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Freelance Web Optimization Jobs in Texas (NOW HIRING)

Optidge

SEO Strategist Freelancer

Houston, TX · On-site

$30 - $35/hr

... , paid media, and web development services. We're a team of ~40 spread through the US and ... This is a role for an Independent Contractor or Freelancer who would like consistent work at an ...

OPTIDGE INC

SEO Strategist Freelancer

Houston, TX · Remote

$30 - $35/hr

... , paid media, and web development services. We're a team of ~40 spread through the US and ... This is a role for an Independent Contractor or Freelancer who would like consistent work at an ...

OPTIDGE INC

SEO Strategist Freelancer

Houston, TX · On-site

$30 - $35/hr

... , paid media, and web development services. We're a team of ~40 spread through the US and ... This is a role for an Independent Contractor or Freelancer who would like consistent work at an ...

SolarWinds

SEO Associate - Tools

Austin, TX · On-site

Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns ... Experience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring ...

SysMind Tech

Shopify Architect

Irving, TX · On-site

Lead tperson development of scalable, responsive web applications using modern front-end frameworks ... Optimize application performance, accessibility, and SEO. Implement and maintain CI/CD pipelines ...

(unknown company)

Senior Graphic Designer

Houston, TX · On-site

$61K - $84K/yr

The ideal candidate brings strong visual design judgment, technical fluency in web design, brand ... Mentor in-house designers, freelancers, and student interns, providing feedback and hands-on ...

University of St. Thomas

Senior Graphic Designer

Houston, TX · On-site

$61K - $84K/yr

The ideal candidate brings strong visual design judgment, technical fluency in web design, brand ... Mentor in-house designers, freelancers, and student interns, providing feedback and hands-on ...

University of St. Thomas

Senior Graphic Designer

Houston, TX · On-site

$61K - $84K/yr

The ideal candidate brings strong visual design judgment, technical fluency in web design, brand ... Mentor in-house designers, freelancers, and student interns, providing feedback and hands-on ...

Plutus21

Senior B2B Marketing Manager

Dallas, TX · On-site

$120 - $180/hr

... content, web, and the systems that make it all measurable. Responsibilities * Sharpen how we ... Direct writers, designers and freelancers -- and write the important pieces yourself * Own the ...

REMOVERY LLC

Content Marketing Manager

Austin, TX · On-site

Audit existing web content regularly for accuracy, consistency, and brand alignment * SEO/GEO/AEO ... Brief and manage freelance copywriters and content producers as needed Required Qualifications ...

REMOVERY LLC

Content Marketing Manager

Austin, TX · On-site

Audit existing web content regularly for accuracy, consistency, and brand alignment * SEO/GEO/AEO ... Brief and manage freelance copywriters and content producers as needed Required Qualifications ...

FB Society

Creative Director

Dallas, TX · On-site

$120K - $130K/yr

... SEO, accessibility, and digital innovation initiatives. • Guide creative strategy across web ... freelancers, agencies, and production vendors. Success Measures • Consistent execution of brand ...

FBS MANAGEMENT LLC

Creative Director

Dallas, TX

$120K - $130K/yr

... SEO, accessibility, and digital innovation initiatives. · Guide creative strategy across web ... freelancers, agencies, and production vendors. Success Measures · Consistent execution of brand ...

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Freelance Web Optimization information

What is freelance web optimization?

Freelance web optimization refers to the work of independent professionals who improve websites to enhance their performance, speed, and visibility in search engines. These freelancers analyze website elements like loading times, mobile responsiveness, and SEO to ensure the site meets best practices and delivers a better user experience. They often work on a project or contract basis for various clients, rather than being employed by a single company. Their goal is to help businesses attract more visitors and achieve higher conversion rates by making technical and content-based improvements.

What are the key skills and qualifications needed to thrive as a freelance web optimization specialist?

To thrive as a Freelance Web Optimization Specialist, you need expertise in web analytics, SEO, A/B testing, and front-end development, often supported by experience with digital marketing or computer science. Familiarity with tools like Google Analytics, SEMrush, and content management systems, as well as certifications in Google Analytics or SEO, are typically required. Strong problem-solving, communication, and project management skills help you stand out when collaborating with clients or adapting to varying project needs. These skills are essential to effectively improve website performance, drive traffic, and deliver measurable results for diverse clients.

What are some common challenges faced by freelance web optimization specialists when working with diverse clients?

Freelance Web Optimization specialists often encounter challenges such as aligning client expectations with realistic outcomes, especially when clients are unfamiliar with SEO or web performance concepts. Additionally, each client may use different website platforms and tools, requiring adaptability and continuous learning. Effective communication is crucial to clearly explain optimization strategies and progress, particularly when collaborating remotely. Managing multiple projects and deadlines simultaneously also requires strong organizational skills to deliver consistent, high-quality results.

What is the difference between Freelance Web Optimization vs Freelance SEO Specialist?

