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Web Strategy Manager Jobs (NOW HIRING)

In this role, you'll own the vision, strategy, and roadmap for the website, driving measurable ... Manage and elevate a high-performing web team while architecting the long-term vision for how the ...

Defines and manages the interconnectivity of online and offline experiences with the goal of ... strategy. * Product/roadmap ownership mindset. * Product, User Experience, Customer Journey * Web ...

We're looking for a Web & Organic Growth Manager who's excited to make an impact. In this role, you ... Develop and execute comprehensive SEO strategies (technical, on-page, and off-page) * Conduct ...

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Web Strategy Manager information

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$39K

$80.9K

$144K

How much do web strategy manager jobs pay per year?

As of May 30, 2026, the average yearly pay for web strategy manager in the United States is $80,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Web Strategy Manager, and why are they important?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a Web Strategy Manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What does a Web Strategy Manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

More about Web Strategy Manager jobs
What cities are hiring for Web Strategy Manager jobs? Cities with the most Web Strategy Manager job openings:
What are the most commonly searched types of Web Strategy jobs? The most popular types of Web Strategy jobs are:
What states have the most Web Strategy Manager jobs? States with the most job openings for Web Strategy Manager jobs include:
Infographic showing various Web Strategy Manager job openings in the United States as of May 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $80,851 per year, or $38.9 per hour.
Web Strategy, Associate - Digital Marketing

Web Strategy, Associate - Digital Marketing

Blackstone

New York, NY

$110K - $135K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


Job description

Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused onprivate equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis.Further information is available at www.blackstone.com. Follow @blackstone onLinkedIn,X, andInstagram.

The Role:

We are looking for a dynamic, entrepreneurial, and detail-oriented Digital Associate to support our web properties, focused on Blackstone Private Wealth and product (fund) content. The Associate will work closely with Investment Content, Design Studio, and Blackstone Technology & Innovations (BXTI) teams to stand up new webpages, monitor and update existing web content, and support key web strategy initiatives.

This role will be handson in our web CMS and actively engaged in project management supporting the development pipeline, incorporating SEO/GEO best practices, contributing to web data automation and reporting, and coordinating with regional marketing partners (EMEA/APAC).

Responsibilities:

  • Lead setup of new webpages and web functionality for Private Wealth and product content (e.g., BREIT and BCRED web content), partnering closely with Investment Content, Design Studio, and BXTI teams. Provide guidance on web and UX best practices to bring product and private markets education content to life on our web properties.

  • Manage ongoing content updates across product webpages, including timely performance updates.

  • Support management of the web development pipeline, including business requirements gathering, prioritization, user acceptance testing (UAT), and coordination of technology releases with crossfunctional partners.

  • Project manage content activation workflows, including timelines, approvals, and coordination with other marketing channel leads.

  • Incorporate SEO/GEO best practices into page builds and content updates, providing guidance to content writers and working on metadata optimization, internal linking, and content architecture.

  • Support web analytics, A/B testing and reporting, and generating insights to inform continuous optimization of our web strategy.

Qualifications:

Blackstone seeks to hire individuals who work well in a collaborative environment, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors.

  • 3+ years of experience in web strategy and content management roles. Past full-time work experience focused on websites is a must.

  • Hands-on experience working in a web CMS. Experience with WordPress is an advantage.

  • Demonstrated experience managing crossfunctional workflows with multiple stakeholders while maintaining quality, timeliness, and clear communication.

  • Working knowledge of SEO/GEO best practices and operationalizing them in daytoday web work.

  • Familiarity with web analytics and performance measurement; experience with tools such as Google Analytics and Google Search Console is a plus.

  • Strong written and verbal communication skills.

  • Strong attention to detail.

  • Financial industry experience an advantage but not required.

  • Minimum of a Bachelor's Degree.


The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

$110,000 - $135,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone's sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

  • Attending client meetings where you are discussing Blackstone products and/or and client questions;

  • Marketing Blackstone funds to new or existing clients;

  • Supervising or training securities licensed employees;

  • Structuring or creating Blackstone funds/products; and

  • Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.
To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.