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Freelance Web Optimization Jobs in Paramus, NJ (NOW HIRING)

Optimum

News 12 Content Producer - Freelance

Bronx, NY · On-site

$52K - $86K/yr

Job Summary The Freelance Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12's online presence. They ...

VML

Senior Project Manager - Freelance

New York, NY

.VML is Seeking a Senior Project Manager - Freelance What you'll do: * Lead and manage campaign ... : Demonstrate expertise in web design principles, development processes, content strategy best ...

Optimum

News 12 Content Producer - Freelance

Bronx, NY · On-site

$52K - $86K/yr

Job Summary The Freelance Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12's online presence. They ...

VML

Senior Project Manager - Freelance

New York, NY · On-site

VML is Seeking a Senior Project Manager - Freelance What you'll do: * Lead and manage campaign ... : Demonstrate expertise in web design principles, development processes, content strategy best ...

VML

Program Manager - Freelance

New York, NY

Freelance Program Manager - Pharma Division: Health Location: NYC - Hybrid Who we are looking for ... Good understanding of emerging web standards, user-centered design, optimization and search ...

VML

Program Manager - Freelance

New York, NY · On-site

Freelance Program Manager - Pharma Division: Health Location: NYC - Hybrid Who we are looking for ... Good understanding of emerging web standards, user-centered design, optimization and search ...

Radish Lab

Copywriter Talent Pool

Brooklyn, NY · On-site +1

Radish Lab, a creative agency based in Brooklyn, NY, is always accepting applications for Freelance ... Experience writing SEO-friendly copy for the web is a must * Strong writing, editing, and ...

HOVER

Growth Marketing Manager (SEO & GEO)

Manhattan, NY · On-site

$156 - $192/hr

... and Core Web Vitals. * Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog ... Experience managing agencies or freelance content partners. Benefits * Competitive salary and ...

Bridge

Marketing Programs Manager

Paramus, NJ · On-site +1

$72K - $95K/yr

Experience directing freelancers and creative agencies. * Experience in adtech, martech, media ... Familiarity with SEO and web analytics (e.g., GA4). * Comfort with video, motion, or design tools ...

Bridge

Marketing Programs Manager

Paramus, NJ · Remote

Experience directing freelancers and creative agencies. * Experience in adtech, martech, media ... Familiarity with SEO and web analytics (e.g., GA4). * Comfort with video, motion, or design tools ...

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Freelance Web Optimization information

See Paramus, NJ salary details

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How much do freelance web optimization jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for freelance web optimization in Paramus, NJ is $35.27, according to ZipRecruiter salary data. Most workers in this role earn between $29.18 and $41.35 per hour, depending on experience, location, and employer.

What is freelance web optimization?

Freelance web optimization refers to the work of independent professionals who improve websites to enhance their performance, speed, and visibility in search engines. These freelancers analyze website elements like loading times, mobile responsiveness, and SEO to ensure the site meets best practices and delivers a better user experience. They often work on a project or contract basis for various clients, rather than being employed by a single company. Their goal is to help businesses attract more visitors and achieve higher conversion rates by making technical and content-based improvements.

What are the key skills and qualifications needed to thrive as a freelance web optimization specialist?

To thrive as a Freelance Web Optimization Specialist, you need expertise in web analytics, SEO, A/B testing, and front-end development, often supported by experience with digital marketing or computer science. Familiarity with tools like Google Analytics, SEMrush, and content management systems, as well as certifications in Google Analytics or SEO, are typically required. Strong problem-solving, communication, and project management skills help you stand out when collaborating with clients or adapting to varying project needs. These skills are essential to effectively improve website performance, drive traffic, and deliver measurable results for diverse clients.

What are some common challenges faced by freelance web optimization specialists when working with diverse clients?

Freelance Web Optimization specialists often encounter challenges such as aligning client expectations with realistic outcomes, especially when clients are unfamiliar with SEO or web performance concepts. Additionally, each client may use different website platforms and tools, requiring adaptability and continuous learning. Effective communication is crucial to clearly explain optimization strategies and progress, particularly when collaborating remotely. Managing multiple projects and deadlines simultaneously also requires strong organizational skills to deliver consistent, high-quality results.

What is the difference between Freelance Web Optimization vs Freelance SEO Specialist?

AspectFreelance Web OptimizationFreelance SEO Specialist
CredentialsKnowledge of web analytics, HTML, CSS, and user experienceSEO certifications, keyword research, and content optimization skills
Work EnvironmentIndependent, remote, project-basedIndependent, remote, project-based
Industry UsageWeb development, digital marketing, e-commerceDigital marketing, online visibility, content marketing
Search & Comparison IntentFocuses on overall website performance and usabilityFocuses on search engine rankings and organic traffic

While both roles operate independently and often remotely, Freelance Web Optimization emphasizes improving website performance, usability, and technical aspects. In contrast, Freelance SEO Specialist concentrates on enhancing search engine rankings and organic traffic through targeted SEO strategies. Understanding these differences helps clients choose the right freelancer for their specific needs.

What job categories do people searching Freelance Web Optimization jobs in Paramus, NJ look for?

The top searched job categories for Freelance Web Optimization jobs in Paramus, NJ are:

Freelance Web Optimization jobs near you

News 12 Content Producer - Freelance

Optimum

Bronx, NY • On-site

$52K - $86K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Optimum rating

7.5

Company rating: 7.5 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

48th of 99 rated telecommunications companies

Job description

News 12 is our award-winning, hyper local news station covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.
If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.
Job Summary
The Freelance Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12's online presence. They will collaborate with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization's voice and standards. This role requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The Freelance Content Producer will work in a fast-paced environment and engrain themselves in digital news production for all seven regions.
Responsibilities
  • Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
  • Optimize content for SEO and audience engagement across digital platforms.
  • Collaborate with reporters, editors, and other teams to enhance online storytelling.
  • Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
  • Edit and produce videos to accompany digital stories and social media content.
  • Send push alerts and update websites and social platforms during breaking and developing news.
  • Monitor digital performance metrics and adjust strategies to improve reach and engagement.
  • Stay current with emerging digital trends, tools, and best practices.
  • Ensure all content meets journalistic ethics and organizational standards.
  • Support live coverage, streaming events, and interactive multimedia experiences.
  • Engage with audiences through social media and community-building efforts.

Qualifications
  • Bachelor's degree in marketing, communications, media, journalism, or a related field
  • 7+ years of experience building and executing digital strategies in news or media
  • 4+ years of experience in a fast-paced, complex organization
  • Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)
  • Proven experience writing headlines, longform articles, and social media copy
  • Excellent verbal communication skills
  • Strong analytical skills with the ability to interpret and communicate performance data
  • Proficiency with digital management tools and analytics platforms
  • Highly organized with strong multitasking and prioritization abilities
  • Ability to work independently and collaboratively within a large, multifaceted team
  • Results-oriented and team-focused working style
  • Willingness and ability to travel between newsrooms weekly

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $52,547.00 - $86,327.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.

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