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Web Optimization Jobs (NOW HIRING)

Smith and Wesson

Web Content Specialist I

Maryville, TN · On-site

The Web Content Specialist is the creative and strategic owner of content on the company's websites ... You will own the site's content strategy, search visibility, and continuous optimization. This ...

Princess House

Web Designer

Mansfield, MA · On-site

$82K/yr

Candidate must possess strong knowledge and experience in graphics creation, manipulation, and web optimization. Candidate must possess a strong understanding of the creative and branding process ...

Princess House

Web Designer

Mansfield, MA · On-site

Candidate must possess strong knowledge and experience in graphics creation, manipulation, and web optimization. Candidate must possess a strong understanding of the creative and branding process ...

Extra Space

Director of SEO

Salt Lake City, UT

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Oversee Local SEO and Organic SEO, ensuring unified prioritization, strong communication, and seamless collaboration with Web Optimization, Social Media, Paid Search, Data-Science, and IT. * Develop ...

Extra Space Storage, Inc.

Director of SEO

Salt Lake City, UT · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Oversee Local SEO and Organic SEO, ensuring unified prioritization, strong communication, and seamless collaboration with Web Optimization, Social Media, Paid Search, Data-Science, and IT. * Develop ...

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How much do web optimization jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for web optimization in the United States is $45.12, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $54.57 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in web optimization?

To thrive in Web Optimization, you need a solid understanding of SEO, web analytics, user experience (UX), and A/B testing, often supported by a degree in marketing, computer science, or related fields. Familiarity with tools such as Google Analytics, SEMrush, Moz, heatmapping software, and certifications like Google Analytics Individual Qualification are highly beneficial. Strong analytical thinking, problem-solving, attention to detail, and effective communication stand out as valuable soft skills. These abilities are essential for enhancing website performance, driving traffic, and ensuring that online platforms align with business and user goals.

What is a web optimization?

A Web Optimization job focuses on improving website performance, user experience, and search engine visibility. Responsibilities typically include analyzing site speed, implementing SEO strategies, A/B testing, and enhancing conversion rates. Professionals in this role use data-driven insights to refine design, content, and technical aspects, ensuring optimal engagement and efficiency.

What does a web optimization professional do?

Web Optimization professionals commonly analyze website performance metrics, implement SEO strategies, run A/B or multivariate tests, and collaborate with designers and developers to enhance site speed and usability. Their daily tasks often include reviewing analytic data, identifying areas for improvement, and generating reports on campaign outcomes and site changes. You may also work closely with content creators to ensure on-page elements are optimized for search engines and users alike. The role requires both strategic planning and hands-on execution, making it dynamic and impactful for organizations looking to grow their digital presence.

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Web Optimization jobs near you
Infographic showing various Web Optimization job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 86% Full Time, 8% Part Time, and 5% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $93,848 per year, or $45.1 per hour.

Web Analytics & Personalization Developer

Colgate-Palmolive

Piscataway, NJ • On-site

Full-time

Re-posted 2 days ago

Colgate-Palmolive rating

6.4

Company rating: 6.4 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

Job description

Job Summary:
Colgate-Palmolive Company is a global consumer products company specializing in various care products. They are seeking a Web Analytics & Personalization Developer to support their first-party data strategy within the marketing department by generating, storing, reporting, and analyzing web traffic and user experiences to derive actionable insights.
Responsibilities:
• Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
• Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
• Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
• Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
• Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
• Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.
Qualifications:
Required:
• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
• Expert knowledge of Google Analytics and Google Tag Manager
• 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
• 3+ years of experience with web analytics process design, implementation and documentation management experience
Preferred:
• 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
• 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
• Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties.
• Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.
Company:
Make More Smiles. Founded in 1806, the company is headquartered in New York, USA, with a team of 10001+ employees. The company is currently Late Stage.

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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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