Content Developer
What Is a Content Developer and How to Become One
By ZipRecruiter Marketplace Research Team

Table of Contents
What Is a Content Developer?
A content developer creates information for web pages and online marketing. Job duties include the development and editing of articles, blogs, ad copy, and social media posts. A content developer may also create graphics, use photos, and work on web page layout. Qualifications for a content developer include strong writing skills and familiarity with web development software.
How to Become a Content Developer
The qualifications to become a content developer vary, but often include a high school diploma or GED certificate. Advanced education focused on language, media, creative writing, and marketing may also be beneficial. A content developer should develop a portfolio of samples that showcase their skills to prospective employers. A content developer can choose to work directly for a marketing company or work as a freelance writer.
Content Developer Job Description Sample
With this Content Developer job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Content Developer role.
Job Summary
Our company is seeking a web Content Developer. In this role, you will use your communication and web design skills to increase our audience engagement, primarily through blogging, creating content for our website, and contributing to our social media platforms. While our ideal applicant has a degree and experience creating industry-specific content, we will consider applicants who have professional experience in the industry and writing or photo-editing skills. This role is also a great way for post-secondary students to continue building their portfolio. You may be asked for your input on our webpage layout, so any HTML or scripting experience is a major plus.
Duties and Responsibilities
- Create new content in various web-friendly formats
- Proofread content before it is published online
- Increase the value of our web presence
- Perform background research as needed
- Follow in-house formatting standards
Requirements and Qualifications
- A high school diploma or GED certificate
- A bachelor's degree (preferred)
- Experience with Adobe InDesign and Photoshop (preferred)
- Writing, grammar, and design skills
- Basic HTML or scripting experience (a plus)
- Time management skills
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