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Director Web Strategy Jobs in Highlands Ranch, CO

Wheelhouse DMG

Director, Client Strategy

Denver, CO

S. * Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a ... Strategic Focus The Director of Client Strategy raises the strategic ceiling on Wheelhouse's most ...

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All JobsWeb Strategy JobsDirector Web Strategy JobsDirector Web Strategy Jobs in Highlands Ranch, CO

Director Web Strategy information

See Highlands Ranch, CO salary details

$52K

$131.9K

$214.1K

How much do director web strategy jobs pay per year?

As of Aug 3, 2026, the average yearly pay for director web strategy in Highlands Ranch, CO is $131,866.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,700.00 and $163,700.00 per year, depending on experience, location, and employer.

What is the difference between Director Web Strategy vs Digital Marketing Manager?

AspectDirector Web StrategyDigital Marketing Manager
Required CredentialsBachelor's degree, experience in web strategy, marketing, or related fieldsBachelor's degree, experience in digital marketing, SEO, or advertising
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsCampaign management, content creation, analytics, team coordination
Employer & Industry UsageWeb development firms, large corporations, marketing agenciesRetail, tech, media, advertising agencies
Common Search & Comparison IntentUnderstanding strategic roles in web and digital marketingManaging digital campaigns, marketing tactics

The main difference is that a Director Web Strategy focuses on high-level planning and aligning web initiatives with business goals, while a Digital Marketing Manager handles day-to-day digital campaigns and tactics. Both roles require digital marketing knowledge, but the director role is more strategic and cross-functional.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Director of Web Strategy, Digital Marketing Director, or Senior Content Director often earn $150,000 or more annually, especially with extensive experience, leadership skills, and proficiency in analytics tools. These positions typically require strategic planning, team management, and a strong understanding of digital platforms and audience engagement.

What are the key skills and qualifications needed to thrive as a Director of Web Strategy, and why are they important?

To thrive as a Director of Web Strategy, you need a deep understanding of web development, digital marketing, analytics, and project management, often supported by a relevant degree and significant experience in digital leadership. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, SEO platforms, and marketing automation systems is essential. Strategic thinking, leadership, and strong communication skills are crucial for collaborating across departments and aligning web initiatives with business goals. These competencies ensure the organization's web presence drives engagement, supports growth, and maintains a competitive edge online.

What does a web strategist do?

A web strategist develops and implements online plans to improve a company's digital presence, focusing on website performance, user experience, and digital marketing strategies. They analyze data, coordinate with design and development teams, and use tools like analytics platforms to optimize web content and achieve business goals.

How much does a director of digital strategy make?

A director of digital strategy typically earns between $100,000 and $180,000 annually, depending on experience, industry, and location. They often oversee digital marketing initiatives, develop strategic plans, and utilize tools like analytics platforms to optimize online performance.

What does a Director of Web Strategy do?

A Director of Web Strategy is responsible for developing and overseeing the overall vision, planning, and execution of a company’s web presence. This includes managing website content, optimizing user experience, aligning digital initiatives with business goals, and leading cross-functional teams to implement web projects. They analyze website analytics, identify opportunities for growth, and ensure the organization's online presence supports marketing and communication objectives. Their role often requires collaboration with IT, marketing, and design departments to ensure cohesive and effective web strategies.

How does a Director of Web Strategy typically collaborate with other departments to achieve organizational goals?

A Director of Web Strategy works closely with teams such as marketing, IT, design, and product management to align web initiatives with broader business objectives. This often involves participating in cross-functional meetings, gathering input from stakeholders, and ensuring that website updates or new features support ongoing campaigns and user experience goals. Regular communication and collaboration are essential, as the role serves as a bridge between technical teams and business leaders, translating strategic vision into actionable digital plans.

What is the highest paid job in social media?

