What Is a Web Content Developer and How to Become One

By ZipRecruiter Marketplace Research Team

As a web content developer, you curate and develop written and video content to populate an organization's website. Web content development focuses on creating blog posts, videos, podcasts, and more to aid in marketing efforts and to create better user experiences for customers. You use a wide range of software from word processors to video editing tools. You have a comprehensive understanding of search engine analytic tools to determine how best to appear in browser search results. A web content developer often oversees teams of writers, videographers, and other creatives to make quality content. You must closely monitor shifts in how search engines operate to direct content production accordingly.

To become a web content developer, you need computer proficiency and knowledge of programming languages such as HTML, JavaScript, and PHP. Educational requirements vary by position, although many job candidates have an associate or a bachelor’s degree in computer programming, web design, or a related field. You may also choose to pursue accreditation from an industry organization such as the W3Schools to help boost your job prospects. Other qualifications include photo editing expertise and knowledge of content management software platforms such as WordPress. You may also need familiarity with search engine optimization and website analytics to help you create content that generates targeted traffic to your site and improves its ranking.