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Wellness Program Manager Jobs in Virginia (NOW HIRING)

Program Manager

Mclean, VA · Hybrid

$200K - $240K/yr

Program Management Subcategory: Program Mgmt Schedule: Part-Time Shift: Day Job Travel: No Minimum Clearance Required: TS.SCI_wPoly Clearance Level Must Be Able to Obtain: None Potential for Remote ...

Program Manager National Capital Region (NCR) ActioNet is seeking for a Program Manage r to lead the execution of large-scale base infrastructure modernization efforts across multiple Department of ...

Program Manager National Capital Region (NCR) ActioNet is seeking for a Program Manage r to lead the execution of large-scale base infrastructure modernization efforts across multiple Department of ...

Description Program Manager National Capital Region (NCR) ActioNet is seeking for a Program Manage r to lead the execution of large-scale base infrastructure modernization efforts across multiple ...

Program Manager

Vienna, VA · On-site

$270K/yr

Description Program Manager National Capital Region (NCR) ActioNet is seeking for a Program Manage r to lead the execution of large-scale base infrastructure modernization efforts across multiple ...

Program Manager Location: Arlington, VA Introduction: Rivet Operations Company is looking for a Program Manager who will provide strategic leadership, program oversight, and management support for ...

Senior Program Manager. We seek Program Manager | Workforce Planning & Strategic Human Capital Analytics - Employee Research & Surveys [NSF0039039] candidates with relevant Government And Public ...

We seek Program Manager | Human Capital Programmatic Evaluation & Compliance - Cybersecurity & Compliance [NSF0079079] candidates with relevant Government And Public Services Sector Experience ...

Program Manager ID: 530 Department: IT Technical Expertise & Support Location: Reston, VA Description We have an opportunity for a PROGRAM MANAGER supporting one of our Federal customers in Reston Va.

Project Management Main location: United States, Virginia, Radford Position ID:J1025-2171 ... Wellness and Well-being programs #CGIFederalJob #LI-PC1 What you can expect from us: Together, as ...

We seek Program Manager | Learning Management System (LMS) & Training Support - E-learning Integration [NSF0024024] candidates with relevant Government And Public Services Sector Experience ...

Overview VTG is seeking Program Managers to lead program execution, Government interface, and team coordination on the AN/SQQ-89(V) USW Systems Lifecycle Support program in Hampton Roads, VA . These ...

Program Manager

Mclean, VA · On-site

$24.04 - $45/hr

Manage the program budget, monitor expenses, and generate detailed reports on program performance ... Prior management experience in a fitness or wellness setting. Per pay transparency requirements ...

Program Manager Location:Quantico, VAClearance Required:Top Secret (TS/SCI Eligible) Employment Type:Full-Time About the Role The JAAW Group LLC, a Service-Disabled Veteran-Owned Small Business ...

Program Manager

Mclean, VA · On-site

$24.04 - $45/hr

Manage the program budget, monitor expenses, and generate detailed reports on program performance ... Prior management experience in a fitness or wellness setting. Per pay transparency requirements ...

Manage the program budget, monitor expenses, and generate detailed reports on program performance ... Prior management experience in a fitness or wellness setting. Per pay transparency requirements ...

Program Manager

Arlington, VA · On-site

$137K - $147K/yr

Program Manager Location: Arlington, VA Introduction: Rivet Operations Company is looking for a Program Manager who will provide strategic leadership, program oversight, and management support for ...

Senior Program Manager. We seek Program Manager | Workforce Planning & Strategic Human Capital Analytics - Training Analytics & Optimization [NSF0034034] candidates with relevant Government And ...

Showing results 21-40

Wellness Program Manager information

See Virginia salary details

$29.7K

$70.7K

$108.6K

How much do wellness program manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for wellness program manager in Virginia is $70,655.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,500.00 and $79,300.00 per year, depending on experience, location, and employer.

What is the difference between Wellness Program Manager vs Wellness Coordinator?

AspectWellness Program ManagerWellness Coordinator
ResponsibilitiesDesigns, implements, and oversees comprehensive wellness programs for organizations.Assists in executing wellness initiatives, coordinating activities, and supporting program logistics.
Required CredentialsBachelor's degree in health promotion, public health, or related field; certifications like CPT or CHES are common.High school diploma or associate degree; certifications like health coaching or wellness certifications are advantageous.
Work EnvironmentTypically in corporate or healthcare settings, managing teams and programs.Often in similar environments, supporting program delivery and participant engagement.

The main difference is that Wellness Program Managers develop and lead wellness initiatives, while Wellness Coordinators support and implement these programs. Both roles require related credentials and work in similar settings, but the manager has a broader strategic focus.

What are the key skills and qualifications needed to thrive as a wellness program manager, and why are they important?

