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Web Optimization Jobs in Dallas, TX (NOW HIRING)

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

The web analyst will be able to combine web analytics, reporting, and business insights to discover consumer experience drivers and strategic optimization efforts. You will assist the Vice President ...

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

The web analyst will be able to combine web analytics, reporting, and business insights to discover consumer experience drivers and strategic optimization efforts. You will assist the Vice President ...

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Including but not limited to web traffic, SEO, user behavior, email marketing statistics, and social media trends. Performs digital portfolio analysis of external non-profit organizations as needed.

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Including but not limited to web traffic, SEO, user behavior, email marketing statistics, and social media trends. Performs digital portfolio analysis of external non-profit organizations as needed.

The Web Content Manager leads a high-performing team and personally drives the planning, optimization, and day-to-day execution of content across GuideStone's public-facing digital properties. This ...

Reporting to the Director of Website Strategy , the Senior Front-End Web Developer will be responsible for building, maintaining, and optimizing modern web experiences across our digital ecosystem.

Web Designer

Irving, TX · Hybrid

$65K - $80K/yr

Serve as the cross-functional design voice in conversations with SEO, PPC, and Analytics teams Qualifications * 3+ years of experience in web design, with a strong portfolio demonstrating UX, visual ...

Web Designer

Irving, TX · On-site

$65K/yr

Serve as the cross-functional design voice in conversations with SEO, PPC, and Analytics teams Qualifications * 3+ years of experience in web design, with a strong portfolio demonstrating UX, visual ...

Job Title: Senior Web Engineer Location: Plano, TX(onsite) Job Type: Full time * Have strong ... Experience in Search Engine Optimization and writing Search Engine Optimized code. * Delivering a ...

Job Title: Senior Web Engineer Location: Plano, TX (onsite) Job Type: Full time * Have strong ... Experience in Search Engine Optimization and writing Search Engine Optimized code. * Delivering a ...

Web Designer

Irving, TX · Hybrid

$65K - $80K/yr

Serve as the cross-functional design voice in conversations with SEO, PPC, and Analytics teams Qualifications * 3+ years of experience in web design, with a strong portfolio demonstrating UX, visual ...

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Web Optimization information

See Dallas, TX salary details

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How much do web optimization jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for web optimization in Dallas, TX is $44.63, according to ZipRecruiter salary data. Most workers in this role earn between $34.23 and $53.99 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in web optimization?

To thrive in Web Optimization, you need a solid understanding of SEO, web analytics, user experience (UX), and A/B testing, often supported by a degree in marketing, computer science, or related fields. Familiarity with tools such as Google Analytics, SEMrush, Moz, heatmapping software, and certifications like Google Analytics Individual Qualification are highly beneficial. Strong analytical thinking, problem-solving, attention to detail, and effective communication stand out as valuable soft skills. These abilities are essential for enhancing website performance, driving traffic, and ensuring that online platforms align with business and user goals.

What is a web optimization?

A Web Optimization job focuses on improving website performance, user experience, and search engine visibility. Responsibilities typically include analyzing site speed, implementing SEO strategies, A/B testing, and enhancing conversion rates. Professionals in this role use data-driven insights to refine design, content, and technical aspects, ensuring optimal engagement and efficiency.

What does a web optimization professional do?

Web Optimization professionals commonly analyze website performance metrics, implement SEO strategies, run A/B or multivariate tests, and collaborate with designers and developers to enhance site speed and usability. Their daily tasks often include reviewing analytic data, identifying areas for improvement, and generating reports on campaign outcomes and site changes. You may also work closely with content creators to ensure on-page elements are optimized for search engines and users alike. The role requires both strategic planning and hands-on execution, making it dynamic and impactful for organizations looking to grow their digital presence.

What are the most commonly searched types of Web Optimization jobs in Dallas, TX? The most popular types of Web Optimization jobs in Dallas, TX are:
What job categories do people searching Web Optimization jobs in Dallas, TX look for? The top searched job categories for Web Optimization jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Web Optimization jobs? Cities near Dallas, TX with the most Web Optimization job openings:
Infographic showing various Web Optimization job openings in Dallas, TX as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $92,837 per year, or $44.6 per hour.