AspectFreelance Web OptimizationFreelance SEO Specialist
CredentialsKnowledge of web analytics, HTML, CSS, and user experienceSEO certifications, keyword research, and content optimization skills
Work EnvironmentIndependent, remote, project-basedIndependent, remote, project-based
Industry UsageWeb development, digital marketing, e-commerceDigital marketing, online visibility, content marketing
Search & Comparison IntentFocuses on overall website performance and usabilityFocuses on search engine rankings and organic traffic

While both roles operate independently and often remotely, Freelance Web Optimization emphasizes improving website performance, usability, and technical aspects. In contrast, Freelance SEO Specialist concentrates on enhancing search engine rankings and organic traffic through targeted SEO strategies. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are popular job titles related to Freelance Web Optimization jobs in Texas?

For Freelance Web Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Freelance Web Optimization jobs in Texas look for?

The top searched job categories for Freelance Web Optimization jobs in Texas are:

What cities in Texas are hiring for Freelance Web Optimization jobs?

Cities in Texas with the most Freelance Web Optimization job openings:

Freelance Web Optimization jobs near you

SEO Strategist Freelancer

Houston, TX • On-site

Optidge
Marketing • 11 - 50 employees
Learn more about Optidgeexternal

$30 - $35/hr

Full-time

Posted 11 days ago

Job description

Job Type
Full-time, Contract
Description
ABOUT US:
Optidge is a home-grown remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We're a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication.
THE ROLE:
This is a role for an Independent Contractor or Freelancer who would like consistent work at an award-winning agency. We are offering a rate between $30-35 per hour, with up to 35 hours per week for the contract. If this meets your needs, read on!
As an SEO Strategist, your main job is to help clients websites show up higher in search results and AI overviews so more people can find them naturally. This is a client-facing role that has you doing hands-on SEO strategy that drives results.
You'll spend your time preparing data-driven reports using your knowledge of Google Analytics and Google Search Console, creating monthly briefs that are AISEO-driven for B2B and B2C clients. A high level of data analytics skills, experience with SEO content brief creation, and enjoyment of client engagement is a must-have.
This role is perfect for someone with client-facing experience, intermediate level SEO skills, who is looking to do award-winning work and grow their career and skills with us over the years. We are only considering candidates who live and work within the Pacific - Eastern time zones.
Requirements
Day To Day and Year 1:
  • Owning SEO research and keyword audits in support of client work
  • Conducting competitive and market analysis to identify opportunities for ranking and performance
  • Participating in and leading client meetings and daily meetings with team members across Paid Media, SEO, and Account Management teams to develop strategy and content for clients
  • Help us identify areas of opportunity for internal or external growth with the evolving SEO landscape

Within 1 month you'll...
  • Have completed onboarding, understand our client operations, and begin work on your first projects.
  • Be autonomous in regular SEO tasks and able to execute day-to-day work without supervision.
  • Begin owning your book of business, producing client reports, leading conversations, and delivering presentations directly to clients.
  • Act as a team player who jumps in to help when others call on you or you see the opportunity, and solving problems for others.

By 3 months you'll...
  • Be seen as a reliable team member who can completely own and run with tasks like SEO research briefs, technical audits and content audits.
  • Be developing your own SEO strategies for your clients in partnership with senior team members, identifying opportunities for client accounts and supporting business growth.
  • Have taken over a full book of business, acting as the client-facing lead for the SEO strategy and deliverables
  • Be supporting AI agent research for SEO task automation.

At 6+ months you'll...
  • Fully own SEO tasks for your client accounts, and provide support to Leads and Seniors when required.
  • Have identified opportunities small or large to grow accounts through automation, new strategies, team tactics, or new processes.
  • Begin to explore your growth and development opportunities on our team - we want to see you grow with us!

YOUR EXPERIENCE
To be successful in this role, you should have accomplished the below and be confident in owning each area on our team:
  1. Client-facing experience using Google Analytics, Google Search Console, and Screaming Frog to gather data for monthly reports and technical audits, create client reports, and develop recommendations from them
  2. Ability to work independently and as part of a team in a remote environment, where communication is primarily through Slack and Email
  3. Comfort creating content briefs for writers and web developers to execute on using SEO foundational knowledge and strategy with the support of AI
  4. 2-3 years of experience doing technical audits and content audits for local businesses of small to medium size
  5. Knowledge of SEO tools like Screaming Frog, Moz, and SEMrush and a desire to learn more tools and tech to support doing work faster and better

WHY OPTIDGE?
Our team is a blend of full-time employees and fractional contractors. This allows each individual the flexibility to do work they enjoy in the structure they prefer. Regardless of your employee classification, we offer benefits that align to our values, including:
  • Individual growth plans that help you achieve your ideal career path
  • Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
  • Great career growth opportunity. You'll have direct access to agency leadership and graduate level university training.

Apply