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Director Web Strategy Jobs (NOW HIRING)

SugarAI

OR · On-site

The Senior Director of Digital Marketing & Web Strategy will lead the company's digital marketing and web experience strategy, driving integrated digital programs that support pipeline growth ...

Harness

Web Producer

OR · On-site +1

Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. Web Production & Execution * Own the Webflow ...

Harness

Web Producer

Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. Web Production & Execution * Own the Webflow ...

Peloton

Associate Manager, Marketing Web Strategy

New York, NY · Hybrid

$36 - $49.50/hr

This role reports into the Director of Web and Creative Strategy, and will work closely with cross-functional teams including Pricing and Promotions, Creative, Media, Performance Creative, Marketing ...

Seekr

Director / Sr. Director, Web & Digital

Austin, TX · On-site

Set the strategy, direct the agency on execution, and personally write or edit copy where craft is ... Direct the web agency relationship. Where they are delivering, scale the engagement. Where they are ...

Rubrik Job Board

Director of Web

Palo Alto, CA

Rubrik is looking for a visionary, high-impact Director of Web to act as the strategic architect and executive champion for our global digital presence. This is a "player-director" role designed for ...

Rubrik Job Board

Director of Web

Palo Alto, CA · On-site

$213K - $299K/yr

Rubrik is looking for a visionary, high-impact Director of Web to act as the strategic architect and executive champion for our global digital presence. This is a "player-director" role designed for ...

Cresset Capital

ASSOCIATE, WEB DEVELOPER

Chicago, IL · On-site

$80K - $95K/yr

The Web Production & Development role supports the strategy, build, and maintenance of Cresset ... Working under the Director, Web Systems Manager, this role plays a critical part in implementing ...

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Director Web Strategy information

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$49.5K

$125.6K

$204K

How much do director web strategy jobs pay per year?

As of Jun 5, 2026, the average yearly pay for director web strategy in the United States is $125,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $156,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Web Strategy, and why are they important?

To thrive as a Director of Web Strategy, you need a deep understanding of web development, digital marketing, analytics, and project management, often supported by a relevant degree and significant experience in digital leadership. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, SEO platforms, and marketing automation systems is essential. Strategic thinking, leadership, and strong communication skills are crucial for collaborating across departments and aligning web initiatives with business goals. These competencies ensure the organization's web presence drives engagement, supports growth, and maintains a competitive edge online.

How does a Director of Web Strategy typically collaborate with other departments to achieve organizational goals?

A Director of Web Strategy works closely with teams such as marketing, IT, design, and product management to align web initiatives with broader business objectives. This often involves participating in cross-functional meetings, gathering input from stakeholders, and ensuring that website updates or new features support ongoing campaigns and user experience goals. Regular communication and collaboration are essential, as the role serves as a bridge between technical teams and business leaders, translating strategic vision into actionable digital plans.

What does a Director of Web Strategy do?

A Director of Web Strategy is responsible for developing and overseeing the overall vision, planning, and execution of a company’s web presence. This includes managing website content, optimizing user experience, aligning digital initiatives with business goals, and leading cross-functional teams to implement web projects. They analyze website analytics, identify opportunities for growth, and ensure the organization's online presence supports marketing and communication objectives. Their role often requires collaboration with IT, marketing, and design departments to ensure cohesive and effective web strategies.

What is the difference between Director Web Strategy vs Digital Marketing Manager?

AspectDirector Web StrategyDigital Marketing Manager
Required CredentialsBachelor's degree, experience in web strategy, marketing, or related fieldsBachelor's degree, experience in digital marketing, SEO, or advertising
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsCampaign management, content creation, analytics, team coordination
Employer & Industry UsageWeb development firms, large corporations, marketing agenciesRetail, tech, media, advertising agencies
Common Search & Comparison IntentUnderstanding strategic roles in web and digital marketingManaging digital campaigns, marketing tactics

The main difference is that a Director Web Strategy focuses on high-level planning and aligning web initiatives with business goals, while a Digital Marketing Manager handles day-to-day digital campaigns and tactics. Both roles require digital marketing knowledge, but the director role is more strategic and cross-functional.