To thrive as a Wellness Program Manager, you need a background in health promotion, program management, and data analysis, often supported by a bachelor’s degree in health sciences, public health, or a related field. Familiarity with wellness software platforms, health risk assessment tools, and relevant certifications such as Certified Wellness Program Manager (CWPM) is typically required. Strong interpersonal skills, leadership, and the ability to motivate and engage diverse groups are crucial soft skills for success in this role. These competencies ensure effective program development, employee engagement, and measurable health outcomes within organizations.

What does a wellness program manager do?

The responsibilities of a wellness program manager involve supporting the health and well-being of people in a given community. Positions are available with corporations, fitness clubs, rehabilitation facilities, and non-profit, community health organizations. In this role, you develop and lead exercise programs and provide information about preventative care and nutrition. Your duties may also include performing management tasks such as tracking and reporting on program goals, overseeing a budget, and handling staffing requirements. Qualifications for this career include a bachelor’s degree in public health, fitness, or a related field, as well as strong leadership, organization, and communication skills.

What are some common challenges wellness program managers face when implementing new wellness initiatives?

Wellness Program Managers often encounter challenges such as securing employee engagement, measuring the effectiveness of wellness initiatives, and aligning programs with organizational goals. Gaining buy-in from leadership and staff can require clear communication and demonstrating the tangible benefits of wellness programs. Additionally, managers may need to adapt their strategies based on feedback and participation rates, ensuring programs remain relevant and accessible to a diverse workforce.

What is a wellness program manager?

A Wellness Program Manager is a professional responsible for developing, implementing, and overseeing health and wellness initiatives within an organization. Their goal is to promote healthy lifestyle choices among employees, reduce health risks, and improve overall workplace well-being. They often coordinate activities such as fitness challenges, health screenings, educational workshops, and mental health programs. Wellness Program Managers also evaluate the effectiveness of these programs and adjust them as needed to meet the needs of the workforce.
What are the most commonly searched types of Wellness Program jobs in Virginia? The most popular types of Wellness Program jobs in Virginia are:
What are popular job titles related to Wellness Program Manager jobs in Virginia? For Wellness Program Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Wellness Program Manager jobs in Virginia look for? The top searched job categories for Wellness Program Manager jobs in Virginia are:
What cities in Virginia are hiring for Wellness Program Manager jobs? Cities in Virginia with the most Wellness Program Manager job openings:
Infographic showing various Wellness Program Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $70,655 per year, or $34 per hour.

Associate Care & Wellness Program Enrollment Specialist

Genworth Financial, Inc.

Richmond, VA • On-site

Full-time

Medical, Life, Retirement, PTO

Re-posted 11 days ago


Genworth Financial rating

8.5

Company rating: 8.5 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

105th of 303 rated insurance


Job description

At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care-and we bring those experiences with us to work in serving our millions of policyholders each day.
We apply that same compassion and empathy as we work with each other and our local communities. Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.
Our four values guide our strategy, our decisions, and our interactions:
  • Make it human. We care about the people that make up our customers, colleagues, and communities.
  • Make it about others. We do what's best for our customers and collaborate to drive progress.
  • Make it happen. We work with intention toward a common purpose and forge ways forward together.
  • Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

