

  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott Rapid and Molecular Diagnostics (RMDx) - Infectious Disease (ID) is seeking a dynamic, results oriented Sales Development Manager to drive new business acquisition in <>. This is more than a sales position, it is a chance to make a real impact in healthcare by delivering cutting edge diagnostic solutions where they matter most. This role is ideal for professionals with a strong background in clinical diagnostics and a passion for identifying and converting new opportunities within hospital networks, including Laboratory, ED, Clinic, Physician Office Lab and Urgent Care settings.

As a Sales Development Manager, you will be responsible for penetrating untapped accounts and expanding Abbott's footprint in the ID diagnostics space. You will be at the forefront of innovation, helping healthcare providers make faster, smarter decisions that improve patient outcomes. You'll leverage your technical expertise and strategic selling skills to open doors, build relationships from scratch, and deliver tailored diagnostic solutions that meet the unique needs of new customers.

This role is focused exclusively on new business development and does not include management of existing accounts. You will be responsible for identifying and qualifying competitive leads and owning a territory pipeline from lead generation to close.

You will be responsible for achieving annual new business targets across the following product lines: ID NOW PLATFORM (Influenza, Covid-19, RSV, Strep A), BinaxNOW COVID-19/Flu A&B Combo, DETERMINE HIV-1/2, BinaxNOW Streptococcus pneumoniae & Legionella, BinaxNOW Malaria, Clearview hCG, Clearview PBP2a SA.

What you'll do

New Business Development

  • Identify, target, and engage accounts with zero current business

  • Develop and execute territory strategies to generate leads, qualify prospects, and convert opportunities

  • Develop deep understanding of territory business while utilizing tools to analyze data for most effective planning

  • Drive the full sales cycle from initial contact to contract close

  • Build and maintain strong competitive product knowledge

  • New opportunities must be located with specified territory

  • Cold calling, gaining access into competitive accounts and generating interest with HCPs and administrative stakeholders, establishing the ID value proposition

  • You're not just making calls, you're opening doors, shifting mindsets, and positioning Abbott as the go to diagnostic partner for point-of-care testing

Strategic Territory Management

  • Analyze market trends, competitive activity, and customer needs to develop sales strategy

  • Provide sales funnel, territory planning and forecasts though the business review process with Abbott leadership

  • Responsibility for forecasting new business revenue

  • Collaborate with internal teams to develop contract proposals and pricing strategies

  • Use sales metrics and standardized tools to document the sales process and influence purchasing decisions

  • Ownership in sales funnel (SFDC) and account analysis (PowerBI) to ensure clear roadmap for growth within zero billing accounts

  • Must exhibit strong analytical skills and use of Microsoft Platform for account analysis and internal communication and planning

  • Forecasts future needs based on market, regulatory, or environmental trends

  • Plan, coordinate and manage thesales performanceof third-party distributor sales force(s) in the assigned territory. Train and develop these sales force(s) to establish and maintain the ability to effectively represent Abbott's products in the marketplace

  • Support distribution partners in the sale of products, including training, sales meetings, technical expertise, andmarketingsupport of the Abbott product lines and distributor private branded products

Cross-Functional Collaboration

  • Partner with Sales, Marketing, Medical Affairs, Technical Service, Finance, Contracts and Pricing, to deliver a cohesive customer experience

  • Escalate and resolve customer challenges and objections during the sales process in collaboration with local teams

  • Participate in standardized weekly communication cadence with manager which includes providing field insights, coaching, strategy and problem solving

  • Responsible for managing successful account handoff after the initial selling process, ensuring successful implementation with local team

  • Complies with US Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes and task assignments. Responsible for exhibiting professional behavior with both internal and external business associates that reflects positively on Abbott and is consistent with Abbott's policies and procedures

  • Collaboration is essential, you will be part of a high performing team that's united by purpose and driven by results.

Required Qualifications

  • Bachelor's degree

  • 4+ proven success in relevant sales experience.

  • Track recordof success with competitive conversions, from lead generations to close

  • Demonstrated individual contributor experience including problem solving, complex selling,planningand execution

  • Willingness to travel within the assigned territory (4 days/week, up to ~50% overnight travel)

Preferred Qualifications

  • Bachelor's degree in business, healthcare, life sciences

  • Medical Sales experience, ideally diagnostics

  • Understanding of laboratory and point-of-care settings, health system operations, and health economics

  • Experience working with Distribution Partners

  • Strong financial acumen and ability to analyze healthcare market data

  • Excellent interpersonal skills and documented success in team selling environment with the ability to effectively communicate at multiple levels of the organization

  • Skilled negotiator with a strongtrack recordof securing agreements that support both organizationalobjectivesand customer priorities

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is

$68,000.00 - $136,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Sales ForceDIVISION:ID Infectious DiseaseLOCATION:United States of America : RemoteADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 50 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Driving a personal auto or company car or truck, or a powered piece of material handling equipmentAbbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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