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Director Web Strategy Jobs (NOW HIRING)

Harness

Web Producer

OR · On-site +1

Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes. Web Production & Execution * Own the Webflow ...

Peloton

Associate Manager, Marketing Web Strategy

New York, NY · Hybrid

$36 - $49.50/hr

This role reports into the Director of Web and Creative Strategy, and will work closely with cross-functional teams including Pricing and Promotions, Creative, Media, Performance Creative, Marketing ...

Seekr

Director / Sr. Director, Web & Digital

Austin, TX · On-site

Set the strategy, direct the agency on execution, and personally write or edit copy where craft is ... Direct the web agency relationship. Where they are delivering, scale the engagement. Where they are ...

Cresset Capital

ASSOCIATE, WEB DEVELOPER

Chicago, IL · On-site

$80K - $95K/yr

The Web Production & Development role supports the strategy, build, and maintenance of Cresset ... Working under the Director, Web Systems Manager, this role plays a critical part in implementing ...

Cresset Capital

ASSOCIATE, WEB DEVELOPER

Chicago, IL · On-site

$80K - $95K/yr

The Web Production & Development role supports the strategy, build, and maintenance of Cresset ... Working under the Director, Web Systems Manager, this role plays a critical part in implementing ...

Rubrik Job Board

Director of Web Marketing

Palo Alto, CA · On-site

$213K - $299K/yr

Executive Advocacy & Strategic Alignment: Serve as the primary voice for the Web team at the ... Low-Ego "Player-Director": You have the veteran experience to lead, but you haven't lost your ...

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Showing results 1-20

All JobsDirector Web Strategy Jobs

Director Web Strategy information

See salary details

$49.5K

$125.6K

$204K

How much do director web strategy jobs pay per year?

As of Jun 26, 2026, the average yearly pay for director web strategy in the United States is $125,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $156,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Web Strategy vs Digital Marketing Manager?

AspectDirector Web StrategyDigital Marketing Manager
Required CredentialsBachelor's degree, experience in web strategy, marketing, or related fieldsBachelor's degree, experience in digital marketing, SEO, or advertising
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsCampaign management, content creation, analytics, team coordination
Employer & Industry UsageWeb development firms, large corporations, marketing agenciesRetail, tech, media, advertising agencies
Common Search & Comparison IntentUnderstanding strategic roles in web and digital marketingManaging digital campaigns, marketing tactics

The main difference is that a Director Web Strategy focuses on high-level planning and aligning web initiatives with business goals, while a Digital Marketing Manager handles day-to-day digital campaigns and tactics. Both roles require digital marketing knowledge, but the director role is more strategic and cross-functional.

What are the key skills and qualifications needed to thrive as a Director of Web Strategy, and why are they important?

To thrive as a Director of Web Strategy, you need a deep understanding of web development, digital marketing, analytics, and project management, often supported by a relevant degree and significant experience in digital leadership. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, SEO platforms, and marketing automation systems is essential. Strategic thinking, leadership, and strong communication skills are crucial for collaborating across departments and aligning web initiatives with business goals. These competencies ensure the organization's web presence drives engagement, supports growth, and maintains a competitive edge online.

What does a Director of Web Strategy do?

A Director of Web Strategy is responsible for developing and overseeing the overall vision, planning, and execution of a company’s web presence. This includes managing website content, optimizing user experience, aligning digital initiatives with business goals, and leading cross-functional teams to implement web projects. They analyze website analytics, identify opportunities for growth, and ensure the organization's online presence supports marketing and communication objectives. Their role often requires collaboration with IT, marketing, and design departments to ensure cohesive and effective web strategies.

How does a Director of Web Strategy typically collaborate with other departments to achieve organizational goals?