AI Visibility & Search Strategy Specialist | GEO/SEO

Texas Instruments

Dallas, TX • On-site

Full-time

Re-posted 6 days ago


Texas Instruments rating

8.1

Company rating: 8.1 out of 10

Based on 86 frontline employees who took The Breakroom Quiz

49th of 156 rated electronics manufacturers


Job description


Change the world. Love your job.
Texas Instruments is seeking a AI Visibility & Search Strategy Specialist. In this role, you will contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This isn't just about keywords; it's about Generative Experience Optimization (GEO) and high-level content strategy. You will use advanced visibility tools to track scores and insights across a strategic list of prompts, translating those scores into actionable recommendations for the business. You will monitor and analyze our Web and AI visibility performance, own specific projects and interact with various stakeholders to drive execution and improve visibility.
Key Responsibilities
  • Strategy & Execution: Refine strategy, and pivot tactically, to improve SEO and LLM visibility performance based on real-time learnings. This landscape is moving quick, and you must stay ahead of the change and adjust plans accordingly.
  • Defining the Unknown: Traditional metrics no longer tell the whole story. You will help identify new metrics that define success, as well as the methodologies and dashboards required to tell the story.
  • Cross-Functional Collaboration: We depend on many teams for execution. You will act as the bridge, communicating risks and opportunities, championing priorities and resources, and creating collaborative touchpoints with cross-functional teams such as content, IT, and User Experience Team.
  • Fail Fast & Learn: Propose bold, new ideas and testing protocols. We value "positive failure", learning quickly from what doesn't work and doubling down on what does.
  • Data Storytelling: Analyze visibility scores and insights, ensuring the data speaks to stakeholders through clear, high-impact presentations and recommendations.

The ideal candidate would be:
  • Nimble and proactive: You have a "startup" mindset within a large organization. You aren't waiting for a manual; you are writing it
  • Curious: You go beyond learning the latest vocabulary, digging into the nuances of LLMs, and where they are going next. You have a natural curiosity about the evolution of how customers search for and find answers.
  • Data-Driven: You are comfortable with ambiguity but obsessed with data. You can find the signal in the noise of visibility scores.
  • Proactive Communicator: You can influence teams you don't manage and present complex concepts to diverse audiences and stakeholders.
  • AI/ LLM Industry thinker: you have a natural curiosity about the evolution of LLM and stay in sync with the search industry evolution.
  • Collaborative: It takes a lot of teams to manage a site as large as TI.com. You can work with multiple teams, address their unique concerns, and juggle multiple priorities
  • Results-focused: Ability to take initiative and ramp quickly on new systems and processes to deliver results. You challenge the status quo; this is a new discipline and requires new solutions.
  • Can wear many hats: You are able to manage a project, influence without authority, develop strategies, propose and execute tactics, and find a story in the data
  • Experience supporting and optimizing a website with a large product catalog
  • Strategic Mindset: Experience in GEO and deep curiosity to lead in this specific space.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.
This role is onsite in Dallas, Texas. No hybrid or remote.
Qualifications
Minimum requirements:
  • Bachelor's degree
  • 1 year of experience in SEO including a foundational understanding of SEO best practices and applying them as a strategy
  • 1 year of demonstrated GEO/AEO experience and concrete successful actions taken to improve findability from the LLM.
  • Practical knowledge of evolving GEO strategies and AI search trends
  • Experience with LLM architectures, Search Engine algorithms, and web optimization strategies.
  • Since LLMs rely on structured data, someone who understands how to make a website "readable" for a bot (experience using JSON-LD markdown or Schema.org) would be a plus. Basic proficiency in HTML, JavaScript, and CSS
  • Data Analytics and Visualization skills with a proven track record of translating complex data and unstructured problems into results-oriented insights.

About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
About the Team
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

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About Texas Instruments

Sourced by ZipRecruiter

As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.

Industry

Semiconductor and electronic component manufacturing

Company size

10,000+ Employees

Headquarters location

Dallas, TX, US

Year founded

1930