POSITION TITLE
Associate Care & Wellness Program Enrollment Specialist
POSITION LOCATION
Richmond or Lynchburg, VA
This position is available to Virginia residents as Richmond, Virginia in-office applicants or Lynchburg, Virginia in-office applicants or remote applicants residing in states/locations under Eastern or Central Standard Time: Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington DC, Vermont, West Virginia or Wisconsin.
YOUR ROLE
The Associate Care & Wellness Program Enrollment Specialist will be part of a team that delivers a long-term care insurance program designed to help policyholders live healthier longer and provide education to those who support them. You will be responsible for providing person-centered, strengths & evidence-based, short-term care management services to long-term care insurance policyholders who are interested in aging at place at home. These policyholders may have had recent functional or cognitive changes. This role specifically influences policyholders and caregivers to participate in the program and performs high level telephonic assessments to determine their key risks to aging in place.
What you will be doing
  • You will be responsible for all of the initial steps related to supporting the program:
  • Responding to inbound calls and inquiries about the program.
  • Researching any prior claim activity and questions or spousal claim activity.
  • Making outbound calls to policyholders and family members to educate about the program and influence them to participate.
  • Use standardized tools to comprehensively assess the policyholder and/or family member.
  • Reviewing program recommendations with the policyholder and/or family member and influencing them to take actions.
  • Setting up next program steps for the policyholder and/or family member with a colleague on your team based on their needs.
  • You may be reviewing the policyholder's claim intake call and any prior claim information, in addition to your call, to best understand their current situation. You will use clinical judgment to discern if they are appropriate candidates for intervention or if they need additional care.
  • You will be able to comprehensively assess and address the insured's biological, psychological, environmental, and social needs.
  • You will have exceptionally strong phone skills (e.g. empathetic tone, patience, warm voice) and use active listening and motivational interviewing skills during the assessment to best understand the policyholder's needs. You will be able to synthesize assessment results to make recommendations on appropriate interventions within a program.
  • You will be one of the policyholder's initial contacts with Genworth at a time of need for them. You will need to be personable, empathetic, knowledgeable, and genuinely invested in providing excellent customer service during this important relationship building interaction. You will be prepared for the occasional challenging or emotional conversation.
  • You will feel comfortable developing a warm and professional rapport with the insured's care team (family) and when appropriate, will effectively integrate them into the assessment.
  • You will be able to provide some fundamental education on aging resources, medication management, and daily living aids. You will feel comfortable doing internet research for resources for the insured and be comfortable advocating for them.
  • You will have a knowledge base to be able to provide education on common medical conditions using understandable terms for both older adults and their families. You will need to feel comfortable providing preliminary coaching to caregivers on how to best support the insured.
  • You will solve for routine standard problems for policyholders and their families using a network of internal resources. You will at times have to use escalation paths to address their questions.
  • You will work independently and in an interdisciplinary team environment and will manage and prioritize a work queue and multiple job responsibilities and demonstrate an openness to cross-functional assignments within the position/team. You will be comfortable with working with others with diverse skills, communication styles, and viewpoints. You will have extremely strong organizational skills, be a self-starter, help to resolve customer questions, manage your own workflow, and distribute work to others. You will provide feedback on process improvement opportunities, coach peers as appropriate, and be a proactive team member in enhancing the organization's performance and results.

What you bring
  • Passion working with older adults and their family members.
  • 2-5 years of professional experience with older adults and their families (home care, home health, hospice, hospital, nursing home, area agency on aging, or community placements).
  • College degree or certification/license in a field related to care management (child and family studies, counseling, gerontology, human services, public health, sociology, marriage and family therapy, recreational therapy, respiratory therapy, mental health, nursing, occupational therapy, physical therapy, speech and language therapy, psychology, rehabilitation or social work) or equivalent work experience.
  • Experience with recruiting, selling, or program enrollment geared towards seniors.
  • Experience with performing assessments for older adults and caregivers.
  • Superior written and verbal communication and customer service skills.
  • Ability to meet weekly productivity standards and maintain a high level of quality.
  • Able to effectively motivate individuals with post-operative musculoskeletal, neurological and general acute problems.
  • Demonstrated experience in making sound business decisions using risk management and quality protocols.
  • Work effectively in a team environment and independently.
  • Professional and personal effectiveness in establishing relationships with a variety of internal and external customers.
  • Desire to learn how to interpret Long Term Care Insurance contracts and benefits.
  • Understanding of single and cumulative medical conditions (particularly those common in the aging process), including their effect on physical/cognitive function, as well as their prognosis and rehabilitative potential.
  • Good working knowledge of systems applications (e.g. WORD, EXCEL, PowerPoint, etc.) Willingness to learn claims and workflow systems.

Nice to have
  • Certification or license in a field related to care management (child and family studies, counseling, gerontology, human services, public health, sociology, marriage and family therapy, recreational therapy, respiratory therapy, mental health, nursing, occupational therapy, physical therapy, speech and language therapy, psychology, rehabilitation or social work).
  • Strong knowledge of care, treatment, community programs, equipment and devices used to assist individuals with functional & cognitive impairments in regaining optimal independence.
  • Strong knowledge of senior/geriatric/home health care, continuum of care, long-term care insurance and/or the Medicare program.
  • Personal or professional experience with caregiving.
  • Prior experience working in a corporate environment.
  • Experience with using a CRM.
  • Telephonic case management experience.

Employee Benefits & Well-Being
Genworth employees make a difference in people's lives every day. We're committed to making a difference in our employees' lives.
  • Competitive Compensation & Total Rewards Incentives
  • Comprehensive Healthcare Coverage
  • Multiple 401(k) Savings Plan Options
  • Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
  • Generous Paid Time Off - Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
  • Disability, Life, and Long Term Care Insurance
  • Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
  • Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
  • Caregiver and Mental Health Support Services

ADDITIONAL
National Range: $52,700- $76,000
High-Cost Range (includes New York): $65,900- $96,000
Disclaimer: This role is aligned to a national market-based pay range. Actual compensation will vary based on geographic location, experience, skills, and other job-related factors. In addition to base salary, this role is eligible to participate in a bonus incentive plan. Incentive compensation is based on individual and company performance and is not guaranteed.
* This role is not eligible for employment visa sponsorship.

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