Job description
- Hourly Rate: $40-$50/Hour
- Hours: 40 Hours Per Week/Hybrid (1 day in office; more if in-office shoots are scheduled)
- Location: Preferably New York City-based with the ability to be in the office 1 day per week
- Start Date: ASAP
- End Date: 3 months with the potential to extend
- Pitch, write, star in, film, and edit 1 to 2 short-form videos per day that are optimized for TikTok and Instagram Reels
- Own end-to-end production, including conceptualization, pre-production, shooting, editing, and final delivery of content
- Translate trends, cultural moments, and shopping insights into high-performing social videos
- Edit with strong instincts for hooks, pacing, retention, and shareability
- Pitch video ideas, contribute to content calendars, and help identify upcoming opportunities and formats
- Manage multiple deadlines in a fast-moving environment
- 2+ years of experience creating social-first content for brands, publishers, or personal platforms
- A portfolio demonstrating strong on-camera presence, performance-driven storytelling, and editing abilities
- Proven experience writing scripts and crafting social copy
- Deep understanding of TikTok and Instagram including hooks, pacing, retention strategies, and platform best practices
- Ability to manage projects end-to-end from concept through final delivery
- In the know and passionate about shopping as well as fashion, beauty, and home trends
- Chronically online and fluent in TikTok and Reels culture
- Fun, energetic, and naturally funny on camera
- An excellent oral and written communicator
- Highly organized and able to manage multiple priorities without sacrificing quality
- Collaborative, solution-oriented, and comfortable working in a fast-paced team environment
- New York City-based with the capacity to be in office 1 day per week
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Frequently asked questions
Q: What skills or qualities help someone succeed as a Social Media Content Manager?
A: To succeed as a Social Media Content Manager, key technical skills include proficiency in social media platforms, content management systems, and analytics tools such as Hootsuite, Sprout Social, or Google Analytics. Soft skills like creativity, adaptability, and strong communication skills are also essential, as they enable effective collaboration with teams, engaging content creation, and timely crisis management. By combining these technical and soft skills, a Social Media Content Manager can effectively develop and execute a brand's online presence, drive engagement, and measure campaign success, ultimately supporting career growth and effectiveness in the role.
Q: What is the career path for a Social Media Content Manager?
A: A Social Media Content Manager's typical career progression involves starting as a Social Media Coordinator, responsible for creating and scheduling content, engaging with followers, and analyzing metrics. As they gain experience, they can move into mid-level roles such as Social Media Manager, overseeing content strategy, team management, and campaign execution, and then to senior roles like Social Media Director, leading cross-functional teams and developing comprehensive social media strategies. Throughout their career, Social Media Content Managers can develop skills in content creation, digital marketing, analytics, and team leadership, opening opportunities for growth into related fields like marketing management, communications, or even entrepreneurship.
