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Wellbeing Strategist Jobs (NOW HIRING)

Hearst

Paid Social Strategist

Houston, TX · On-site

Paid Media Strategist The Paid Media Strategist is responsible for planning, executing, optimizing ... Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Paid Media Strategist The Paid Media Strategist is responsible for planning, executing, optimizing ... Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.

Hearst Newspapers

Paid Social Strategist

Houston, TX · On-site

Paid Media Strategist The Paid Media Strategist is responsible for planning, executing, optimizing ... Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.

Hearst

Paid Social Strategist

Houston, TX · On-site

Paid Media Strategist The Paid Media Strategist is responsible for planning, executing, optimizing ... Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.

Streetsense LLC

Senior Retail Strategist

Washington, DC · On-site

$80K - $100K/yr

Streetsense is seeking a Senior Retail Strategist who can translate data, merchandising strategies ... This may include Medical Dental & Vision Insurance, paid time off, 401k match, wellbeing resources ...

Vestwell

Senior Content Strategist

New York, NY

$105K - $120K/yr

Own the content strategy for Vestwell's government partner channel, driving planning, execution ... At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time ...

CAVA

Senior Director, Benefits

Plano, TX

Developand lead the overall benefits and wellbeing strategy in alignment with CAVA'sculture, values, and business objectives. Overseethe design, administration, and compliance of all benefit programs ...

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Wellbeing Strategist information

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$45K

$139.9K

$177.5K

How much do wellbeing strategist jobs pay per year?

As of Aug 10, 2026, the average yearly pay for wellbeing strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a wellbeing strategist?

To thrive as a Wellbeing Strategist, you need a background in psychology, health promotion, or human resources, along with experience in developing and implementing wellness programs. Familiarity with wellness assessment tools, data analytics platforms, and relevant certifications such as Certified Corporate Wellness Specialist (CCWS) are often required. Strong interpersonal skills, creativity, and the ability to motivate and engage diverse groups are essential soft skills. These qualifications enable Wellbeing Strategists to create impactful programs that enhance employee health, engagement, and organizational productivity.

What is a wellbeing strategist?

Wellbeing Strategists are professionals who design and implement programs and initiatives to improve the overall health, happiness, and productivity of individuals within organizations. They assess employee needs, create wellness strategies, and promote healthy workplace cultures through education, policy development, and support services. Their work often includes areas like mental health, physical activity, stress management, and work-life balance. By focusing on holistic wellbeing, they help organizations increase engagement, reduce absenteeism, and enhance employee satisfaction.

How does a wellbeing strategist typically collaborate with other departments to implement wellness initiatives?

A Wellbeing Strategist often works closely with HR, management, and sometimes external vendors to design and deliver comprehensive wellness programs. They gather input from various departments to ensure initiatives meet the diverse needs of employees, and frequently coordinate cross-functional teams for program rollouts, training, and feedback collection. Regular communication and collaboration are essential to align wellbeing strategies with organizational goals and to maximize employee engagement. This collaborative approach also supports measuring the effectiveness of wellness initiatives and identifying areas for improvement.

What is the difference between Wellbeing Strategist vs Wellness Coordinator?

AspectWellbeing StrategistWellness Coordinator
CredentialsCertifications in health, psychology, or organizational wellbeing; relevant degreesCertifications in health promotion, fitness, or wellness; relevant degrees
Work EnvironmentStrategic planning in corporate, healthcare, or community settingsProgram implementation and event coordination in similar settings
Employer & IndustryBusinesses, healthcare organizations, NGOs focusing on employee or community wellbeing

The main difference is that a Wellbeing Strategist focuses on developing and implementing overall wellbeing strategies, while a Wellness Coordinator handles the day-to-day execution of wellness programs. Both roles require relevant certifications and work in similar environments, but the strategist is more involved in planning and policy, whereas the coordinator manages program activities.

More about Wellbeing Strategist jobs
What cities are hiring for Wellbeing Strategist jobs? Cities with the most Wellbeing Strategist job openings:
What states have the most Wellbeing Strategist jobs? States with the most job openings for Wellbeing Strategist jobs include:
What job categories do people searching Wellbeing Strategist jobs look for? The top searched job categories for Wellbeing Strategist jobs are:
Wellbeing Strategist jobs near you
Infographic showing various Wellbeing Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, and 67% Hybrid job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Paid Social Strategist

Hearst

Houston, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

49th of 76 rated media

Job description

Paid Media Strategist

The Paid Media Strategist is responsible for planning, executing, optimizing, and measuring digital advertising campaigns across social, search, and video platforms, including Meta, YouTube, TikTok, and LinkedIn. This role combines paid media strategy with technical expertise in analytics, tracking, attribution, and reporting to ensure campaigns are accurately measured and continuously optimized for performance. The ideal candidate is both data-driven and client-focused, with experience leveraging tools such as GA4, Google Tag Manager, Looker Studio, Agency Analytics, CRM Automations/Connections, Zapier, Meta Pixel, and Conversion API to deliver actionable insights and business results.

Core Responsibilities:

  • Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
  • Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
  • Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
  • Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
  • Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
  • Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
  • Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
  • Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
  • Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
  • Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.

Qualifications:

  • 3+ years of experience managing paid media campaigns across social and digital advertising platforms.
  • Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager, and other paid media platforms.
  • Experience implementing and troubleshooting Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution technologies.
  • Proficiency with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Agency Analytics.
  • Understanding of ad operations processes including campaign setup, trafficking, QA, tagging, and measurement validation.
  • Experience building reports and dashboards that translate performance data into actionable business insights.
  • Strong analytical skills with the ability to interpret performance metrics across multiple reporting systems and platforms.
  • Experience with audience development, conversion optimization, attribution modeling, and performance measurement.
  • Bachelor's degree in Marketing, Analytics, Business, Communications, Advertising, Data Analytics, or a related field preferred.
  • Strong oral and written communication skills with the ability to present data and recommendations to clients and stakeholders.
  • Ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced environment.

Our Benefits:

At Hearst we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family).  Our industry-leading benefits include:

  • Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.

  • Invest for the Future: Competitive retirement plan with matching program in most markets.

  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.

  • Paid Parental Leave: Support for growing families, with paid leave for new parents.

  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.

  • Emotional Wellbeing: Be your best self with our mental wellness benefits.

  • LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.

  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey.

  • Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.


 

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