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Director Web Strategy Jobs (NOW HIRING)

Chapman University

Director, Web Strategy

Orange, CA

$140K - $170K/yr

Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt ...

Chapman University

Director, Web Strategy

Orange, CA · On-site

$140K - $170K/yr

Posting Details Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification ...

Chapman University

Director, Web Strategy

Orange, CA · On-site

$140K - $170K/yr

Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt ...

Citizens

Web Strategy Manager

Westwood, MA

$130K - $160K/yr

The Web Strategy Manager oversees the team responsible for defining and executing Citizens' web ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens Bank

Web Strategy Manager

Westwood, MA · On-site

$130K - $160K/yr

The Web Strategy Manager oversees the team responsible for defining and executing Citizens' web ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

Westwood, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

Johnston, RI

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

New York, NY

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

New York, NY

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

Boston, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

Westwood, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

Boston, MA

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

Citizens

Web Strategy Manager

Johnston, RI

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Clear, direct communication skills with the ability to synthesize complex information for executive ...

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Director Web Strategy information

See salary details

$49.5K

$125.6K

$204K

How much do director web strategy jobs pay per year?

As of Jul 16, 2026, the average yearly pay for director web strategy in the United States is $125,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $156,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Web Strategy vs Digital Marketing Manager?

AspectDirector Web StrategyDigital Marketing Manager
Required CredentialsBachelor's degree, experience in web strategy, marketing, or related fieldsBachelor's degree, experience in digital marketing, SEO, or advertising
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsCampaign management, content creation, analytics, team coordination
Employer & Industry UsageWeb development firms, large corporations, marketing agenciesRetail, tech, media, advertising agencies
Common Search & Comparison IntentUnderstanding strategic roles in web and digital marketingManaging digital campaigns, marketing tactics

The main difference is that a Director Web Strategy focuses on high-level planning and aligning web initiatives with business goals, while a Digital Marketing Manager handles day-to-day digital campaigns and tactics. Both roles require digital marketing knowledge, but the director role is more strategic and cross-functional.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Director of Web Strategy, Digital Marketing Director, or Senior Content Director often earn $150,000 or more annually, especially with extensive experience, leadership skills, and proficiency in analytics tools. These positions typically require strategic planning, team management, and a strong understanding of digital platforms and audience engagement.

What are the key skills and qualifications needed to thrive as a Director of Web Strategy, and why are they important?

To thrive as a Director of Web Strategy, you need a deep understanding of web development, digital marketing, analytics, and project management, often supported by a relevant degree and significant experience in digital leadership. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, SEO platforms, and marketing automation systems is essential. Strategic thinking, leadership, and strong communication skills are crucial for collaborating across departments and aligning web initiatives with business goals. These competencies ensure the organization's web presence drives engagement, supports growth, and maintains a competitive edge online.

What does a web strategist do?

A web strategist develops and implements online plans to improve a company's digital presence, focusing on website performance, user experience, and digital marketing strategies. They analyze data, coordinate with design and development teams, and use tools like analytics platforms to optimize web content and achieve business goals.

How much does a director of digital strategy make?

A director of digital strategy typically earns between $100,000 and $180,000 annually, depending on experience, industry, and location. They often oversee digital marketing initiatives, develop strategic plans, and utilize tools like analytics platforms to optimize online performance.

What does a Director of Web Strategy do?

A Director of Web Strategy is responsible for developing and overseeing the overall vision, planning, and execution of a company’s web presence. This includes managing website content, optimizing user experience, aligning digital initiatives with business goals, and leading cross-functional teams to implement web projects. They analyze website analytics, identify opportunities for growth, and ensure the organization's online presence supports marketing and communication objectives. Their role often requires collaboration with IT, marketing, and design departments to ensure cohesive and effective web strategies.

How does a Director of Web Strategy typically collaborate with other departments to achieve organizational goals?

A Director of Web Strategy works closely with teams such as marketing, IT, design, and product management to align web initiatives with broader business objectives. This often involves participating in cross-functional meetings, gathering input from stakeholders, and ensuring that website updates or new features support ongoing campaigns and user experience goals. Regular communication and collaboration are essential, as the role serves as a bridge between technical teams and business leaders, translating strategic vision into actionable digital plans.

What is the highest paid job in social media?

