Brand Manager Job Description Sample Template

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The brand manager will develop and market the company brand. They will strategize for effective campaigns, set brand standards, and improve the customer experience. Acting as a gatekeeper of the brand, the brand manager will implement guides and work with teams on advertising, promotions, internal work, campaign marketing, social media, and other areas of representation.

• Developing and implementing strategies for marketing
• Improving brand recognition and reputation
• Analyzing market trends and competitors' methods
• Setting brand standards, mission, and goals
• Improving the brand's reach to customers
• Researching consumer markets and opportunities
• Collaborate with campaign managers, creative team, and directors
• Creating go-to marketing strategies for the brand to build brand loyalty
• Supervising campaigns to ensure brand consistency
• Estimating and establishing cost parameters, budgets, campaigns, and potential ROI
• Reporting performance and assess against goals for ROI and KPIs
• Leading creative development of brand and marketing
• Researching and tracking performance and reactions
• Managing company and client expectations
• Reviewing timeframes and budgets
• Attending networking events to build brand name recognition
• Reviewing the success of a campaign and developing ways to improve brand recognition
• Building a following for brand on social media with the creative team
• Consistently brainstorming and collaborating with team for new ideas and strategies

• Creative and innovative thinker and planner
• In-depth understanding of the brand and its position in the market
• Confident in producing work across multiple platforms
• Goal-oriented, organized team player
• Able to align multiple brand strategies and ideas
• Takes ownership of brand voice and vision
• Encouraging to team and staff; able to mentor and lead
• Creative problem solver who thrives when presented with a challenge
• Able to analyze problems and strategize for better solutions
• Excellent verbal and written communication skills
• Able to multi-task, prioritize, and manage time effectively
• Experienced at compiling and following strict budgets
• Bachelor's (BA or BS) in business, marketing, or related field; MBA (or related Master’s) preferred
• 6 years of experience in marketing or related field; portfolio required
• Knowledgeable in Digital Marketing, including CRM campaigns, online tracking tools, with an understanding of digital advertising metrics (CPM/CPC/CPA)
• Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
• Experience identifying and creating campaigns for the target audience
• Excellent analytical and time-management skills
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Strict adherence to company philosophy/mission statement/sales goals
• Knowledge of the brand and product preferred
• Strong project management skills with the ability to supervise multiple projects
• Up-to-date on the latest industry trends; able to articulate trends and potential clearly and confidently
• Good interpersonal skills and communication with all levels of management
• Able to work in a fast-paced environment