A Director of Web Strategy works closely with teams such as marketing, IT, design, and product management to align web initiatives with broader business objectives. This often involves participating in cross-functional meetings, gathering input from stakeholders, and ensuring that website updates or new features support ongoing campaigns and user experience goals. Regular communication and collaboration are essential, as the role serves as a bridge between technical teams and business leaders, translating strategic vision into actionable digital plans.
More about Director Web Strategy jobs
What cities are hiring for Director Web Strategy jobs? Cities with the most Director Web Strategy job openings:
What are the most commonly searched types of Web Strategy jobs? The most popular types of Web Strategy jobs are:
What states have the most Director Web Strategy jobs? States with the most job openings for Director Web Strategy jobs include:
What job categories do people searching Director Web Strategy jobs look for? The top searched job categories for Director Web Strategy jobs are:
Director Web Strategy jobs near you
Infographic showing various Director Web Strategy job openings in the United States as of June 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 82% In-person, 6% Hybrid, and 12% Remote job distribution, with an average salary of $125,634 per year, or $60.4 per hour.
Web Producer

Web Producer

Harness

OR • On-site, Remote

Other

Medical

Posted 24 days ago

Job description

Position Summary

Harness is looking for a highly strategic Web Strategy & SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth - and is responsible for ensuring Harness is discoverable across traditional search engines and emerging AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).

You will act as the single-threaded owner of website strategy and organic growth: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors. While you will be fluent in Webflow and modern web tooling, this role is not focused on day-to-day publishing or ticket execution. Instead, it is accountable for outcomes: traffic quality, discoverability, conversion, and pipeline impact

This is not a "ticket taker" role. This is a strategic owner role for someone who thrives on clarity, leverage, and measurable impact

About the roleWeb Strategy & Ownership
  • Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
  • Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
  • Continuously evolve the website to reflect product launches, positioning updates, and market trends.
SEO & Discoverability
  • Own Harness's organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude).
  • Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization.
  • Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
  • Lead keyword strategy, content gap analysis, and competitive audits - with increasing emphasis on intent, topics, and entities over pure keyword volume.
  • Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
  • Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability (citations, visibility, zero-click exposure).
  • Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.
Web Production & Execution
  • Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards.
  • Ensure Webflow is used as a scalable, performant growth platform
  • Partner with design, engineering, and external vendors to ship new site experiences, templates, and technical improvements.
  • Oversee execution of site updates and launches, ensuring speed, accessibility, SEO hygiene, and brand consistency.
  • Set clear processes and prioritization for web work
Conversion & Performance Optimization
  • Optimize key conversion paths across the site (product pages, solutions, resources, demos).
  • Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
  • Partner with demand gen on landing pages and campaign experiences.
About you
  • 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment.
  • 1+ years of experience in WebFlow CMS specifically. Deep familiarity with modern CMS platforms and web tooling.
  • Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
  • Proven experience owning and operating a high-traffic, high-impact website.
  • Strong hands-on SEO expertise (technical, on-page, and content)
  • Strong understanding of B2B buyer journeys and how websites support demand generation.
  • Comfortable working with data and analytics to guide decisions.
  • Highly organized, detail-oriented, and able to balance strategy with execution.
  • A proactive operator who sees problems, proposes solutions, and drives them to completion.
Nice to Have
  • Experience in DevOps, cloud, or developer-focused products
  • Familiarity with marketing automation, personalization, or experimentation tools
  • Experience partnering with global teams and supporting international sites
  • Basic HTML/CSS knowledge or comfort working closely with developer
Work Location
  • Remote within the U.S or Hybrid from one of our U.S offices.
What you will have at Harness
  • Competitive salary
  • Comprehensive healthcare benefits
  • Flexible Spending Account (FSA)
  • Flexible work schedule
  • Employee Assistance Program (EAP)
  • Flexible Time Off and Parental Leave
  • Monthly, quarterly, and annual social and team building events
  • Monthly internet reimbursement

The anticipated base salary range for this position is between $130,000 and $150,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.  The compensation package for this position may also include equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers. 

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