Search Engine Optimization Specialist Job Description Sample Template
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This free Search Engine Optimization Specialist job description sample template can help you attract an innovative and experienced Search Engine Optimization Specialist to your company. We make the hiring process one step easier by giving you a template to simply post to our site. Make sure to add requirements, benefits, and perks specific to the role and your company.
Search Engine Optimization Specialist Job Summary
Our company is looking for a Search Engine Optimization Specialist to increase search engine rankings and traffic to our website. Your primary goal is to increase conversion through search results, so your tasks will involve keyword research, informed content development, and link building. Our ideal candidate is a digital marketing expert who can create content and strategy that will significantly increase our organization's visibility. Applicants should be comfortable with CSS, HTML, and Google Analytics so you can assist with strategic changes to page layout.
Search Engine Optimization Specialist Duties and Responsibilities
- Perform keyword research, selection, and testing
- Develop and implement link building strategy
- Develop content using keywords to increase website traffic
- Assist with pay-per-click (PPC) campaigns
- Make strategic changes to page design and layout
- Perform routine SEO audits
- Assist with website maintenance
- Provide optimization, ranking, and analytics reports
Search Engine Optimization Specialist Requirements and Qualifications
- High school diploma or GED certificate
- Bachelor's degree in marketing or a relevant field (preferred)
- Experience with Google Analytics (certification a plus)
- Digital marketing experience
- Copywriting experience
- Familiarity with CSS and HTML (preferred)
- Communication skills
- Organizational skills
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