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Web Content Writer Jobs (NOW HIRING)

The ideal writer will be embedded into the team, bringing a balance of creativity, technical ... Content Types : SEO-driven blog posts, lead magnets and downloadable resources, web and landing ...

This role involves writing optimized product descriptions, using Google Suite tools to enhance SEO, ... Prior experience in managing web content is essential, and excellent grammar and writing skills are ...

This role involves writing optimized product descriptions, using Google Suite tools to enhance SEO, ... Prior experience in managing web content is essential, and excellent grammar and writing skills are ...

Content Writer

Boston, MA · On-site

$38K - $42K/yr

Content Writer Department: Creative Employment Type: Full Time Location: Boston, MA Reporting To ... Amplify our stories on the web and in print. Adapt them for email alerts and fundraisers, campaign ...

Details Open Date 05/08/2026 Requisition Number PRN17055N Job Title Web Content Specialist Working ... Strong writing and editing skills, with the ability to create clear, concise, user-friendly content

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Web Content Writer information

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$41

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How much do web content writer jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for web content writer in the United States is $41.13, according to ZipRecruiter salary data. Most workers in this role earn between $30.29 and $48.08 per hour, depending on experience, location, and employer.

What Does a Web Content Writer Do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a Web Content Writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a Web Content Writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a Web Content Writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

What cities are hiring for Web Content Writer jobs? Cities with the most Web Content Writer job openings:
What are the most commonly searched types of Web Content Writer jobs? The most popular types of Web Content Writer jobs are:
What states have the most Web Content Writer jobs? States with the most job openings for Web Content Writer jobs include:
What are popular job titles related to Web Content Writer jobs? For Web Content Writer jobs, the most frequently searched job titles are:
Content Writer/Strategist CMS

Content Writer/Strategist CMS

InstantServe LLC

Philadelphia, PA • On-site

Full-time

Posted 5 days ago


Job description

Title: Content Writer/Strategist CMS
Location: Philadelphia, PA
Interview Type: In- Person
Duration: 24 Months With Possible Extension
Work activities:
• Research, audit, write, and edit web content to support data and content migration from the legacy Phila.gov platform to the new CMS.
• Translate complex city programs and services into user-friendly language.
• Collaborate with departments and digital teams to ensure the migrated content aligns with city standards and accessibility guidelines.
• Optimize content transfer for readability, engagement, and digital platforms.
• Ensure all migrated materials reflect the City of Philadelphia's voice, tone, and commitment to accessibility and inclusion.
Skills/experience of the assigned staff:
Desired:
• Experience writing for government, public sector, or civic-focused websites.
• Familiarity with Philadelphia city services, programs, and community needs.
• Basic knowledge of SEO and analytics for web content.
• Experience with content management systems (CMS) and digital publishing tools.
• Strong organizational skills and ability to manage multiple projects and deadlines.
Highly Preferred:
• Previous experience creating content for Phila.gov or similar government websites.
• Understanding of plain language principles and accessibility guidelines (e.g., WCAG).
• Experience collaborating with cross-functional teams including designers, developers, and communications staff.
• Ability to analyze web content performance and make data-driven improvements.
• Commitment to equity, inclusion, and effectively communicating to diverse audiences.

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About InstantServe

Sourced by ZipRecruiter

InstantServe provides a one-stop solution to all Healthcare, IT/Non-IT Staffing needs. Established in 2016, InstantServe is a strong workforce of over 100+ go-getters with a demonstrated background in IT/Non-IT service. We are a nationally certified SBE from the Department of Administration (State of PA). As a proud Minority Woman Owned Small Business Enterprise (M/WBE), InstantServe boasts of a strong team of professionals who have extensive experience catering to several Federal, Public, Commercial, and Healthcare Clients which includes 26 States and 46 government agencies. InstantServe is a client-centric organization that offers cost-effective and reliable solutions. Client satisfaction is sacrosanct! Our team strives to provide the best staffing and IT solutions to take your business to the next level.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Wayne, PA, US

Year founded

2016

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