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Web Strategy Manager Jobs in Indiana (NOW HIRING)

Elanco

Senior Product Manager - Global Web

Indianapolis, IN · Hybrid

$120K - $159K/yr

Senior Product Manager, Global Web Products As the Senior Product Manager for Global Web Products ... Own the product strategy and roadmap for Elanco's global web platform, focusing on building new ...

OPENLANE

Marketing Analytics Manager

Carmel, IN

$100K - $120K/yr

Strategic. You are responsible for architecting a comprehensive B2B measurement framework and ... Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel.

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site +1

$100K - $120K/yr

Strategic. You are responsible for architecting a comprehensive B2B measurement framework and ... Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel.

SYSCON International

Marketing Manager

South Bend, IN · On-site

$50K - $75K/yr

... web development team • Manage multi-phase website design and development projects • Coordinate SEO strategy review and refinement with external teams Content & Creative Development • Assist ...

Neumo

Software Development Manager (On-Site)

Fort Wayne, IN · On-site

$122K - $161K/yr

A key strategic priority for this team is the migration of existing kiosk applications to Microsoft ... Build and support web applications using C# / ASP.NET, including Web Forms, Web API, .NET MVC, and ...

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All JobsWeb Strategy JobsWeb Strategy Manager JobsWeb Strategy Manager Jobs in Indiana

Web Strategy Manager information

See Indiana salary details

$37.1K

$76.9K

$137K

How much do web strategy manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for web strategy manager in Indiana is $76,935.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $89,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Web Strategy Manager, and why are they important?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What does a Web Strategy Manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

How does a Web Strategy Manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.
What are popular job titles related to Web Strategy Manager jobs in Indiana? For Web Strategy Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Web Strategy Manager jobs in Indiana look for? The top searched job categories for Web Strategy Manager jobs in Indiana are:
Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in Indiana as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $76,935 per year, or $37 per hour.
Director, Communications and Marketing

Director, Communications and Marketing

Anderson University

Anderson, IN • On-site

Full-time

Posted 29 days ago

Job description

The Director of Communications and Marketing provides strategic leadership for the University's marketing, branding, communications, and public relations efforts. This position is responsible for developing and executing integrated marketing and communication strategies that support student recruitment, institutional visibility, enrollment growth, alumni and donor engagement, and overall reputation management.
Working collaboratively with campus leaders, the Director ensures consistent messaging and brand alignment across all communication channels while advancing the University's mission, values, and strategic priorities. The Director plays a key role in promoting and communicating Anderson University's commitment to a Faithful C.A.M.P.U.S. culture by highlighting initiatives that foster community, accountability, mission alignment, personal growth, unity, and service. Through effective storytelling and strategic communications, the Director helps strengthen the University's identity as a Christ-centered learning community and supports efforts that enhance engagement among students, employees, alumni, and external stakeholders.
Strategic Leadership & Executive Communication
  • Serve as the University's chief communications strategist, advising the President's Cabinet on institutional messaging, reputation management, and stakeholder engagement.
  • Collaborate with admissions, advancement, athletics, academic departments, student life, and the office of spiritual and intercultural life to align messaging and campaign priorities.
  • Develop executive-level communications including presidential messaging, board communications, crisis communications, speeches, and strategic announcements.
  • Demonstrate exceptional verbal and written communication skills with the ability to communicate effectively with trustees, donors, alumni, media, faculty, staff, students, parents, and external partners.
  • Translate complex institutional issues into clear, compelling, and mission-centered communications for diverse audiences.
  • Provide communications counsel to senior leadership during periods of organizational change, crisis response, and strategic planning.

Strategic Marketing & Brand Management
  • Develop and implement a comprehensive University communications and marketing strategy aligned with institutional goals.
  • Serve as the primary steward of the University's brand identity, messaging, and visual standards.
  • Ensure consistent brand presentation across all academic, enrollment, advancement, athletics, and institutional communications.
  • Monitor industry trends and recommend innovative marketing strategies to strengthen institutional visibility and competitiveness.

Enrollment & Advancement Collaboration
  • Develop and maintain marketing dashboards that track enrollment funnel performance, campaign effectiveness, web analytics, social media engagement, and return on investments.
  • Utilize digital marketing, email marketing, social media, content marketing, and advertising strategies to support enrollment growth.
  • Analyze campaign performance and enrollment marketing metrics to improve effectiveness and return on investment.
  • Support fundraising campaigns, major gift initiatives, and alumni engagement strategies through integrated communication plans.
  • Demonstrate an understanding of enrollment management principles, advancement operations, and higher education marketing trends.