The highest paid roles in social media often include Social Media Directors or Chief Marketing Officers, with salaries reaching six figures or more depending on experience, company size, and location. These positions typically require strong strategic skills, leadership, and expertise in digital marketing tools and analytics.
What job categories do people searching Director Web Strategy jobs in Highlands Ranch, CO look for? The top searched job categories for Director Web Strategy jobs in Highlands Ranch, CO are:
What cities near Highlands Ranch, CO are hiring for Director Web Strategy jobs? Cities near Highlands Ranch, CO with the most Director Web Strategy job openings:
Director Web Strategy jobs near you
Infographic showing various Director Web Strategy job openings in Highlands Ranch, CO as of July 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 82% In-person, 6% Hybrid, and 12% Remote job distribution, with an average salary of $131,866 per year, or $63.4 per hour.

Manager, Web & Conversion Optimization

WellBiz Brands, Inc.

Denver, CO • On-site

$75K - $85K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 5 days ago

Job description

The Manager, Web & Conversion Optimization is responsible for the digital experience that turns site visitors into booked guests and booked guests into members. This role sits at the intersection of customer strategy and digital execution — responsible for the booking funnel, landing page performance, A/B testing infrastructure, conversion rate optimization, and SEO across WellBiz Brands' portfolio. Working closely with brand directors, the CRM team, and agency partners, this person will use data and experimentation to continuously reduce drop-off, improve conversion, and support the broader lifecycle strategy.

WellBiz Brands Benefits:

  • Flexible time off and holiday schedule
  • Medical, dental, vision, and life insurance
  • Health Savings Account
  • Flexible Spending Account
  • 401K match
  • Monthly allowance for spend at WellBiz Brands, Inc. owned brands
  • Cell Phone reimbursement
  • Free Employee Assistance Plan

Compensation Range: $75,000.00 - $85,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.

Position Responsibilities:

Booking Funnel & Conversion Optimization

  • Manage and optimize the end-to-end booking funnel experience across WellBiz Brands digital properties — identify drop-off points and drive improvements in visit-to-book conversion rate.
  • Build, test, and optimize landing pages that support campaigns, promotions, and membership acquisition across brands.
  • Design and manage an ongoing A/B and multivariate testing program to continuously improve conversion performance.
  • Partner with brand directors and the CRM team to ensure digital touchpoints are aligned with lifecycle and retention
    strategy.

SEO & Site Experience

  • Develop and execute SEO strategy and execution across brand websites — including technical SEO, content optimization, and local search performance for franchise locations.
  • Collaborate with content and agency partners to ensure site experience supports organic discoverability and member growth goals.
  • Monitor site health, page performance, and UX signals to proactively identify and resolve experience gaps.

Analytics & Reporting

  • Track and report on key conversion metrics — visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance — on a regular cadence.
  • Partner with the Retention & Insights Analyst to ensure web performance data feeds into the broader customer metrics framework.
  • Use data to prioritize the testing roadmap and make the case for investment in site improvements.

Cross-Functional Partnership

  • Work closely with Tech, brand directors, and agency partners to execute site updates and campaign support pages efficiently.
  • Contribute to the broader customer strategy team's ways of working — bringing a digital and conversion lens to lifecycle planning and promotional strategy.

Other duties and projects as assigned by supervisor and department heads.

Essential Skills, Experience, and Qualifications:

Required

  • 4+ years of experience in digital marketing, conversion rate optimization, or web strategy — ideally in a multi-location, franchise, or subscription/membership business.
  • Proven track record of improving booking or e-commerce conversion through testing, UX improvements, and funnel optimization.
  • Hands-on experience with A/B testing tools (e.g. Optimizely, Google Optimize, VWO) and web analytics platforms (e.g. Google Analytics 4, Adobe Analytics).
  • Working knowledge of SEO best practices — technical, on-page, and local search.
  • Comfortable working in a fast-paced, cross-functional environment with multiple brand partners and agency relationships.
  • Strong communication skills — able to translate data and testing results into clear recommendations for non-technical stakeholders.
  • Experience with booking or reservation platforms a plus.

This position will remain open until filled.


WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar, Elements Massage, Amazing Lash Studio, Radiant WaxingTM, and Fitness Together. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visitWellBizBrands.com.

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