Freelance Web Optimization Jobs in Arizona (NOW HIRING)

Carenetic is seeking an experienced Website Architect to own the creative execution of client website engagements from initial strategy through finalized design and front-end development.

This is a hands-on production role for someone who combines exceptional visual design skills, strong content and website strategy, technical fluency, and confident client communication. You'll lead the creative process-understanding the client's business and audience, developing the content strategy and site architecture, creating wireframes and visual designs, and producing the front-end experience before handing the project to development for final implementation.

AI is central to how Carenetic works. The right person knows how to use AI-powered design, content, and development tools to work faster without sacrificing creativity, judgment, or craftsmanship.

Carenetic works primarily with healthcare practices, so experience designing consumer-facing healthcare websites is an important part of the role.

Website Strategy & Content

• Lead client discovery and strategy sessions to understand target audiences, brands, differentiators, service lines, and business objectives
• Develop content strategies that guide the structure, messaging, and design of each website
• Incorporate SEO and LLM/answer-engine optimization into content planning
• Assess existing websites, map content migrations, and identify content gaps
• Guide clients confidently through strategic and creative decisions

Information Architecture & Wireframing

• Create comprehensive sitemaps, page hierarchies, URL structures, and navigation
• Develop wireframes for key page types
• Translate content strategy into intuitive website architecture
• Anticipate functional requirements such as forms, scheduling integrations, provider directories, and multi-location functionality

Visual Design

• Design distinctive, polished websites that feel custom to each client
• Own visual direction across typography, spacing, hierarchy, imagery, interaction, and overall user experience
• Use AI-powered design tools to accelerate production while maintaining a high creative standard
• Iterate beyond initial AI-generated concepts to produce thoughtful, original work
• Incorporate approved content and client feedback into finalized designs
• Carry designs through client approval

Front-End & Development Handoff

• Produce front-end builds using AI-assisted development tools
• Apply working knowledge of HTML, CSS, and JavaScript to understand how designs will function in production
• Clearly communicate functionality and technical requirements to developers
• Collaborate with developers throughout implementation
• Review completed development against approved designs and expected functionality
• Partner with specialized developers or contractors when projects require deeper technical expertise

Client Communication & Project Ownership

• Present creative work confidently and explain the strategy behind design decisions
• Navigate client feedback while distinguishing subjective preferences from issues that genuinely improve the end product
• Communicate clearly and professionally through meetings and written correspondence
• Maintain accurate project status and documentation
• Manage multiple website engagements simultaneously while maintaining quality and deadlines

• 5+ years of experience in web design, interactive design, digital agency work, or a comparable creative production role
• An exceptional web design portfolio demonstrating distinctive, polished, modern work
• Meaningful experience designing websites for consumer-facing healthcare organizations, such as dental, physical therapy, vision, family medicine, specialty practices, or multi-provider healthcare groups
• Strong understanding of how healthcare practices market themselves and convert prospective patients
• Demonstrated experience using AI-first design and development tools as part of everyday production
• Strong website and content strategy skills
• Understanding of SEO and emerging LLM/answer-engine optimization practices
• Experience developing professional sitemaps and wireframes
• Working knowledge of HTML, CSS, and JavaScript
• Ability to understand website functionality and communicate effectively with developers
• Strong client presentation and consultative communication skills
• Excellent written communication
• Highly organized and comfortable managing several projects simultaneously
• Strong attention to detail and a genuine pride in the quality of your work

Nice to Have

• Agency experience working with healthcare clients
• Experience working directly inside a healthcare organization or multi-provider practice
• Front-end development or engineering experience
• Experience with multi-location or multi-brand healthcare organizations
• Experience producing content for regulated or compliance-sensitive industries
• Experience managing freelance designers, developers, writers, SEO specialists, or other creative resources

What Success Looks Like

You consistently take website engagements from strategy through approved creative work while maintaining a high standard of craftsmanship. Clients trust your recommendations, developers receive clear and thoughtful handoffs, projects continue moving forward, and the finished websites are work you're proud to put in your portfolio.

Success is measured primarily by the volume and value of completed website work as well as client satisfaction.

About Carenetic

Carenetic exists to connect patients to care. We help healthcare practices grow by creating digital experiences that make it easier for patients to understand their options, find the right provider, and take the next step toward care.

Our team values people who:

• Think - Be curious, knowledgeable, thoughtful, and articulate.
• Move - Take action, stay focused, continuously improve, and get things done.
• Own - Be dependable, accountable, humble, and responsible for results.
• Engage - Collaborate, communicate openly, and contribute to the success of the team.

We also expect team members to actively embrace AI and automation as part of how they work. Using these tools to improve productivity, creativity, and quality is a core expectation of this position.

Benefits

• Health insurance
• Disability and life insurance
• 401(k) with 4% company match
• Open vacation policy
• Hardware budget
• Professional coaching
• Quarterly performance reviews

Salary: Based on experience
Employment Type: Full-time