Communications & Public Relations
  • Lead institutional communications efforts, including internal and external communications.
  • Monitor institutional reputation through media monitoring, social listening, and stakeholder feedback.
  • Develop and manage media relations strategies, news releases, crisis communications, and PR content.
  • Serve as a primary communications advisor to University leadership.
  • Coordinate institutional messaging during significant events, emergencies, or crisis situations.
  • Work In partnership with Work Life Engagement on Staff and Faculty news and information communications aimed at employee engagement and culture improvement initiatives.

Content Development & Storytelling
  • Oversee the creation of compelling content that highlights student success, faculty achievements, institutional accomplishments, athletics, alumni engagement, and mission-centered initiatives.
  • Direct production of digital and print marketing materials, publications, newsletters, web content, video, photography, and social media content.
  • Ensure all communications reflect the University's Christian mission and values.

Digital Communications & Web Strategy
  • Oversee University website strategy, content management, and digital user experience.
  • Lead digital communication efforts including email marketing, social media, search engine optimization (SEO), Artificial Intelligence Optimization (AIO), and digital advertising.
  • Develop and implement responsible and ethical AI strategies that improve efficiency, content creation, audience engagement, and operational effectiveness.
  • Ensure compliance with ADA accessibility standards, FERPA regulations, copyright laws, and industry standard digital communication practices.
  • Utilize analytics to measure audience engagement and campaign effectiveness.
  • Support campus-wide events, initiatives, and institutional priorities through coordinated marketing efforts.

Leadership & Budget Management
  • Provide leadership and supervision to marketing, communications, creative services, digital media, and student staff as assigned.
  • Manage multiple concurrent projects using formal project management methodologies.
  • Coordinate relationships with advertising agencies, creative vendors, technology providers, photographers, videographers, and consultants.
  • Negotiate contracts and evaluate vendor performance to maximize institutional return on investment.
  • Manage departmental budgets, vendor relationships, advertising expenditures, and contracted services.
  • Establish measurable goals, key performance indicators, and annual departmental priorities.

Minimum Training, Education or Certification Required:
Bachelor's degree in marketing, Communications, Public Relations, Business, or related field required. Master's degree in marketing, Communications, Higher Education Leadership, Business, or related field preferred.
Skills Required:
  • Minimum five (5) years of progressively responsible experience in marketing, communications, public relations, enrollment marketing, or related fields.
  • Prior supervisory or leadership experience required.
  • Experience in higher education, nonprofit, faith-based organizations, or similarly complex organizations preferred.
  • Demonstrated budget management experience.
  • Demonstrated expertise in strategic marketing and communications planning.
  • Strong writing, editing, storytelling, and presentation skills.
  • Experience managing digital marketing campaigns, social media, websites, and analytics.
  • Knowledge of branding, public relations, media relations, and crisis communication.
  • Ability to lead multiple projects and deadlines in a collaborative environment.
  • Strong interpersonal, leadership, and relationship-building skills.
  • Ability to analyze data and use metrics to drive decision-making.

Technology and Digital Marketing Competencies
The successful candidate will demonstrate proficiency in or the ability to quickly learn and effectively utilize:
  • Customer Relationship Management (CRM) and enrollment marketing platforms, specifically Slate.
  • Website content management systems (CMS) and web content strategy.
  • Email marketing, marketing automation, and audience segmentation tools.
  • Social media management, content scheduling, and digital engagement platforms.
  • Digital advertising platforms, including Google Ads and social media advertising.
  • Search Engine Optimization (SEO), Search Engine Marketing (SEM), Artificial Intelligence Optimization (AIO), and website analytics tools.
  • Graphic design, multimedia, photography, video production, and content creation platforms.
  • Data analytics, reporting, dashboard development, and performance measurement tools.
  • Project management and team collaboration platforms.
  • Artificial Intelligence (AI) tools and technologies that support content development, campaign management, audience engagement, analytics, and operational efficiency.
  • Common higher education technology platforms such as Slate, Salesforce, Element451, WordPress, Google Analytics, Adobe Creative Suite, Canva, and similar systems.

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