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Web Strategy Manager Jobs in Indiana (NOW HIRING)

Medxcel

Manager Facilities

Indianapolis, IN · On-site

Develops strategic and operational policies and plans and executes strategic plans. * Develops and ... Computer skills: Proficiency in basic MS Office programs and web-based work order systems.

iboss

Director of Product Management

Indianapolis, IN

$222.70K - $233.20K/yr

... and web gateway proxies, which are ineffective at protecting a cloud-first and mobile world ... To learn more, visit We are seeking a strategic, visionary Director of Product Management to drive ...

Belden Inc

Manager, Brand Governance

Carmel, IN · On-site +1

$125K - $155K/yr

Digital and domain strategy * Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains. Training and enablement

Belden, Inc.

Manager, Brand Governance

Carmel, IN · On-site

$125K - $155K/yr

Digital and domain strategy * Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains. Training and enablement

Confer Inc.

... multiple strategic priorities at the same time. They will work with the on-shore and off-shore ... Technical background, with understanding or hands-on experience in software development and web ...

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Web Strategy Manager information

See Indiana salary details

$37.1K

$76.9K

$137K

How much do web strategy manager jobs pay per year?

As of May 31, 2026, the average yearly pay for web strategy manager in Indiana is $76,935.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $89,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Web Strategy Manager, and why are they important?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a Web Strategy Manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What does a Web Strategy Manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What are popular job titles related to Web Strategy Manager jobs in Indiana? For Web Strategy Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Web Strategy Manager jobs in Indiana look for? The top searched job categories for Web Strategy Manager jobs in Indiana are:
Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in Indiana as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $76,935 per year, or $37 per hour.

Kelley Automotive Marketing Digital Strategist

Kelley Automotive Group

Fort Wayne, IN • On-site

Full-time

Posted 19 hours ago

Job description

Department: Marketing
Functions: Responsible for managing and optimizing the organization's digital presence across all dealership websites and marketing channels. The position ensures website accuracy, performance, and compliance while supporting broader digital marketing initiatives and maintaining a strong online reputation.
Relationships: Reports to Marketing Manager
Responsibilities and Authority:
Website Strategy & Optimization
  • Oversee and audit all dealership and group websites to ensure content is accurate, up-to-date, and aligned with brand standards and manufacturer compliance.
  • Regularly review site content, including inventory pages, offers, service information, and landing pages, to maintain consistency and relevance across all platforms.
  • Identify opportunities to improve website performance, user experience, and lead generation through strategic updates and enhancements.
  • Manage and implement website edits, including content updates, page builds, and layout adjustments using the CMS platform.
  • Monitor key website performance metrics such as engagement rates, time on site, conversions, and traffic trends to inform ongoing optimization efforts.
  • Collaborate with internal teams and external partners to execute website initiatives that support monthly campaigns and dealership priorities.
  • Ensure all website content follows SEO best practices to improve search visibility and organic traffic.
  • Proactively identify and resolve issues related to site functionality, content accuracy, and overall user experience.
  • Any other tasks deemed necessary per Management.

Digital Marketing Strategy
  • Collaborate closely with the marketing team, dealership leadership, and sales staff to ensure content and messaging align with monthly goals and business priorities.
  • Support the execution of advertising campaigns, promotions, and potential influencer or partnership initiatives.
  • Apply SEO best practices to digital content to improve search visibility and online performance.
  • Conduct competitor and market research to identify trends, opportunities, and innovative content strategies.
  • Monitor Digital Advertising KPIs and contribute to increase lead generation across digital channels based on the reporting.
  • Develop and present creative concepts for digital marketing initiatives, collaborating with the Digital Marketing Manager to align strategies with each dealership's specific goals and needs.
  • Assist in outbound marketing effort, including email blasts, website banners, radio & OTT scripts, charity partnerships, etc.
  • Any other tasks deemed necessary per Management.

Online Reputation & Digital Engagement
  • Monitor and actively manage customer reviews across platforms including Google, Yelp, Facebook, and DealerRater to maintain a strong and consistent brand presence.
  • Respond to customer reviews, messages, and inquiries in a timely, professional, and brand-aligned manner, ensuring a positive customer experience.
  • Route customer concerns or inquiries to the appropriate internal teams when necessary, ensuring follow-up and resolution.
  • Partner with marketing and customer service teams to address negative feedback proactively and strengthen overall brand perception.
  • Implement and support strategies that encourage positive reviews, customer testimonials, and increased online engagement.
  • Identify trends in customer feedback and provide insights to improve customer experience and dealership operations.
  • Any other tasks deemed necessary per Management.

Our company may provide reasonable accommodations required under the law to enable individuals with disabilities to perform the essential functions of the job.
Requirements
Qualifications:
High school diploma or the equivalent. Bachelors in marketing, communications, public relations or a related field. Strong knowledge of social media trends, analytics, and engagement strategies. Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms. Familiarity with web design/UX and CMS/website backend functions. Strong organizational and communication skills. Must have a valid driver's license and a good driving record.
Working Conditions:
Will work at a desk in an office setting. Will work with a computer. May stand, stoop, lift, kneel, crouch or reach during the shift.
NOTE:
THIS IS NOT NECESSARILY AN EXHAUSTIVE LIST OF THE RESPONSIBILITIES, SKILLS, DUTIES, REQUIREMENTS, EFFORTS, WORKING CONDITIONS ASSOCIATED WITH THIS POSITION. WHILE THIS LIST IS INTENDED TO BE AN ACCURATE REFLECTION OF THE CURRENT JOB, THE DEALERSHIP RESERVES THE RIGHT TO REVISE THE FUNCTIONS, DUTIES AND REQUIREMENTS OF THE JOB OR TO REQUIRE THAT ADDITIONAL OR DIFFERENT TASKS BE PERFORMED WHEN CIRCUMSTANCES CHANGE.
I, the undersigned, understand and have carefully read the contents of this job description. I understand the responsibilities, requirements, and duties expected of me. I ALSO UNDERSTAND THAT THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT OF EMPLOYMENT, NOR ALTER MY STATUS AS AN AT-WILL EMPLOYEE. I have the right to terminate my employment at any time, for any reason, and the dealership has a similar right.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER

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