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Web Strategy Manager Jobs in Philadelphia, PA (NOW HIRING)

Nul We are seeking an experienced and strategic Senior Manager, Web Applications to lead the strategy, governance, and operational excellence of our enterprise web platforms. This role owns the ...

We are seeking an experienced and strategic Senior Manager, Web Applications to lead the strategy, governance, and operational excellence of our enterprise web platforms. This role owns the ...

We are seeking an experienced and strategic Senior Manager, Web Applications to lead the strategy, governance, and operational excellence of our enterprise web platforms. This role owns the ...

Web Operations Manager

Camden, NJ · Hybrid

$115K - $145K/yr

SUMMARY Maintains responsibility for the strategic vision, project roadmap, and operational ... Manages internal team members, external contractors, and relationships/contracts with external ...

Web Content Publisher

Aston, PA · Remote

$45K - $50K/yr

... or SEO strategy decisions, which remain with the Content Manager and SEO team respectively ... Web Support & Site Quality * Responsive and available during major launches or all-hands site ...

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Web Strategy Manager information

See Philadelphia, PA salary details

$39.4K

$81.6K

$145.3K

How much do web strategy manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for web strategy manager in Philadelphia, PA is $81,586.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $95,400.00 per year, depending on experience, location, and employer.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What are popular job titles related to Web Strategy Manager jobs in Philadelphia, PA?

For Web Strategy Manager jobs in Philadelphia, PA, the most frequently searched job titles are:

What job categories do people searching Web Strategy Manager jobs in Philadelphia, PA look for?

The top searched job categories for Web Strategy Manager jobs in Philadelphia, PA are:

Infographic showing various Web Strategy Manager job openings in Philadelphia, PA as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $81,586 per year, or $39.2 per hour.

Web Operations Specialist (PSS1), Division of Marketing & Communication

Rowan University

Glassboro, NJ

$85K - $98K/yr

Full-time

Medical, Dental, Retirement

Re-posted yesterday


Rowan University rating

8.6

Company rating: 8.6 out of 10

Based on 18 frontline employees who took The Breakroom Quiz

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Job description

Web Operations Specialist (PSS1), Division of Marketing & Communication

Apply now Job no: 501505
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

This position will specifically and comprehensively support the infrastructure and operations for the Rowan University website(s). This role requires a high degree of technical autonomy and deep knowledge of server administration.

The position reports to the Director of Web Strategy and Development in the Rowan University Division of Marketing & Communication. Some evening, weekend, and holiday work is to be expected. Candidates must follow the residency requirements outlined by the New Jersey AFT.

Essential Position Responsibilities/Functions

  • Configure and perform routine maintenance to ensure optimal performance of Rowan's CMS and web server cluster.
  • Remediate server performance or outage notices in a timely fashion.
  • Build and maintain reliable development, staging, and test environments to support the Web Services team, ensuring parity with production systems.
  • Implement industry web standards and best practices throughout the Rowan University website, with particular awareness for performance.
  • Work collaboratively on various projects with developers, other departments, and external vendors/service providers.
  • Serve as the team's liaison for university-wide operations. Regularly attend Change Management meetings to align with upcoming maintenance, network outages, and current technology events.
  • Work with Rowan's Information Security Office to address and remediate vulnerabilities.
  • Create and maintain technical documentation regarding back-end processes.
  • Manage several projects simultaneously.
  • Provide support for other, various Rowan University projects and initiatives.

Qualifications

Required:
  • A master's degree in web development, computer science, information technology, or related degree.
  • Five (5) to seven (7) years of professional experience working as an web or dev ops specialist, full-stack developer, programmer, or similar role.
  • Familiarity with LAMP web application stack development.
  • Knowledge administering Linux web servers running Apache, PHP, MySQLand other backend server technologies.
  • Comfortability with regular expressions.
  • Experience supporting the CI/CD pipeline utilizing Git and GitHub.
  • Understanding of the entire web development process (design, development, testing, and deployment).
  • Familiarity with content management systems such as Cascade, Drupal, or WordPress.
  • Excellent oral and written communication skills.
  • Strong organizational and problem-solving skills.
  • Be able to work independently to solve problems with minimal supervision.
Preferred:
  • Experience with AlmaLinux, CentOS, or RHEL
  • Experience with Linux shell scripting to automate server and development processes. Experience supporting Apache Tomcat applications
  • Back-end or full-stack development experience.
  • Knowledge of front-end technologies, including HTML, CSS, Sass, JavaScript, and modern JavaScript frameworks.
  • Experience with Apache Velocity.
  • Experience using Cascade Content Management System by Hannon Hill.
  • Experience working in an Agile/Scrum development environment.
  • Experience using project management tools.
  • Experience supporting web systems in a higher education environment.
  • Proven ability to stay current with rapidly-changing technologies.

Salary: In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is AFT: Range 27, ($85,550.86 to $98,388.88), with placement within the range determined by candidate's qualifications, professional experience, internal equity, and other factors. 

For internal applicants, salary is determined per the Pay Adjustment formula (NJAC 4A:3-4.9 & 4.10). 

Benefits: For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).  

For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/  

Notes:

  • Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position. 
  • Rowan University is an Equal Opportunity Employer and values diverse people and abilities. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position.
  • Only completed online applications submitted on or before the posted deadline will be considered. Review of applications will continue until the position is filled.

Advertised: May 22 2026 Eastern Daylight Time
Applications close:

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