More about Director Web Strategy jobs
What cities are hiring for Director Web Strategy jobs? Cities with the most Director Web Strategy job openings:
What are the most commonly searched types of Web Strategy jobs? The most popular types of Web Strategy jobs are:
What states have the most Director Web Strategy jobs? States with the most job openings for Director Web Strategy jobs include:
What job categories do people searching Director Web Strategy jobs look for? The top searched job categories for Director Web Strategy jobs are:
Director Web Strategy jobs near you
Infographic showing various Director Web Strategy job openings in the United States as of May 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 82% In-person, 6% Hybrid, and 12% Remote job distribution, with an average salary of $125,634 per year, or $60.4 per hour.

Senior Director, Digital Marketing & Web Strategy

SugarAI

OR • Remote

Full-time

Posted 3 days ago

Job description

About SugarAI

SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
Where You Fit In:

The Senior Director of Digital Marketing & Web Strategy will lead the company’s digital marketing and web experience strategy, driving integrated digital programs that support pipeline growth, customer engagement, and conversion optimization across the buyer journey. 

This leader will oversee the corporate website, digital campaign activation, performance marketing, SEO strategy, and digital experience optimization to help scale demand generation and customer engagement efforts globally. Working closely with demand generation, product marketing, brand, content, and regional marketing teams, the Senior Director will ensure digital channels and experiences are aligned to business priorities and optimized for measurable impact. 

The ideal candidate is a strategic and hands-on digital marketing leader with deep expertise in B2B SaaS marketing, website strategy, paid media, conversion optimization, and digital campaign execution. This role requires a strong operator who can balance strategy and execution, lead cross-functional collaboration, and build scalable digital programs that improve engagement and drive growth. 

Impact You Will Make:

Digital Marketing & Demand Activation 

  • Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels. 

  • Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals. 

  • Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs. 

  • Develop scalable digital activation strategies aligned to regional and global marketing initiatives. 

  • Support account-based marketing and targeted engagement initiatives through coordinated digital programs. 

Web Strategy & Digital Experience 

  • Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization. 

  • Drive website enhancements focused on engagement, lead generation, and customer experience improvement. 

  • Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis. 

  • Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences. 

  • Monitor and improve website performance, usability, and search visibility. 

Performance Marketing & Optimization 

  • Manage performance marketing programs and agency relationships across paid media channels. 

  • Analyze campaign and website performance data to identify optimization opportunities and improve ROI. 

  • Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness. 

  • Drive continuous improvement through testing, experimentation, and performance analysis. 

Marketing Technology & Campaign Execution 

  • Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes. 

  • Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement. 

  • Support implementation and adoption of new digital marketing capabilities and AI-enabled tools. 

  • Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards. 

Team Leadership & Cross-Functional Collaboration 

  • Lead and develop teams across web, digital marketing, and performance marketing functions. 

  • Manage agency and vendor relationships supporting digital initiatives. 

  • Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities. 

  • Support annual planning, budgeting, and prioritization for digital marketing initiatives. 

  • Foster a culture of accountability, collaboration, innovation, and continuous optimization. 

What You Will Bring:

  • 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations. 

  • Proven experience leading website strategy, digital campaigns, and performance marketing programs. 

  • Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys. 

  • Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies. 

  • Demonstrated success managing cross-functional initiatives and leading high-performing teams. 

  • Strong analytical mindset with experience using data and insights to drive optimization and decision-making. 

  • Excellent communication, collaboration, and stakeholder management skills. 

Expected salary range, depending on experience
15% Annual Bonus
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
 
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
 
·       Excellent healthcare package for you and your family
·       Savings and Investment – 401(k) match
·       Unlimited Paid Time Off
·       Paid Parental Leave
·       Online Legal Services (Rocket Lawyer)
·       Financial Planning Services (Origin)
·       Discounted Pet Insurance (Embrace Pet Insurance)
·       Corporate Benefit Program (Working Advantage).  This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
·       Health and Wellness Reimbursement Program
·       Travel Discounts
·       Educational Resources - Career & Personal Development Program
·       Employee Referral Bonus Program
·       We are a merit-based company - many opportunities to learn, excel and grow your career!
 
If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.
 
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
 
#LI-Remote

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.