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What are the key skills and qualifications needed to thrive as a Sales Development Manager, and why are they important?

To thrive as a Sales Development Manager, you need expertise in sales strategies, lead generation, and team leadership, often supported by a bachelor’s degree in business or a related field. Familiarity with CRM systems like Salesforce, sales automation tools, and data analytics platforms is typically required. Outstanding communication, motivational leadership, and adaptability help you build high-performing teams and effectively engage prospects. These skills are vital for driving revenue growth, improving sales processes, and ensuring the consistent achievement of sales targets.

How does a Sales Development Manager typically collaborate with marketing and sales teams to drive lead generation?

A Sales Development Manager works closely with both marketing and sales teams to ensure a seamless flow of qualified leads through the sales pipeline. They often coordinate with marketing to align on target audiences, messaging, and campaign strategies, while also collaborating with sales to provide feedback on lead quality and conversion rates. This cross-functional teamwork helps optimize lead generation efforts and ensures that the sales team receives high-quality prospects, ultimately driving revenue growth. Regular meetings, shared metrics, and open communication are key components of this collaborative environment.

What is a Sales Development Manager?

A Sales Development Manager is responsible for leading and managing a team of sales development representatives (SDRs) who generate qualified leads and set up sales opportunities for the sales team. They develop strategies to increase outbound and inbound lead generation, coach team members, and track key performance metrics. This role acts as a bridge between marketing and sales, ensuring a steady pipeline of potential customers while implementing best practices and optimizing processes.

How much do sales development managers earn?

Sales Development Managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Compensation often includes bonuses and commissions based on sales performance, and strong communication and CRM skills can influence earning potential.

What is the difference between Sales Development Manager vs Sales Representative?

AspectSales Development ManagerSales Representative
Primary RoleLeads and manages the sales development team, develops strategies to generate leads, and oversees prospecting activities.Engages directly with prospects, presents products/services, and closes sales.
Required SkillsLeadership, strategic planning, CRM proficiency, communication skills.Product knowledge, communication, negotiation, customer engagement.
Work EnvironmentManagement setting, team coordination, strategic planning sessions.Customer-facing, direct sales interactions, field or office work.
Common CertificationsSales certifications, CRM training, leadership courses.Sales certifications, product-specific training.

The Sales Development Manager focuses on leading the sales development team and creating strategies to generate leads, while the Sales Representative directly engages with prospects to close sales. Both roles require strong communication skills and sales knowledge, but differ in responsibilities and work environment.

What is it like to work at Abbott?

Abbott is a global healthcare company that values innovation, collaboration, and a commitment to improving people's lives through its products and services. The company has a diverse range of teams, including research and development, manufacturing, and sales, with a focus on creating a work environment that fosters creativity, teamwork, and continuous learning. Working at Abbott may appeal to candidates who are passionate about healthcare and want to be part of a company that is dedicated to advancing medical science and improving patient outcomes.

Do workers at Abbott get paid breaks?

Yes. Most people get paid breaks.
67% of people say they get paid breaks.
Based on data from 66 people who took the Breakroom Quiz between May 2025 and May 2026.

Does Abbott pay people when they’re sick?

Yes. Most people get paid when they’re sick.
86% of people say they would get paid if they were sick but scheduled to work.
Based on data from 80 people who took the Breakroom Quiz between May 2025 and May 2026.

At Abbott, are sick days and vacation days separate paid time off?

Sick days and vacation days are separate paid time off.
74% of people say they don’t have to use vacation days when they’re out sick.
Based on data from 70 people who took the Breakroom Quiz between May 2025 and May 2026.

Is the health insurance from Abbott affordable enough for their workers?

Most people say the health insurance costs are okay.
88% of people say the health insurance costs are okay
Based on data from 73 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get paid time off at Abbott?

Most people get paid time off work.
84% of people say they get paid time off.
Based on data from 86 people who took the Breakroom Quiz between May 2025 and May 2026.

How far ahead of time do people find out their work schedule?

Most people find out their schedule less than four weeks ahead of time.
  • 74% of people with changing schedules find out their shifts one week or less ahead of time.
  • 9% of people with changing schedules find out their shifts two weeks ahead of time.
  • 4% of people with changing schedules find out their shifts three weeks ahead of time.
  • 13% of people with changing schedules find out their shifts four weeks or more ahead of time.

Based on data from 23 people who took the Breakroom Quiz between December 2024 and May 2026.

Do workers at Abbott worry about hours?

Most people don’t worry about getting enough hours.
98% of people report they don’t worry about getting enough hours.
Based on data from 41 people who took the Breakroom Quiz between May 2025 and May 2026.

Do Abbott workers get to choose the shifts they work?

Some people don’t get to choose which shifts they work.
58% report that they don’t have enough control over which shifts they work.
Based on data from 45 people who took the Breakroom Quiz between March 2025 and February 2026.

How easy is it for Abbott workers to change shifts?

