Senior Data Scientist, Paid Marketing

Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home - from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we'll build together.
About the Data Science Team
The Data Science team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from informing how we set prices across almost a thousand local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high-quality customers. We are a tight-knit, intellectually curious team that is committed to improving Thumbtack and improving each other.
About the Role
At Thumbtack, Data Scientists are trusted to combine rigorous thinking, technical expertise, and business context to accelerate smarter decisions and better products. Our Marketing Data Science team powers a data-driven growth engine-blending advanced analytics, innovative technology, and creative problem-solving to bring users to Thumbtack and keep them engaged.
As a Senior Paid Marketing Data Scientist, you will set the bar for technical innovation and strategic impact. Your mission will be to advance our channel measurement capabilities and to design scalable methodologies, frameworks, and tools that empower the Marketing and Data Science teams to operate with speed, rigor, and confidence.
What you'll do

• Lead the development and advancement of measurement methodologies that push the boundaries of what's possible in evaluating marketing effectiveness
• Explore innovative approaches grounded in data science and modern analytical methods
• Drive the creation of frameworks, tools, and processes, and adoption of new methodologies that make measurement more systematic and scalable across a variety of channels.
• Strengthen and evolve modeling approaches to deliver insights that are both robust and actionable.
• Iterate on measurement approaches to marketing problems like channel incrementality, bolstering a robust approach to maximizing return on ad spend
• Collaborate with cross-functional partners to connect measurement learnings with business strategy and growth.
• Serve as a technical leader-mentoring others, elevating analytical standards, and shaping the long-term direction of measurement at Thumbtack.
• Identify and pursue new opportunities where advanced analytics or fresh methodologies can unlock impact.

In order to be successful, you must bring

• 4+ years of experience in data science, analytics, or economics
• Bachelor's, Master's, or Doctoral degree in a technical area such as: Statistics, Economics, Math, Computer Science, Engineering, advanced degree preferred
• Proficient in causal inference methods, and familiar with statistical and machine learning concepts
• Proficient in Python and SQL
• Fluency in marketing and marketing measurement, experience with media mixed modeling preferred
• Quantitative and structured problem solving
• Ability to work in a fast moving business environment
• Strong communication skills and ability to build strong relationships cross-functionally and with leadership and get buy-in on a data-driven perspective

Expected salary ranges

• For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $197,200 - $255,200.
• For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $177,700 - $229,900.
• For candidates living in all other US locations, the expected salary range for this role is currently $167,500 - $216,700.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack's Privacy policy available at https://www.thumbtack.com/privacy/.
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