What Is a Dealer Development Manager and How to Become One

By ZipRecruiter Marketplace Research Team

As a dealer development manager, your job is to coordinate the establishment and growth of new dealerships on behalf of the primary company. In this context, a dealership is a branded store, such as a fast food restaurant or a bank branch, that is allowed some autonomy in its operations. For example, as a dealer development manager in the automotive industry, you may help a new owner decide where to place a car dealership, what vehicles to stock, what management structure to have, and what sales techniques the staff should learn. In this career, you frequently help develop business plans and sales strategies, monitor the performance of early employees, act as a liaison between the dealership and a dealer service center, and ensure the new dealership adheres to all company policies. Dealer development managers typically train and work with dealership employees at all levels, not just management and executives.

The primary qualifications for a career as a dealer development manager are several years of experience in the company's industry and a thorough understanding of local markets. Some employers prefer a bachelor's degree, but most companies do not require formal education. Fulfilling the duties and responsibilities of this job requires a willingness to travel more than 75 percent of the time, outstanding communication skills, the ability to prioritize tasks, and a robust understanding of dealership operations. Dealer development managers often need additional skills or knowledge specific to their industry. For example, in the fast food industry, you need a thorough understanding of food safety techniques. Experience in the industry can help you stand out from other applicants.