Contractor
Posted 12 days ago
Job description
About Atom
Atom.com is on a mission to reimagine the future of naming. We've built a powerful domain marketplace and branding platform. But we’re not here to do more of the same—we’re building a platform from the ground up, powered by AI, brand-first thinking, and a deep understanding of what founders and domain investors actually need to power their business.
Role Overview
We’re looking for a PR & Media Outreach Associate to support our media outreach efforts and learn hands-on PR execution in a fast-paced startup environment.
This is an execution-focused, entry-level role. You will work closely with the marketing and leadership team to help organize outreach, manage media lists, and support pitching efforts. You’ll gain real experience working on startup announcements, product launches, and brand storytelling.
This role is ideal for someone early in their PR career who has some exposure to media outreach or communications work and wants to grow into a stronger PR practitioner.
What You’ll Do
You will support the PR function across day-to-day execution, including:
Media List Building
- Research relevant journalists, editors, and outlets in business, tech, and startup media
- Maintain and organize media lists in a shared tracker
- Help segment lists by topic, beat, and campaign
Outreach Support
- Send pitches and follow-ups using pre-written messaging and templates
- Track outreach activity and journalist responses
- Help ensure consistent and timely follow-up cycles
Press Materials
- Assist in updating press releases, pitch templates, and briefing documents
- Light writing support (not strategy creation)
Campaign Execution Support
- Help coordinate media outreach around product launches and announcements
- Support scheduling and logistics for PR campaigns
Tracking & Reporting
- Maintain simple spreadsheets tracking outreach and coverage
- Log responses, opens, and placements
What We’re Looking For
We are not looking for senior PR strategists or agency leaders. We are looking for someone early in their career who is ready to build strong fundamentals.
- 0–2 years of experience in PR, communications, journalism, or marketing
- Some exposure to media outreach, pitching, or content creation (internship, agency, or in-house)
- Strong writing and editing skills
- Comfortable working in Google Sheets / Docs and staying highly organized
- Interest in startups, tech, or branding
- Willingness to learn, take feedback, and execute consistently
Nice to Have (Not Required)
- Internship or assistant experience at a PR agency
- Exposure to tech/startup clients
- Familiarity with tools like Cision, MuckRack, or similar
- Basic understanding of how journalists and press cycles work
- Interest in AI, startups, or domain/branding space
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Frequently asked questions
Q: What skills or qualities help someone succeed as a Public Relations Associate?
A: To succeed as a Public Relations Associate, key technical skills include proficiency in media relations, crisis communication, and social media management, as well as knowledge of public relations software and tools. Essential soft skills include strong written and verbal communication, active listening, and adaptability, along with a strategic mindset and ability to build and maintain relationships with various stakeholders. These strengths enable Public Relations Associates to effectively manage and execute public relations campaigns, build brand reputation, and drive business growth, ultimately supporting their career advancement and professional development in the field.
Q: What is the career path for a Public Relations Associate?
A: A Public Relations Associate typically starts as an entry-level role, progressing to a Public Relations Specialist or Coordinator, where they develop skills in media relations, crisis communications, and campaign execution. As they gain experience, they can move into mid-level roles such as Public Relations Manager or Senior Public Relations Specialist, overseeing teams and managing large-scale campaigns. Ultimately, senior roles like Director of Public Relations or Vice President of Communications may be attainable, offering opportunities to lead strategic communications initiatives and drive business growth.
