Freelance Web Optimization Jobs in Colorado (NOW HIRING)

Description

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we're here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for a Product Owner, Web Experience to join our Denver/hybrid team. 

The Product Owner, Web is accountable for delivering MGMA's entire web platform - the public marketing site, all member and customer portals, and the integrations that connect them - a mission-critical channel for member acquisition, engagement, and revenue. Working from the priorities set by the Project Manager, this role owns the product backlog end to end, turns priorities into high-quality, released features, and drives complex, multi-workstream delivery through MGMA's Product Development Life Cycle (PDLC) from idea to launch.

Operating across business, design, engineering, and external vendor teams, the Product Owner leads day-to-day delivery - translating priorities into clear, buildable work, making the execution decisions that keep multiple workstreams moving, and remaining accountable for on-time, high-quality outcomes the organization relies on.

Essential Functions:

Product Delivery & Backlog Ownership

• Own end-to-end delivery of MGMA's full web portfolio - the marketing site, all member and customer portals, and every system integration - accountable for the backlog, delivery quality, and the business outcomes these assets drive.
• Define the target experience across all web touchpoints - landing pages, navigation, forms, and content modules - and hold delivery accountable to a consistent, high-quality standard.
• Partner with business and marketing leadership to translate brand, growth, and content goals into well-defined, user-first product work.
• Act as the voice of the product - maintain customer and stakeholder feedback loops and represent product needs in cross-functional decisions.

Discovery, Definition & Design Partnership

• Fully manage the execution of the problems worth solving - partnering with CX, research, and data to turn them into solutions and drive them through to delivery.
• Champion experimentation - A/B testing, personalization, and conversion optimization - owning the hypotheses and success criteria behind each test.
• Champion a simple, intuitive user experience - advocating for clarity, ease of use, and accessible design across the web.
• Lead design, content, and SEO to create a strong product - shaping information architecture and messaging, then writing the user stories and acceptance criteria that turn them into buildable work.

Delivery & Development (PDLC Execution)

• Maintain a healthy, well-groomed backlog and translate the Project Manager's priorities into clear user stories with acceptance criteria across each PDLC phase.
• Partner with engineering and external dev teams to scope and refine work for delivery, serving as the team's single source of truth for what "done" looks like.
• Own backlog acceptance - review completed work against acceptance criteria, coordinate UAT, and decide what is release-ready.
• Partner closely with the Scrum Master as a key stakeholder - the Product Owner does not own the Scrum Master role, but works with them to keep delivery running smoothly and ensure work is completed properly.

Portals & Integrations Product Ownership

• Own delivery of all portals (member, customer, and any future portals), building features against user journeys and broader web experience standards.
• Own delivery of web integrations - partner with engineering to ensure all sites and portals connect cleanly with backend and third-party systems (e.g., AMS, CRM, marketing automation, analytics, payment).

Cross-Functional & Vendor Collaboration

• Lead a cross-functional delivery team - managing one direct report and directing a shared pod of specialists (e.g., Web Designer, Web Producer, SEO Specialist) - to deliver against the backlog and clear priorities.
• Direct delivery through external agencies, freelancers, and technology vendors, holding them accountable to product requirements, quality, and brand standards.
• Own intake of content updates and landing-page requests, and gather stakeholder input to feed the backlog.

Measurement, Validation & Continuous Improvement

• Define success metrics up front and validate shipped work against them post-launch (e.g., engagement, form completion, conversion), feeding learnings back into the backlog.
• Work closely with our analytics resources to identify pain points, user behavior patterns, and opportunities for optimization.
• Report on delivery progress, product performance, and business impact to senior product and business leadership.
• Track web performance: site speed, all core web vitals, including engagement and drive improvements into the project workstream.  

Supervisory duties:

Direct supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; coaching, mentoring, and providing guidance; planning, assigning, and directing work; setting goals, appraising performance, and recognizing achievements; addressing performance or behavioral issues; and resolving employee concerns. 

Requirements

 Knowledge, skills, and abilities (required unless otherwise noted):

• Deep Agile/Scrum and Product Development Life Cycle (PDLC) background - fluent across discovery, definition, delivery, and post-launch phases, with hands-on experience leading backlog grooming, sprint planning, and release cycles.
• Strong software development background - partners credibly with engineers on architecture, APIs, integrations, technical tradeoffs, and estimation, and translates business needs into clear technical requirements.
• Strong product-ownership fundamentals - backlog management, writing user stories and acceptance criteria, and translating priorities into delivery.
• Working fluency with modern web platforms (headless/hybrid CMS, front-end concepts) sufficient to scope and sequence work with engineering.
• Proven track record of delivering measurable product outcomes through data-driven prioritization and experimentation.
• Familiarity with backlog/Agile tools (e.g., Jira, Azure DevOps) and analytics (e.g., GA4); comfort reading Figma and CMS workflows.
• Exceptional communication and presentation skills - clearly presents product priorities and the roadmap to stakeholders across the business.
• Experience managing vendors, agencies, or freelance teams in a fast-paced environment.
• Passionate about building accessible, high-performing, and user-friendly digital experiences.

Experience: 

• Three (3) or more years of experience in a product owner, product manager, or equivalent role delivering digital products, including leading complex, cross-functional initiatives and owning delivery of organization-wide or enterprise digital platforms end to end.
• Two (2) or more years operating within a defined PDLC and Agile/Scrum delivery environment, partnering directly with software engineering teams.
• Hands-on experience collaborating with developers on web platforms and system integrations (e.g., CMS, APIs, AMS/CRM) preferred.
• Healthcare or Association experience is preferred.

Education:

• Bachelor's degree in business, product management, marketing, technology, or a related field preferred..  

An equivalent combination of education and experience may be substituted on a year for year basis.

Additional Requirements, Licences, or Certifications:

• Must have reliable transportation.
• Must have a valid driver's license.

Working environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is generally performed in an indoor, professional office environment.
• Will need to attend conferences and MGMA events in various locations around the United States on a regular basis.
• This role routinely uses standard office equipment such as computers, phones, photocopiers, fax machines, and scanners.
• Regular, predictable attendance is required.

Physical Activities:

The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:

• Ability to read, write, edit
• Ability to converse, discuss, convey
• Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research.

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:

• Ability to perceive, identify, recognize
• Ability to detect, determine, discern, judge
• Ability to assess, estimate, compare

This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. 

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:

• Ability to operate PC/keyboard and other office productivity equipment
• Ability to position self to traverse/navigate around typical office setting
• Ability pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.

Why Work for Us:

MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability. We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities. We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience.

We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications, abilities, experience, and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status, or any other basis protected by applicable law.

MGMA does not engage in immigration sponsorship or relocation assistance.

The application deadline is August 6, 2026. This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is  $105,000-$120,000, depending on the skills, education, and experience of the candidate.

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