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Web Optimization Jobs in Denver, CO (NOW HIRING)

... O and digital marketing. Our current work load is already at its limit, so we need you to help us ... web development support system that most businesses only dream about Build a loyal team of ...

... O and digital marketing. Our current work load is already at its limit, so we need you to help us ... Provide a digital marketing/web development support system that most businesses only dream about

Prin Web Specialist

Lafayette, CO · On-site

$97K - $98K/yr

Prin Web Specialist Client: Medical Device Manufacturing Company Location: Lafayette, CO 80026 ... The role focuses on developing and optimizing evidence-based website content using SEO, GEO, and ...

Prin Web Specialist

Lafayette, CO

$97K - $98K/yr

Prin Web Specialist Client: Medical Device Manufacturing Company Location: Lafayette, CO 80026 ... The role focuses on developing and optimizing evidence-based website content using SEO, GEO, and ...

Prin Web Specialist

Lafayette, CO · On-site

$97K - $98K/yr

Prin Web Specialist Client: Medical Device Manufacturing Company Location: Lafayette, CO 80026 ... The role focuses on developing and optimizing evidence-based website content using SEO, GEO, and ...

Experience optimizing Core Web Vitals and frontend performance * Familiarity with SEO and marketing ... site development * Experience writing automated frontend or backend tests * Interest in gaming and ...

Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering ...

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Web Optimization information

See Denver, CO salary details

$17

$46

$74

How much do web optimization jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for web optimization in Denver, CO is $46.44, according to ZipRecruiter salary data. Most workers in this role earn between $35.62 and $56.15 per hour, depending on experience, location, and employer.

What is a web optimization?

A Web Optimization job focuses on improving website performance, user experience, and search engine visibility. Responsibilities typically include analyzing site speed, implementing SEO strategies, A/B testing, and enhancing conversion rates. Professionals in this role use data-driven insights to refine design, content, and technical aspects, ensuring optimal engagement and efficiency.

What does a web optimization professional do?

Web Optimization professionals commonly analyze website performance metrics, implement SEO strategies, run A/B or multivariate tests, and collaborate with designers and developers to enhance site speed and usability. Their daily tasks often include reviewing analytic data, identifying areas for improvement, and generating reports on campaign outcomes and site changes. You may also work closely with content creators to ensure on-page elements are optimized for search engines and users alike. The role requires both strategic planning and hands-on execution, making it dynamic and impactful for organizations looking to grow their digital presence.

What are the key skills and qualifications needed to thrive in web optimization?

To thrive in Web Optimization, you need a solid understanding of SEO, web analytics, user experience (UX), and A/B testing, often supported by a degree in marketing, computer science, or related fields. Familiarity with tools such as Google Analytics, SEMrush, Moz, heatmapping software, and certifications like Google Analytics Individual Qualification are highly beneficial. Strong analytical thinking, problem-solving, attention to detail, and effective communication stand out as valuable soft skills. These abilities are essential for enhancing website performance, driving traffic, and ensuring that online platforms align with business and user goals.

What are popular job titles related to Web Optimization jobs in Denver, CO?

For Web Optimization jobs in Denver, CO, the most frequently searched job titles are:

What job categories do people searching Web Optimization jobs in Denver, CO look for?

The top searched job categories for Web Optimization jobs in Denver, CO are:

Infographic showing various Web Optimization job openings in Denver, CO as of August 2026, with employment types broken down into 85% Full Time, and 15% Part Time. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $96,595 per year, or $46.4 per hour.

Manager, Web & Conversion Optimization

Denver, CO • On-site, Remote

WellBiz Brands, Inc.
51 - 200 employees

$75K - $85K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 27 days ago


Job description

Overview
The Manager, Web & Conversion Optimization is responsible for the digital experience that turns site visitors into booked guests and booked guests into members. This role sits at the intersection of customer strategy and digital execution - responsible for the booking funnel, landing page performance, A/B testing infrastructure, conversion rate optimization, and SEO across WellBiz Brands' portfolio. Working closely with brand directors, the CRM team, and agency partners, this person will use data and experimentation to continuously reduce drop-off, improve conversion, and support the broader lifecycle strategy.
WellBiz Brands Benefits:
  • Flexible time off and holiday schedule
  • Medical, dental, vision, and life insurance
  • Health Savings Account
  • Flexible Spending Account
  • 401K match
  • Monthly allowance for spend at WellBiz Brands, Inc. owned brands
  • Cell Phone reimbursement
  • Free Employee Assistance Plan

Compensation Range: $75,000.00 - $85,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.
Position Responsibilities:
Booking Funnel & Conversion Optimization
  • Manage and optimize the end-to-end booking funnel experience across WellBiz Brands digital properties - identify drop-off points and drive improvements in visit-to-book conversion rate.
  • Build, test, and optimize landing pages that support campaigns, promotions, and membership acquisition across brands.
  • Design and manage an ongoing A/B and multivariate testing program to continuously improve conversion performance.
  • Partner with brand directors and the CRM team to ensure digital touchpoints are aligned with lifecycle and retention
    strategy.

SEO & Site Experience
  • Develop and execute SEO strategy and execution across brand websites - including technical SEO, content optimization, and local search performance for franchise locations.
  • Collaborate with content and agency partners to ensure site experience supports organic discoverability and member growth goals.
  • Monitor site health, page performance, and UX signals to proactively identify and resolve experience gaps.

Analytics & Reporting
  • Track and report on key conversion metrics - visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance - on a regular cadence.
  • Partner with the Retention & Insights Analyst to ensure web performance data feeds into the broader customer metrics framework.
  • Use data to prioritize the testing roadmap and make the case for investment in site improvements.

Cross-Functional Partnership
  • Work closely with Tech, brand directors, and agency partners to execute site updates and campaign support pages efficiently.
  • Contribute to the broader customer strategy team's ways of working - bringing a digital and conversion lens to lifecycle planning and promotional strategy.

Other duties and projects as assigned by supervisor and department heads.
Essential Skills, Experience, and Qualifications:
Required
  • 4+ years of experience in digital marketing, conversion rate optimization, or web strategy - ideally in a multi-location, franchise, or subscription/membership business.
  • Proven track record of improving booking or e-commerce conversion through testing, UX improvements, and funnel optimization.
  • Hands-on experience with A/B testing tools (e.g. Optimizely, Google Optimize, VWO) and web analytics platforms (e.g. Google Analytics 4, Adobe Analytics).
  • Working knowledge of SEO best practices - technical, on-page, and local search.
  • Comfortable working in a fast-paced, cross-functional environment with multiple brand partners and agency relationships.
  • Strong communication skills - able to translate data and testing results into clear recommendations for non-technical stakeholders.
  • Experience with booking or reservation platforms a plus.

This position will remain open until filled.
Legal Disclaimer
WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant WaxingTM, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.