The highest paid roles in social media often include Social Media Directors or Chief Marketing Officers, with salaries reaching six figures or more depending on experience, company size, and location. These positions typically require strong strategic skills, leadership, and expertise in digital marketing tools and analytics.
More about Director Web Strategy jobs
What cities are hiring for Director Web Strategy jobs? Cities with the most Director Web Strategy job openings:
What are the most commonly searched types of Web Strategy jobs? The most popular types of Web Strategy jobs are:
What states have the most Director Web Strategy jobs? States with the most job openings for Director Web Strategy jobs include:
What job categories do people searching Director Web Strategy jobs look for? The top searched job categories for Director Web Strategy jobs are:
Director Web Strategy jobs near you
Infographic showing various Director Web Strategy job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 82% In-person, 6% Hybrid, and 12% Remote job distribution, with an average salary of $125,634 per year, or $60.4 per hour.
Director, Web Strategy

Director, Web Strategy

Chapman University

Orange, CA

$140K - $170K/yr

Full-time

Posted 10 days ago

Chapman University rating

7.4

Company rating: 7.4 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

301st of 555 rated colleges and universities

Job description

Position Information
Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt Anticipated Pay Range $140,000-$170,000 Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary
Reporting to and working closely with the Associate Vice President of Marketing and Digital Strategy in Strategic Marketing and Communications (SMC), the Director of Web Strategy is a strategic partner helping to lead the vision, strategy, and execution of the university's web presence to enhance user experience, and digital engagement. This role requires a blend of strategic thinking, technical expertise, web design and development experience, and cross-functional collaboration to ensure Chapman's websites align with strategic goals and delivers measurable results. This role is both strategic and operational-client-facing with campus leaders and hands-on with the internal web and other SMC team members.
Working in close partnership with designers, IT, digital marketing, and SMC leadership, this role manages a small team of developers responsible for creating and maintaining engaging, compliant, optimized, and performance-driven marketing websites and technology. The ideal candidate brings hands-on expertise in web technologies such as HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, web service architecture, and DevOps-and is expected to be an emerging leader within SMC, contributing to the broader digital vision of the university.
This position is in person in Orange, CA. The successful candidate will be expected to be in the office fulltime.
Responsibilities
Strategic Web & MarTech Leadership
  • At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals.
  • Lead website governance to ensure brand consistency, usability, and accessibility across all digital properties.
  • Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
  • Collaborate with IS&T & legal to ensure data privacy, security, and compliance with industry standards.
  • Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
  • Clearly present to stakeholders with data and partner needs in mind.

Web Design, Development & Optimization
  • Oversee website architecture, user experience (UX), and interface design (UI) to improve usability and engagement.
  • Manage ongoing website enhancements, redesigns, and performance improvements.
  • Lead the project management process for the web development team to ensure criteria and timelines are mapped out and met.
  • Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
  • Ensure the website is optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
  • Manage the debugging process to ensure healthy and functioning marketing websites.
  • Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration
  • Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
  • Manage relationships with external vendors, agencies, and technology partners.
  • Work with SMC team members and other stakeholders for user testing and feedback needs.
  • Work with IT and other campus partners in the procurement of new web & marketing technology.
  • Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
  • Participate in the hiring and performance evaluations of team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement
  • Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
  • Conduct regular audits, usability testing, and competitive analysis to refine strategies.
  • Implement A/B testing and personalization strategies to enhance user experience.
  • Measure and report through analytics and other tracking systems.

Required Qualifications
  • Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field preferred
  • 6+ years of experience in web design/development, UX/UI and web strategy.
  • 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
  • Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
  • Experience in web content optimization for SEO and improving engagement.
  • Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
  • Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
  • Proven leadership experience managing teams and cross-functional projects.
  • Strong project management skills, with experience using tools like Asana, Jira, Trello, or any other project management system.
  • Excellent communication skills, both written and oral and interpersonal skills. Ability to explain technology concepts in an understandable manner.
Desired Qualifications
  • Strong commitment to customer service and teamwork.
  • Ability to work under tight deadlines and sometimes shifting priorities.
  • Familiarity with marketing automation, CRM platforms, and personalization strategies.
  • Experience in higher education and/or nonprofit sectors is a plus.
Special Instructions to Applicants
At Chapman University, we believe collaboration thrives through in-person engagement. This position is fully on campus, and employees work alongside colleagues, faculty, students, and staff each day to support our vibrant university community.
Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics.  All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. 
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate 
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