Freelance Web Optimization Jobs (NOW HIRING)

POSITION SUMMARY:                            

Assist Web & Digital Marketing Manager in determining and developing look and feel for Princess House website and e-mail content across multiple platforms (Desktop, Tablet, Mobile). This position is primarily web design projects (80%) with a small amount of production and maintenance (20%).

ESSENTIAL FUNCTIONS:

The incumbent may be required to perform all or a combination of the following essential functions as determined by business necessity:

• Maintain, edit, optimize, and enhance existing eCommerce website and Consultant's Corner password-protected websites using the Sitefinity Content Management Tool while meeting strict deadlines. Web content includes but not limited to, product features and benefits pages, promotional content, testimonials, training content, and news. Recommend and implement user interface improvements that enhance usability, accessibility, and overall user experience.
• Collaborate with web designers and business stakeholders to create and refine user interface designs, wireframes, and prototypes using Figma. Translate approved mobile-first designs into responsive HTML using the Bootstrap CSS framework.
• Create user interface concepts, wireframes, mockups, and reusable design components using Figma to support new digital initiatives and enhancements to existing web applications.
• Collaborate with the Digital Marketing Manager, freelance web designers, junior web designers, Graphic Designers, Design Manager, Communications Director, and other business stakeholders to plan, review, and refine user interface designs while ensuring websites are mobile-first, user-friendly, accessible, and consistent with Princess House brand guidelines.
• Collaborate with the Information Services team of back-end developers by providing responsive user interface development, troubleshooting, and Figma design specifications to ensure accurate implementation of approved user interface designs.
• Regularly review the eCommerce website and Consultant's Corner for outdated or incorrect material, identify opportunities to improve usability, navigation, accessibility, and overall user experience, and recommend enhancements as needed
• Attend Creative Services and Marketing meetings and interact with other personnel and departments as needed to achieve project completion successfully.
• Stay current with emerging web technologies, user experience (UX) best practices, accessibility standards, and modern design tools such as Figma. Partner with Digital Marketing and Information Services teams to continuously improve digital experiences, design consistency, and website performance.
• On-Call Rotation for web messaging for consultants

NON-ESSENTIAL FUNCTIONS:

In addition to the essential functions listed above, the incumbent may be required to perform other non-essential functions.  Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

 LEVEL OF SUPERVISION RECEIVED:

Performs duties under direction where definite objectives are established; plans, manages and is fully accountable for significant portion of own work, referring only unusual cases to supervisor or others.

EDUCATION, TRAINING and/or EXPERIENCE:

Bachelor of Science/Arts degree, plus a minimum of 5+ years’ website design experience, and fluency in responsive HTML/CSS is a must. Candidate must possess strong knowledge and experience in graphics creation, manipulation, and web optimization.  Candidate must possess a strong understanding of the creative and branding process, including successfully hearing and applying feedback to projects. Candidate must possess a strong understanding of responsive web design, user experience (UX) principles, user interface (UI) design, accessibility standards (WCAG), and mobile-first design methodologies. Experience creating wireframes, interactive prototypes, and reusable design components in Figma is strongly preferred.

TECHNICAL SKILLS, CERTIFICATES, and/or LICENSES:

Minimum 5+ years’ front-end experience coding responsive HTML and CSS (using Boostrap CSS framework). Hands-on experience with browser testing and debugging. Ability to create/optimize images and video for web. Proficient using Adobe Photoshop, Illustrator, InDesign, Dreamweaver, and Adobe Acrobat is required. Familiarity with Content Management systems, such as Sitefinity, Drupal or WordPress is a plus. Experience working with email platforms such as Mailchimp or Constant Contact is also a plus.

REASONING ABILITY:

The ability to identify and define problems, collect data, establish facts, draw conclusions is required.  Ability and willingness to learn and understand the direct sales business specific to Princess House, and the role the home office plays in supporting our sales field.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret general business information is required.  The ability to effectively present information and respond to questions from managers, developers, graphic designers, and writers is required.  Bi-lingual (English/Spanish) is preferred but not required.

ENVIRONMENTAL FACTORS and/or PHYSICAL DEMANDS:

The incumbent will use a computer monitor, keyboard and mouse frequently.   Remote/Hybrid position with travel to home office based on business need.  At home setting is required to ensure comfort and privacy for sensitive information.

SUPERVISORY RESPONSIBILITY (If applicable):

This position has no supervisory responsibilities.