Some people find it hard to change shifts.
46% of people report that it’s hard to change shifts if they need to.
Based on data from 35 people who took the Breakroom Quiz between November 2024 and March 2026.

How easy is it to get time off at Abbott?

Most people find it easy to get time off.
82% of people report it’s easy to get time off.
Based on data from 71 people who took the Breakroom Quiz between May 2025 and May 2026.

Do Abbott managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
80% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 44 people who took the Breakroom Quiz between May 2025 and May 2026.

Do workers at Abbott do extra work that they don't get paid for?

Rarely. Most people don’t do unpaid extra work.
82% of people report that they don’t do extra unpaid work.
Based on data from 45 people who took the Breakroom Quiz between May 2025 and May 2026.

How easy is it to take sick days at Abbott?

Most people find it easy to take sick days.
89% of people report that it’s easy to take time off if they are sick.
Based on data from 79 people who took the Breakroom Quiz between May 2025 and May 2026.

Is working at Abbott good if you’re a parent or caregiver?

Most parents and caregivers say this is a good place to work.
87% of people who care for a child or other relative report this is a good place to work.
Based on data from 31 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people at Abbott feel treated with respect by their managers?

Most people feel treated with respect by their managers.
85% of people say they’re treated with respect by their managers.
Based on data from 74 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Abbott get to take their breaks without interruption?

Most people get breaks without interruption.
82% of people report that they get to take their breaks without interruption.
Based on data from 82 people who took the Breakroom Quiz between May 2025 and May 2026.

Is it stressful to work at Abbott?

Some people feel stressed out here.
67% of people say they often feel stressed out at work.
Based on data from 78 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Abbott enjoy their jobs?

Most people enjoy their job.
74% of people report they enjoy their job.
Based on data from 65 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Abbott recommend working with their team?

Only some people recommend working with their team.
46% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 87 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get enough training when they start at Abbott?

Most people got enough training when they started.
79% of people report they got enough training when they started working here.
Based on data from 82 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get support to advance at Abbott?

Most people are given support to advance their career here.
In the last year, 67% of people report being given support to advance their career here.
Based on data from 72 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people think Abbott’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
73% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 71 people who took the Breakroom Quiz between May 2025 and May 2026.

Do workers feel well informed about how Abbott is doing?

Most people feel well informed about how the company is doing.
75% of people feel that they are kept well informed about how the company is doing as a whole.
Based on data from 80 people who took the Breakroom Quiz between May 2025 and May 2026.
What other companies are hiring for Sales Development Manager jobs?
What are the most popular jobs at Abbott?
What are the most popular categories at Abbott?
Infographic showing various Sales Development Manager job openings at Abbott in the United States as of May 2026, with employment types broken down into 92% Full Time, 3% Part Time, and 5% Contract. Highlights an 86% Physical, and 14% Remote job distribution.

Sr. Brand Manager - Pediatric Marketing - Columbus, OH

Abbott

Columbus, OH

Full-time

Medical, Life, Retirement

Posted 6 days ago

Abbott rating

8.0

Company rating: 8.0 out of 10

Based on 129 frontline employees who took The Breakroom Quiz

131st of 511 rated manufacturers

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:

Sr. Brand Manager - Pedialyte Delivery & Performance

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

  • Career development with an international company where you can grow the career you dream of.

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

  • An excellent retirement savings plan with high employer contribution

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Sr. Brand Manager- Pedialyte Delivery & Performance position works out of our Columbus, OH location in our Nutrition Division.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac, PediaSure, Pedialyte, Ensure, and Glucerna - to help them get the nutrients they need to live their healthiest lives.

The Sr. Brand Manager - Pedialyte Delivery & Performance leads Pedialyte Delivery marketing responsibilities including retail channel strategy, pricing, assortment, forecasting and business analytics. Responsible for the development, management, and execution of retail strategies to effectively achieve commercialization, profit margin and business plan objectives. Directs and supervises a staff including one or more Brand Managers.

What You'll Work On

  • Lead all retail marketing related activities for the Pedialyte brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.

  • Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.

  • Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.

  • Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.

  • Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.

  • Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.

  • Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.

  • Present brand and marketing programs to Sr. Management.

  • Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.

Required Qualifications

  • 7-10 years of progressively responsible product management experience in either health care or Consumer packaged goods

  • Financial and budget management experience and skills.

  • Demonstrated effective leadership competencies.

  • Demonstrated leadership and success in project management.

  • Proven ability to develop and execute complex strategic business plans.

  • Strong analytical skills including experience with financial models.

  • Strong communication and presentation skills.

  • Ability to collaborate with cross-functional teams to attain business objectives.

  • Education Requirements: BA/BS Degree in Marketing.

Preferred Qualifications

  • MBA strongly preferred due to the business complexity and P&L responsibility of the position.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is

$129,300.00 - $258,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product ManagementDIVISION:ANPD Nutrition ProductsLOCATION:United States > Columbus : RP02ADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 10 % of the TimeMEDICAL SURVEILLANCE:NoSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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