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Web Strategy Manager Jobs in Indiana (NOW HIRING)

Oversee the team's SEO and Generative Engine Optimization strategy and continuous monitoring across all managed web properties. * Performance Measurement: Own the team's web analytics and BI feed ...

Oversee the team's SEO and Generative Engine Optimization strategy and continuous monitoring across all managed web properties. * Performance Measurement: Own the team's web analytics and BI feed ...

Director of Web Development

Zionsville, IN ยท On-site

$120 - $170/hr

Oversee the team's SEO and Generative Engine Optimization strategy and continuous monitoring across all managed web properties. Performance Measurement: Own the team's web analytics and BI feed ...

New

Senior Product Manager - Global Web

Indianapolis, IN ยท Hybrid

$120K - $159K/yr

Senior Product Manager, Global Web Products As the Senior Product Manager for Global Web Products ... Own the product strategy and roadmap for Elanco's global web platform, focusing on building new ...

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Showing results 1-20

Web Strategy Manager information

See Indiana salary details

$37.1K

$76.9K

$137K

How much do web strategy manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for web strategy manager in Indiana is $76,935.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $89,900.00 per year, depending on experience, location, and employer.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What are popular job titles related to Web Strategy Manager jobs in Indiana?

For Web Strategy Manager jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Web Strategy Manager jobs in Indiana look for?

The top searched job categories for Web Strategy Manager jobs in Indiana are:

What cities in Indiana are hiring for Web Strategy Manager jobs?

Cities in Indiana with the most Web Strategy Manager job openings:

Infographic showing various Web Strategy Manager job openings in Indiana as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $76,935 per year, or $37 per hour.

Web and Digital Strategy Manager (Communications Generalist)

The Chronicle Of Higher Education, Inc.

Indianapolis, IN โ€ข On-site

$90 - $120/hr

Other

Medical, Dental, Life, Retirement, PTO

Posted 5 days ago


Key responsibilities

  • Manage web and digital needs for initiatives of the Internal Communications unit, including providing support and strategic guidance for web portfolios.

  • Oversee and lead the planning, governance, and management of the Internal Communications web portfolio, ensuring alignment with university priorities.

  • Manage web project intake, prioritization, timelines, risks, and resource allocation, and ensure compliance with web standards and accessibility requirements.


Job description

Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)

Job Summary

The Web and Digital Strategy Manager is a full-time position thatmanages web and other digital needs for initiatives of the InternalCommunications unit, housed inside University Communications andMarketing. This position works with all communications leaders andother colleagues across the unit to provide direct web support aswell as strategic guidance for the Human Resources (HR),Information Technology (IT) and Indiana University (IU) Global webportfolios.

Department-Specific Responsibilities
  • Leads strategic planning, governance, and ongoing managementfor the Internal Communications web portfolio, establishinglong-term digital roadmaps aligned with university priorities.
  • Supervises process for and completes build-out and/or edits asneeded for updated web needs for University Administration (UA)units served by the Internal Communications unit.
  • Maintains workflow consistent with broader UA web team toensure seamless process and service.
  • Manages web project intake, prioritization, timelines, risks,and resource allocation.
  • Oversees and provides guidance on digital best practices anduniversity brand guidelines.
  • Serves as the primary web strategy consultant for seniorleaders and stakeholders across IU Global, HR, and UniversityInformation Technology Services (UITS).
  • Builds collaborative relationships with technical teams,communications staff, and campus partners.
  • Collaborates to provide web analysis expertise to otherfunctional teams inside Internal Communications, including but notlimited to leadership, content, audience strategy and IU Todayteams.
  • Contributes additional support for other UA initiatives andprojects.
  • Explores AI communication tools and technologies to enhancedigital strategies.
  • Ensures compliance with university web standards, accessibilityrequirements (WCAG), and digital governance policies.
  • Uses Google Analytics, SiteImprove, and other reporting toolsto evaluate website performance and recommend improvements.
General Responsibilities
  • Independently creates basic and complex communications forprint and e-distribution on behalf of department or largemulti-faceted department and in support of departmental goals andobjectives; communications may be interdepartmental; staff,faculty, or student-focused; or external.
  • Responds to inquiries and requests and explains policies,procedures, and context of communications.
  • Manages relationships with various internal and externalstakeholders and creates communications coverage for relevantinitiatives, events, and programs.
  • Prepares communications timelines and shares progress ofcommunications toward relevant deadlines with manager, teammembers, and other relevant constituents.
  • Regularly monitors relevant social media and news sites;researches relevant subject matter to increase knowledge in area(s)of specialty.
  • Utilizes various communications software programs and deliverscommunications in multiple formats to a variety of audiences.
  • Monitors industry trends and best practices and makes processand operational recommendations to manager.
  • May provide guidance to lower-level CommunicationsGeneralists.
Qualifications

Combinations of related education and experience may beconsidered. Education beyond the minimum required may besubstituted for work experience. Work experience beyond the minimumrequired may be substituted for education.

Education

Required

  • Bachelor's degree in communications, journalism, English,public relations, or related field.
Work Experience

Required

  • 5 years in a relevant field.

Preferred

  • 3 years of demonstrated experience with proven writtencommunications skills.
Skills

Required

  • Proficient written and verbal communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrates time management and priority setting skills.
  • Demonstrates a high commitment to quality.
  • Possesses flexibility to work in a fast paced, dynamicenvironment.
  • Seeks to acquire knowledge in area of specialty.
  • Highly thorough and dependable.
  • Demonstrates a high level of accuracy, even underpressure.
  • Possesses a high degree of initiative.
  • Ability to influence internal and/or externalconstituents.

Preferred

  • Proficiency with WCMS, LiveWhale and related content managementsystems.
  • Demonstrated knowledge of web management and digitalanalytics.
  • Ability to work independently as well as part of a team.
Working Conditions / Demands

This role requires the ability to effectively communicate and tooperate a computer and other standard office productivityequipment. The position involves sedentary work as well as periodsof time moving around an office environment and the campus. Theperson in this role must be able to perform the essential functionswith or without an accommodation.

Work Location

Bloomington, Indiana or Indianapolis, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a widearray of benefits including:

  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, criticalillness, and supplemental accidental death & dismembermentinsurance
  • Base retirement plan with generous IU contributions, subject tovesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IUcourses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteerevents
  • Employee assistance program (EAP)

Learn more about our benefits by reviewing the IUBenefit Programs Brochure .

Job Classification

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

Click here to learn more about Indiana University'sJob Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on theadvertised Close Date. This posting may be closed at any time atthe discretion of the University, but will remain open for aminimum of 5 business days. To guarantee full consideration, pleasesubmit your application within 5 business days of the PostedDate.

If you wish to include a cover letter, you may include it with yourresume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider ofADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discriminationhere which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policystatements, crime and fire statistics for all Indiana Universitycampuses, is available online . You may also request aphysical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

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