ZipRecruiter

Log In

1

Web Strategy Manager Jobs (NOW HIRING)

Mars

Web & Pet Owner Experience Manager

Franklin, TN · Hybrid

This role leads our pet owner experience strategy, ensuring all web experiences align with our ... Strong stakeholder management experience * Solid web analytics skills (e.g., Google Analytics) with ...

Mars

Web & Pet Owner Experience Manager

Manhattan, NY · Hybrid

This role leads our pet owner experience strategy, ensuring all web experiences align with our ... Strong stakeholder management experience * Solid web analytics skills (e.g., Google Analytics) with ...

American Public University System

Digital Strategist

$83.90K - $96.70K/yr

Requirements: * 5-7+ years of experience in digital strategy, web product management, or related field * Strong understanding of website optimization, UX/UI best practices, and conversion rate ...

Polymarket

Retention Strategy Manager

New York, NY · On-site

About the Role Polymarket is looking for a CRM Manager to own end-to-end retention strategy across ... Experience owning retention across web and mobile * Strong analytical instincts - comfortable ...

AAPC

Marketing Strategy Manager

Salt Lake City, UT · On-site +1

JOB POSTING AAPC is seeking a Marketing Strategy Manager, responsible for executing the global ... and web pages. * Maintain ongoing product feedback loop by collecting and analyzing customer ...

Stonebridge Companies

Digital Strategy Manager

Denver, CO · On-site

$70K - $85K/yr

Digital Strategy Manager Location: Denver, CO (Remote Eligible) FLSA: Exempt Status: Full-time ... web analytics tools. • Familiarity with online travel agencies (OTAs), third-party booking ...

Samaritan's Purse

Marketing Strategy Manager

Boone, NC · On-site

Oversee all digital production requests for marketing channels including: web, email, social, and multimedia * Manage the OCC email strategy and national calendar for national and segmented emails

Danaher

Web Manager - SEO, AEO & GEO

San Jose, CA · On-site

We are seeking a results-oriented, data-driven Web Manager - SEO, AEO & GEO to own the global ... This position bridges day-to-day operational management with strategic growth initiatives ...

AAPC

Marketing Strategy Manager

West Valley City, UT · Remote

JOB POSTING AAPC is seeking a Marketing Strategy Manager, responsible for executing the global ... and web pages. * Maintain ongoing product feedback loop by collecting and analyzing customer ...

Danaher

Web Manager - SEO, AEO & GEO

San Jose, CA · On-site

We are seeking a resultsoriented, datadriven Web Manager - SEO, AEO & GEO to own the global strategy, execution, and continuous optimization of our website ecosystem across all regional and ...

next page

Showing results 1-20

People also search for

All JobsWeb Strategy JobsWeb Strategy Manager Jobs

Web Strategy Manager information

See salary details

$39K

$80.9K

$144K

How much do web strategy manager jobs pay per year?

As of May 31, 2026, the average yearly pay for web strategy manager in the United States is $80,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Web Strategy Manager, and why are they important?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a Web Strategy Manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What does a Web Strategy Manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

More about Web Strategy Manager jobs
What cities are hiring for Web Strategy Manager jobs? Cities with the most Web Strategy Manager job openings:
What are the most commonly searched types of Web Strategy jobs? The most popular types of Web Strategy jobs are:
What states have the most Web Strategy Manager jobs? States with the most job openings for Web Strategy Manager jobs include:
What job categories do people searching Web Strategy Manager jobs look for? The top searched job categories for Web Strategy Manager jobs are:
Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in the United States as of May 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $80,851 per year, or $38.9 per hour.
Web & Pet Owner Experience Manager

Web & Pet Owner Experience Manager

Mars

Franklin, TN • Hybrid

Full-time

Medical, Dental, Retirement, PTO

This job post has expired 2 days ago. Applications are no longer accepted.

Mars Inc. rating

7.9

Company rating: 7.9 out of 10

Based on 37 frontline employees who took The Breakroom Quiz

81st of 379 rated food and drinks producers

Job description

Job Description:

Web & Pet Owner Experience Manager

Creve Coeur, MO

New York, NY

Franklin, TN

Hybrid (on-site 3 days)

This role is the strategic owner of the front-facing user experience (UX) on Royal Canin's digital platforms, including Royalcanin.com, Royalcanin.ca and My.Royalcanin.com. As the primary point of contact for the website experience in the North American market, this individual is responsible for shaping and driving a best-in-class digital journey for pet owners.

The Web & Pet Owner Experience Manager focuses on improving user experience, conversion performance, and the overall digital journey. This individual partners closely with internal stakeholders, the Brand Content Manager, and the DT/.com Product Owner to continuously improve the website through data-driven optimization and strategic enhancements. This role leads our pet owner experience strategy, ensuring all web experiences align with our brand and meet the key priorities of our market.

What are we looking for?

  • Bachelor's degree in Marketing, User Experience, or a similar field required

  • Minimum 4+ years of experience in digital marketing, web experience management, or UX strategy in a complex environment, with a proven track record of leading complex digital initiatives.

  • Deep familiarity with UX best practices, ecommerce capabilities, SEO fundamentals, CMS processes, and web design standards (Sitecore experience a plus).

  • Strong stakeholder management experience

  • Solid web analytics skills (e.g., Google Analytics) with a demonstrated ability to analyze metrics and make data-driven decisions to improve conversion and user engagement.

  • Experience building business cases and creating strategic roadmaps.

  • Previous experience with working and managing agencies

  • Strong communication, influencing, and negotiation skills.

What would be your key responsibilities?

  • Own the NA strategic vision for the front-facing user experience, developing and executing a long-term roadmap for UX improvements to enhance the pet owner journey.

  • Act as the primary business stakeholder for the website as relates to front-facing user experience, representing market priorities and user needs in all discussions.

  • Work with .com Product Owner to monitor key performance indicators (KPIs) for the website experience, focusing on user engagement, campaign and data acquisition metrics, and overall journey performance, especially as it relates to our marketing objectives.

  • Utilize web analytics and data to make data-driven decisions for continuous optimization and enhancements.

  • Collaborate with Global stakeholders, channel and online application partners to better understand and optimize the end-to-end consumer journey.

  • Serve as the main point of contact for in-market stakeholders on discussions about website priorities and the user experience.

  • Represent North America in Global connects for roadmap planning and web strategy.

  • Partner closely with the Brand Content Manager to ensure content strategy is effectively translated into a premium and engaging on-site experience.

  • Provide strategic insights, business cases, and recommendations on digital experience improvements to senior leadership to facilitate informed decision-making.

  • Champion change management efforts to ensure successful adoption of new digital solutions and experiences.

  • This role works in direct partnership with the .com Product Owner, who is responsible for technical development, platform management and overall .com website performance.

What can you expect from Mars?

  • Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.

  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.This position is not eligible for relocation benefits.#LI-hybrid#LI-MS1

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 79,280.00 - USD 109,010.00Employment Type: FULL_TIME

What Mars Inc. employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply