ZipRecruiter

Log In

1

Web Strategy Manager Jobs in Indiana (NOW HIRING)

Indiana University

Part-Time Web Coordinator

Bloomington, IN · On-site

$15/hr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Works with the Web Strategy Team, the Web Coordinator will help maintain and improve IU websites while gaining hands-on experience in web content management, user experience, and website governance ...

Elanco

Senior Product Manager - Global Web

Indianapolis, IN · Hybrid

$120K - $159K/yr

  • Retirement

  • PTO

Senior Product Manager, Global Web Products As the Senior Product Manager for Global Web Products ... Own the product strategy and roadmap for Elanco's global web platform, focusing on building new ...

Pwc

Marketing Channel Strategy Senior Associate

Indianapolis, IN · On-site

$55K - $187K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... web, email, social, events and others. - Managing project traffic across channel marketing ... strategic partnerships with key stakeholders to optimize distribution and customer experience ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site

$120K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Strategic. You are responsible for architecting a comprehensive B2B measurement framework and ... Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel.

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site +1

$100K - $120K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Strategic. You are responsible for architecting a comprehensive B2B measurement framework and ... Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel.

OPENLANE

Marketing Analytics Manager

Carmel, IN

$100K - $120K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Strategic. You are responsible for architecting a comprehensive B2B measurement framework and ... Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel.

next page

Showing results 1-20

All JobsWeb Strategy JobsWeb Strategy Manager JobsWeb Strategy Manager Jobs in Indiana

Web Strategy Manager information

See Indiana salary details

$37.1K

$76.9K

$137K

How much do web strategy manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for web strategy manager in Indiana is $76,935.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $89,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What are popular job titles related to Web Strategy Manager jobs in Indiana?

For Web Strategy Manager jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Web Strategy Manager jobs in Indiana look for?

The top searched job categories for Web Strategy Manager jobs in Indiana are:

Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in Indiana as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $76,935 per year, or $37 per hour.

Web and Digital Strategy Manager (Communications Generalist)

Indiana University

Indianapolis, IN • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 8 days ago

Job description

The Web and Digital Strategy Manager is a full-time position that manages web and other digital needs for initiatives of the Internal Communications unit, housed inside University Communications and Marketing. This position works with all communications leaders and other colleagues across the unit to provide direct web support as well as strategic guidance for the Human Resources (HR), Information Technology (IT) and Indiana University (IU) Global web portfolios.
Department-Specific Responsibilities
  • Leads strategic planning, governance, and ongoing management for the Internal Communications web portfolio, establishing long-term digital roadmaps aligned with university priorities.
  • Supervises process for and completes build-out and/or edits as needed for updated web needs for University Administration (UA) units served by the Internal Communications unit.
  • Maintains workflow consistent with broader UA web team to ensure seamless process and service.
  • Manages web project intake, prioritization, timelines, risks, and resource allocation.
  • Oversees and provides guidance on digital best practices and university brand guidelines.
  • Serves as the primary web strategy consultant for senior leaders and stakeholders across IU Global, HR, and University Information Technology Services (UITS).
  • Builds collaborative relationships with technical teams, communications staff, and campus partners.
  • Collaborates to provide web analysis expertise to other functional teams inside Internal Communications, including but not limited to leadership, content, audience strategy and IU Today teams.
  • Contributes additional support for other UA initiatives and projects.
  • Explores AI communication tools and technologies to enhance digital strategies.
  • Ensures compliance with university web standards, accessibility requirements (WCAG), and digital governance policies.
  • Uses Google Analytics, SiteImprove, and other reporting tools to evaluate website performance and recommend improvements.
General Responsibilities
  • Independently creates basic and complex communications for print and e-distribution on behalf of department or large multi-faceted department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
  • Responds to inquiries and requests and explains policies, procedures, and context of communications.
  • Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
  • Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
  • Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
  • Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
  • Monitors industry trends and best practices and makes process and operational recommendations to manager.
  • May provide guidance to lower-level Communications Generalists.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
  • Bachelor's degree in communications, journalism, English, public relations, or related field.
WORK EXPERIENCE
Required
  • 5 years in a relevant field.
Preferred
  • 3 years of demonstrated experience with proven written communications skills.
SKILLS
Required
  • Proficient written and verbal communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrates time management and priority setting skills.
  • Demonstrates a high commitment to quality.
  • Possesses flexibility to work in a fast paced, dynamic environment.
  • Seeks to acquire knowledge in area of specialty.
  • Highly thorough and dependable.
  • Demonstrates a high level of accuracy, even under pressure.
  • Possesses a high degree of initiative.
  • Ability to influence internal and/or external constituents.
Preferred
  • Proficiency with WCMS, LiveWhale and related content management systems.
  • Demonstrated knowledge of web management and digital analytics.
  • Ability to work independently as well as part of a team.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteer events
  • Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Communications Generalist
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request Support
Telephone: 812-856-1234
Apply for Job
  • Staff Positions
  • Sign In
  • New User
  • Enable Screen Reader Mode

Apply