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Freelance Web Optimization Jobs in Texas (NOW HIRING)

SolarWinds

SEO Associate - Tools

Austin, TX · On-site

Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns ... Experience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring ...

SysMind Tech

Shopify Architect

Irving, TX · On-site

Lead tperson development of scalable, responsive web applications using modern front-end frameworks ... Optimize application performance, accessibility, and SEO. Implement and maintain CI/CD pipelines ...

REMOVERY LLC

Content Marketing Manager

Austin, TX · On-site

Audit existing web content regularly for accuracy, consistency, and brand alignment * SEO/GEO/AEO ... Brief and manage freelance copywriters and content producers as needed Required Qualifications ...

REMOVERY LLC

Content Marketing Manager

Austin, TX · On-site

Audit existing web content regularly for accuracy, consistency, and brand alignment * SEO/GEO/AEO ... Brief and manage freelance copywriters and content producers as needed Required Qualifications ...

FBS MANAGEMENT LLC

Creative Director

Dallas, TX

$120K - $130K/yr

... SEO, accessibility, and digital innovation initiatives. · Guide creative strategy across web ... freelancers, agencies, and production vendors. Success Measures · Consistent execution of brand ...

FB Society

Creative Director

Dallas, TX · On-site

$120K - $130K/yr

... SEO, accessibility, and digital innovation initiatives. • Guide creative strategy across web ... freelancers, agencies, and production vendors. Success Measures • Consistent execution of brand ...

Methodisthealthsystem

Marketing Coordinator

Dallas, TX

$42K - $57K/yr

Must be proficient in Microsoft Office tools, with experience writing for SEO. Experience with an ... Review content regularly, gather information to keep it updated, relay information to freelancer ...

Bastion Hospitality

Marketing Director

Houston, TX · On-site

Supportin managing and optimizing the SevenRooms CRM database. Trackengagement metrics and report ... agencies/freelancers), printing, and rollout of materialssuch as: Menus Eventsignage ...

Mannapov, LLC

Marketing Director

Boerne, TX · On-site

$50K - $80K/yr

Grow WCell.com revenue through SEO, paid media, email/SMS lifecycle marketing, conversion-rate ... Team & Vendor Management Manage marketing contractors, freelancers, interns, and agency partners.

Dozee

Head of Marketing

Fort Worth, TX · Remote

Build the content & collateral engine - solution briefs, case studies, sales decks, web, and ... ABM, email, LinkedIn, paid search, SEO, webinars, and field / event marketing, mapped to pipeline.

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Freelance Web Optimization information

What are some common challenges faced by freelance web optimization specialists when working with diverse clients?

Freelance Web Optimization specialists often encounter challenges such as aligning client expectations with realistic outcomes, especially when clients are unfamiliar with SEO or web performance concepts. Additionally, each client may use different website platforms and tools, requiring adaptability and continuous learning. Effective communication is crucial to clearly explain optimization strategies and progress, particularly when collaborating remotely. Managing multiple projects and deadlines simultaneously also requires strong organizational skills to deliver consistent, high-quality results.

What are the key skills and qualifications needed to thrive as a freelance web optimization specialist?

To thrive as a Freelance Web Optimization Specialist, you need expertise in web analytics, SEO, A/B testing, and front-end development, often supported by experience with digital marketing or computer science. Familiarity with tools like Google Analytics, SEMrush, and content management systems, as well as certifications in Google Analytics or SEO, are typically required. Strong problem-solving, communication, and project management skills help you stand out when collaborating with clients or adapting to varying project needs. These skills are essential to effectively improve website performance, drive traffic, and deliver measurable results for diverse clients.

What is freelance web optimization?

Freelance web optimization refers to the work of independent professionals who improve websites to enhance their performance, speed, and visibility in search engines. These freelancers analyze website elements like loading times, mobile responsiveness, and SEO to ensure the site meets best practices and delivers a better user experience. They often work on a project or contract basis for various clients, rather than being employed by a single company. Their goal is to help businesses attract more visitors and achieve higher conversion rates by making technical and content-based improvements.

What is the difference between Freelance Web Optimization vs Freelance SEO Specialist?

AspectFreelance Web OptimizationFreelance SEO Specialist
CredentialsKnowledge of web analytics, HTML, CSS, and user experienceSEO certifications, keyword research, and content optimization skills
Work EnvironmentIndependent, remote, project-basedIndependent, remote, project-based
Industry UsageWeb development, digital marketing, e-commerceDigital marketing, online visibility, content marketing
Search & Comparison IntentFocuses on overall website performance and usabilityFocuses on search engine rankings and organic traffic

While both roles operate independently and often remotely, Freelance Web Optimization emphasizes improving website performance, usability, and technical aspects. In contrast, Freelance SEO Specialist concentrates on enhancing search engine rankings and organic traffic through targeted SEO strategies. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Web Optimization jobs in Texas?

The most popular types of Web Optimization jobs in Texas are:

What are popular job titles related to Freelance Web Optimization jobs in Texas?

For Freelance Web Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Freelance Web Optimization jobs in Texas look for?

The top searched job categories for Freelance Web Optimization jobs in Texas are:

What cities in Texas are hiring for Freelance Web Optimization jobs?

Cities in Texas with the most Freelance Web Optimization job openings:

Freelance Web Optimization jobs near you

SEO Associate - Tools

SolarWinds

Austin, TX • On-site

Full-time

Posted 29 days ago

SolarWinds rating

7.8

Company rating: 7.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

136th of 244 rated software companies

Job description

At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Position Summary
We're seeking a results-driven SEO Manager to own and advance SolarWinds' organic search strategy within the Demand Generation organization. This team member will build and scale a modern SEO practice in lockstep with paid media, content, product marketing, and web teams - accelerating pipeline, improving AI visibility, and driving long-term search equity across our Tools pillar.
Key Responsibilities
Strategy & Execution
  • Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.
  • Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.
  • Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.

AI-Aware Content Optimization
  • Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.
  • Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.

Cross-Functional Leadership
  • Partner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.
  • Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.

Analytics & Insights
  • Use GA4, GSC, Ahrefs, and enterprise SEO platforms (e.g., Conductor, SEMrush, BrightEdge) to track performance, analyze competitors, and surface actionable insights.
  • Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.

Vendor & Contractor Management
  • Experience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring deliverables align with strategy and budget.
  • Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource.

Qualifications
  • 4-5+ years of SEO experience in B2B SaaS or enterprise technology
  • Deep expertise in technical SEO, content optimization, and analytics
  • Excellent communication and presenting ability to Tools BU Leadership and key statkeholders, collaboration, and project management skills
  • Hands-on experience with Ahrefs, GA4, Google Search Console, and keyword research tools
  • Familiarity with modern MarTech including 6sense, Mutiny, and Qualified
  • Proven success aligning SEO with performance marketing and demand gen KPIs
  • Understanding of structured data, AI search (SGE/Overviews), and content engineering for semantic search

Preferred Qualifications
  • Experience optimizing for AI Overviews and structured content visibility
  • Working knowledge of MAPs (Marketo, HubSpot), SFDC, and lead scoring models

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

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