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Freelance Web Optimization Jobs (NOW HIRING)

Optimum

News 12 Content Producer - Freelance

Bethpage, NY · On-site

$52K - $86K/yr

Job Summary The Freelance Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12's online presence. They ...

Nuphoriq

Director of Web Strategy & Design

Chicago, IL · On-site

You'll lead our web team and freelancers through the website process. * Innovation. You'll improve our design, tools, systems, and process as web, SEO, AI, and development evolve. * Growth . You'll ...

MGMA-ACMPE

Product Owner, Web Experience

Englewood, CO · On-site

$105K - $120K/yr

Lead design, content, and SEO to create a strong product - shaping information architecture and ... Direct delivery through external agencies, freelancers, and technology vendors, holding them ...

MGMA-ACMPE

Product Owner, Web Experience

Englewood, CO · On-site

$105K - $120K/yr

Lead design, content, and SEO to create a strong product -- shaping information architecture and ... Direct delivery through external agencies, freelancers, and technology vendors, holding them ...

Hovercraft

Creative Technologist (Freelance)

Proficiency in JavaScript/TypeScript and modern web development (React or similar frameworks ... Media file conversion, optimization, and delivery experience - you understand the formats and ...

Pipl

Senior Content Manager

... web and campaign content * Align content themes with brand positioning, SEO goals, and campaign ... Manage freelance writers as needed to complete campaign content needs Content Operations * Manage ...

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How much do freelance web optimization jobs pay per hour?

As of Jul 21, 2026, the average hourly pay for freelance web optimization in the United States is $34.86, according to ZipRecruiter salary data. Most workers in this role earn between $28.85 and $40.87 per hour, depending on experience, location, and employer.

What are some common challenges faced by Freelance Web Optimization specialists when working with diverse clients?

Freelance Web Optimization specialists often encounter challenges such as aligning client expectations with realistic outcomes, especially when clients are unfamiliar with SEO or web performance concepts. Additionally, each client may use different website platforms and tools, requiring adaptability and continuous learning. Effective communication is crucial to clearly explain optimization strategies and progress, particularly when collaborating remotely. Managing multiple projects and deadlines simultaneously also requires strong organizational skills to deliver consistent, high-quality results.

What are the key skills and qualifications needed to thrive as a Freelance Web Optimization Specialist, and why are they important?

To thrive as a Freelance Web Optimization Specialist, you need expertise in web analytics, SEO, A/B testing, and front-end development, often supported by experience with digital marketing or computer science. Familiarity with tools like Google Analytics, SEMrush, and content management systems, as well as certifications in Google Analytics or SEO, are typically required. Strong problem-solving, communication, and project management skills help you stand out when collaborating with clients or adapting to varying project needs. These skills are essential to effectively improve website performance, drive traffic, and deliver measurable results for diverse clients.

What is freelance web optimization?

Freelance web optimization refers to the work of independent professionals who improve websites to enhance their performance, speed, and visibility in search engines. These freelancers analyze website elements like loading times, mobile responsiveness, and SEO to ensure the site meets best practices and delivers a better user experience. They often work on a project or contract basis for various clients, rather than being employed by a single company. Their goal is to help businesses attract more visitors and achieve higher conversion rates by making technical and content-based improvements.

What is the difference between Freelance Web Optimization vs Freelance SEO Specialist?

AspectFreelance Web OptimizationFreelance SEO Specialist
CredentialsKnowledge of web analytics, HTML, CSS, and user experienceSEO certifications, keyword research, and content optimization skills
Work EnvironmentIndependent, remote, project-basedIndependent, remote, project-based
Industry UsageWeb development, digital marketing, e-commerceDigital marketing, online visibility, content marketing
Search & Comparison IntentFocuses on overall website performance and usabilityFocuses on search engine rankings and organic traffic

While both roles operate independently and often remotely, Freelance Web Optimization emphasizes improving website performance, usability, and technical aspects. In contrast, Freelance SEO Specialist concentrates on enhancing search engine rankings and organic traffic through targeted SEO strategies. Understanding these differences helps clients choose the right freelancer for their specific needs.

More about Freelance Web Optimization jobs
What cities are hiring for Freelance Web Optimization jobs? Cities with the most Freelance Web Optimization job openings:
What are the most commonly searched types of Web Optimization jobs? The most popular types of Web Optimization jobs are:
What states have the most Freelance Web Optimization jobs? States with the most job openings for Freelance Web Optimization jobs include:
What job categories do people searching Freelance Web Optimization jobs look for? The top searched job categories for Freelance Web Optimization jobs are:
Freelance Web Optimization jobs near you
Infographic showing various Freelance Web Optimization job openings in the United States as of July 2026, with employment types broken down into 26% Full Time, 47% Part Time, 1% Temporary, 24% Contract, and 2% Nights. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $72,500 per year, or $34.9 per hour.
News 12 Content Producer - Freelance

News 12 Content Producer - Freelance

Optimum

Bethpage, NY • On-site

$52K - $86K/yr

Full-time

Posted 22 hours ago

Optimum rating

7.5

Company rating: 7.5 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

36th of 82 rated telecommunications companies

Job description

News 12 is our award-winning, hyper local news station covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.
If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.
Job Summary
The Freelance Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12's online presence. They will collaborate with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization's voice and standards. This role requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The Freelance Content Producer will work in a fast-paced environment and engrain themselves in digital news production for all seven regions.
Responsibilities
  • Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
  • Optimize content for SEO and audience engagement across digital platforms.
  • Collaborate with reporters, editors, and other teams to enhance online storytelling.
  • Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
  • Edit and produce videos to accompany digital stories and social media content.
  • Send push alerts and update websites and social platforms during breaking and developing news.
  • Monitor digital performance metrics and adjust strategies to improve reach and engagement.
  • Stay current with emerging digital trends, tools, and best practices.
  • Ensure all content meets journalistic ethics and organizational standards.
  • Support live coverage, streaming events, and interactive multimedia experiences.
  • Engage with audiences through social media and community-building efforts.

#LI-GW1
Qualifications
  • Bachelor's degree in marketing, communications, media, journalism, or a related field
  • 7+ years of experience building and executing digital strategies in news or media
  • 4+ years of experience in a fast-paced, complex organization
  • Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)
  • Proven experience writing headlines, longform articles, and social media copy
  • Excellent verbal communication skills
  • Strong analytical skills with the ability to interpret and communicate performance data
  • Proficiency with digital management tools and analytics platforms
  • Highly organized with strong multitasking and prioritization abilities
  • Ability to work independently and collaboratively within a large, multifaceted team
  • Results-oriented and team-focused working style
  • Willingness and ability to travel between newsrooms weekly

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $52,547.00 - $86,327.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.

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