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Web Strategy Manager Jobs (NOW HIRING)

New Breed

Web Strategist

$96K/yr

... strategy, UX, or digital project management role * Proven independent ownership of a portfolio of concurrent clients. * Skilled in developing wireframes and content outlines grounded in user ...

Harness

Web Strategy, SEO & AI Lead

OR · On-site +1

$130K - $150K/yr

Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. Web Strategy & Ownership * Own the end-to-end web ...

onX

Senior Web Platform Manager

Austin, TX · On-site

ABOUT THIS OPPORTUNITY onX is looking for a Senior Web Platform Manager to own the strategy, performance, and evolution of onxmaps.com and associated web properties. This role sits at the ...

Harness

Web Strategy, SEO & AI Lead

Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. Web Strategy & Ownership * Own the end-to-end web ...

Harness

Web Strategy, SEO & AEO Lead

OR · On-site +1

$130K - $150K/yr

Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. Web Strategy & Ownership * Own the end-to-end web ...

Nuphoriq

Director of Web Strategy & Design

Chicago, IL · On-site

You may be a senior web designer, creative lead, or web strategist who already takes responsibility ... We build roughly 1015 new websites per year and manage 50+ client sites. Most agencies ask clients ...

SugarAI

OR · On-site

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... The Senior Director of Digital Marketing & Web Strategy will lead the company's digital marketing ...

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How much do web strategy manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for web strategy manager in the United States is $80,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.
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What cities are hiring for Web Strategy Manager jobs? Cities with the most Web Strategy Manager job openings:
What are the most commonly searched types of Web Strategy jobs? The most popular types of Web Strategy jobs are:
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Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $80,851 per year, or $38.9 per hour.

Director, Web Strategy & Development

Chapman University

Orange, CA • On-site

$140K - $170K/yr

Full-time

Posted 5 days ago

Chapman University rating

7.7

Company rating: 7.7 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

256th of 615 rated colleges and universities

Job description

Position Information
Position Title Director, Web Strategy & Development Position Type Regular Job Number SA88724 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt Anticipated Pay Range $140,000-$170,000 Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary
The Director, Web Strategy & Development is a strategic leader responsible for shaping the vision, strategy, and execution of Chapman University's web ecosystem. This role drives the evolution of the university's digital presence by delivering engaging, accessible, high-performing, and user-centered web experiences that advance institutional priorities, strengthen the Chapman brand, and support enrollment, engagement, and reputation.
This position requires a unique blend of strategic leadership, technical expertise, web design and development experience, and cross-functional collaboration. The Director partners with campus leaders and stakeholders to translate business needs into scalable digital solutions while leading the ongoing development, optimization, and governance of the university's web platforms. The role is both strategic and operational, serving as a trusted advisor to university leadership while remaining closely connected to the technical direction, architecture, and implementation of the web ecosystem.
This is an exciting opportunity to lead a major digital transformation, including the redesign of Chapman's flagship website, modernization of web governance, and the development of scalable digital experiences that serve key audiences.
This position is in person in Orange, CA. The successful candidate will be expected to be in full-time in office.
Responsibilities
Strategic Web & MarTech Leadership
  • Drive the strategy, roadmap, and execution of the university's web presence aligned with institutional marketing and enrollment goals.
  • Lead website governance to ensure brand consistency, usability, and accessibility, and technical excellence across all digital properties.
  • Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
  • Collaborate with IS&T, legal, and other campus partners to ensure web platforms meet security, privacy, accessibility, and regulatory compliance requirements.
  • Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
  • Build trusted relationships with campus leaders and communicate digital strategy, performance, and recommendations through data-driven insights, clear presentations, and actionable roadmaps.

Web Design, Development & Optimization
  • Lead the strategy, architecture, design, development, and continuous optimization of Chapman's web ecosystem to deliver exceptional, user-centered digital experiences.
  • Oversee website architecture, user experience (UX), and interface design (UI) to improve usability, engagement, and conversion.
  • Direct the planning, prioritization, and execution of website enhancements, redesigns, platform upgrades, and performance optimization initiatives.
  • Lead the web development team's project intake, prioritization, resource planning, and delivery to ensure projects are completed on time and within scope.
  • Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
  • Ensure all digital experiences are optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
  • Manage the debugging process to ensure healthy and functioning marketing websites.
  • Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration
  • Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
  • Manage relationships with external vendors, agencies, and technology partners.
  • Work with SMC team members and other stakeholders for user testing and feedback needs.
  • Work with IT and other campus partners in the procurement of new web & marketing technology.
  • Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
  • Participate in the hiring and performance evaluations of team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement
  • Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
  • Conduct regular audits, usability testing, and competitive analysis to refine strategies.
  • Implement A/B testing and personalization strategies to enhance user experience.
  • Measure and report through analytics and other tracking systems.
Required Qualifications
  • 6+ years of experience in web design/development, UX/UI and web strategy.
  • 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
  • Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
  • Experience in web content optimization for SEO and improving engagement.
  • Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
  • Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
  • Proven leadership experience managing teams and cross-functional projects.
  • Strong project management skills, with experience using tools like Asana, Jira, or Trello.
  • Excellent communication skills, both written and oral and interpersonal skills.
  • Strong commitment to customer service and teamwork.
  • Ability to work under tight deadlines and sometimes shifting priorities.
Desired Qualifications
  • Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field.
  • Familiarity with marketing automation, CRM platforms, and personalization strategies.
  • Experience in higher education and/or nonprofit sectors is a plus.
  • Strong communications skills to explain technology concepts in an understandable manner.
Special Instructions to Applicants
At Chapman University, we believe collaboration thrives through in-person engagement. This position is fully on campus, and employees work alongside colleagues, faculty, students, and staff each day to support our vibrant university community.
Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics.  All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. 
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
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