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Web Content Writer Jobs in Syracuse, NY (NOW HIRING)

Sinclair Broadcast Group

Content Producer

Syracuse, NY · On-site

$17.30 - $21.43/hr

In this position you will determine the content and flow of newscasts, work with management and on-air staff to generate and write stories and develop content for our web site. The ideal candidate ...

Digital Remedy

Content Producer

Syracuse, NY

$17.30 - $21.43/hr

In this position you will determine the content and flow of newscasts, work with management and on-air staff to generate and write stories and develop content for our web site. The ideal candidate ...

Sinclair Broadcast Group

Content Producer

Syracuse, NY · On-site

$17.30 - $21.43/hr

In this position you will determine the content and flow of newscasts, work with management and on-air staff to generate and write stories and develop content for our web site. The ideal candidate ...

Syracuse University

Communications Manager

Syracuse, NY · On-site

$70K - $77K/yr

... web traffic, SEO/GEO and leads. * Execute on article and email content, digital ads, SEO/SEM work ... Draft and manage communications supporting workforce development and partnership programs, Write ...

Howard

Breaking News Correspondent

Locke, NY

Pitch timely, relevant, mission-aligned content * Report, write, and web produce stories, essays, scripts, social posts Collaboration and Communication: * Collaborate with team members and contribute ...

Syracuse University

Multimedia Designer

Syracuse, NY · On-site

$62.40K/yr

Ability to demonstrate effective communication skills (written/ verbal), including presentation ... web, and mobile. * A high degree of creativity, interaction design, and problem-solving skills.

Howard

Investigative Correspondent

Locke, NY

Pitch timely, relevant, mission-aligned content * Report, write, and web produce stories, essays, scripts, social posts Collaboration and Communication: * Collaborate with team members and contribute ...

Comfort Windows

Marketing Coordinator

Syracuse, NY · On-site

$20 - $24/hr

... content creation, manage vendor relationships, and help ensure timely execution of marketing ... • Strong written, verbal communication and digital communication skills • Excellent ...

Howard

Communications Coordinator

Locke, NY

$62K - $72K/yr

Strong written and verbal communication skills. Expertise in social media management and content ... Proficient in MS Office, Adobe Creative Suite, web analytics, social media management tools, video ...

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How much do web content writer jobs pay per hour?

As of May 28, 2026, the average hourly pay for web content writer in Syracuse, NY is $40.64, according to ZipRecruiter salary data. Most workers in this role earn between $29.90 and $47.50 per hour, depending on experience, location, and employer.

What Does a Web Content Writer Do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What are the key skills and qualifications needed to thrive as a Web Content Writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a Web Content Writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs
What are the most commonly searched types of Web Content Writer jobs in Syracuse, NY? The most popular types of Web Content Writer jobs in Syracuse, NY are:
What are popular job titles related to Web Content Writer jobs in Syracuse, NY? For Web Content Writer jobs in Syracuse, NY, the most frequently searched job titles are:
What job categories do people searching Web Content Writer jobs in Syracuse, NY look for? The top searched job categories for Web Content Writer jobs in Syracuse, NY are:
What cities near Syracuse, NY are hiring for Web Content Writer jobs? Cities near Syracuse, NY with the most Web Content Writer job openings:
Web Content Writer jobs near you
WebMaster/Web Marketing Manager

WebMaster/Web Marketing Manager

Onondaga Community College

Syracuse, NY • On-site

Other

Medical, Dental, Vision, Retirement

This job post has expired today. Applications are no longer accepted.

Job description

Job Description:
BROAD FUNCTION
As a member of the Enrollment Management team and reporting to the Vice President of Enrollment Management, the Webmaster/Web Marketing Manager is responsible for the development, maintenance, and optimization of the College's website and digital platforms. This role ensures web content is accurate, compelling, accessible, and aligned with institutional goals, and brand, while enhancing the user experience. This position requires a strong understanding of web technologies, content management systems, and digital marketing strategies. Coordination and collaboration with Marketing, Communications, external vendors, Information Technology Services, and other campus partners including both academic and administrative units is required. The primary accountabilities of this position include research and planning, designing, developing, maintaining, testing and troubleshooting web applications, package and content integration, database and report development, content management system administration, training & support, and project management to support strong digital experiences for all stakeholders, primarily prospective students.
POSITION RESPONSIBILITIES
  • Lead and manage all website projects, including new site builds, content overhauls, and strategic digital initiatives, supervising the project(s) and coordinating project team members as necessary, ensuring a quality end-product.
  • Serve as the lead web designer and front-end developer, creating and building new designs, solutions, and improvements as new problems and projects arise. Responsible for creating a cohesive look & feel across the entire family of College websites, keeping them aligned with the mission of the College and the established branding standards and style guidelines.
  • Perform all necessary website testing and debugging (code validation, browser compatibility, platform compatibility, screen size optimization, accessibility compliance).
  • Develop and maintain overall content strategy and content organization. Guide and manage content quality standards among content editors.
  • Manage and update web content across OCC's digital properties, ensuring accuracy, consistency, and adherence to brand and accessibility standards.
  • Provide leadership in the development of the College's strategic web architecture. Optimize site structure and navigation to enhance usability and ensure a seamless experience for prospective students and other audiences. Guide and inform coding strategy to ensure stability, longevity, efficiency, ease of maintenance, and flexibility.
  • Assist in developing and executing SEO (search engine optimization) strategies to improve website visibility, including keyword research, content optimization, and tracking performance to support the digital marketing efforts and drive traffic.
  • Monitor website performance using tools like Google Analytics and provide insights to improve user experience and engagement.
  • Develop effective working relationships with faculty, administration, staff, students, and vendors. Understand the changing objectives, needs, and culture of OCC and use this awareness to adjust and maintain the proper alignment of the College websites.
  • Serve as the key point of contact for all assigned web-related issues, projects and initiatives.
  • Stay current with emerging web technologies, trends, and higher education digital best practices, recommending enhancements to keep OCC's digital presence competitive and user friendly.
  • Proactively recommend solutions, alternatives, and improvements to meet the College's evolving web, departmental, and business process requirements.
  • Track and analyze website statistics for usage trends, perform usability studies, and recommend and implement data informed improvements.
  • Ensure the websites comply with best practices for accessibility (WCAG compliance), security, and mobile responsiveness. Monitor and maintain web accessibility compliance across the College websites and educate the campus on web accessibility issues.
  • Train and support the campus community, as needed, in web-based content management and web accessibility compliance.
  • Lead the day-to-day management of website requests, serving as the primary point of contact for campus partners requesting web support and assistance.
  • Directly manage staff; assign and review work and evaluate work performance.
  • Train all team members in navigating and maintaining the web environment, and in their respective roles on the team.
  • Maintain necessary web documentation, by providing continuous updates based on evolving industry standards.
Requirements:
MINIMUM QUALIFICATIONS
  • Bachelor's degree from a regionally accredited college, university or foreign equivalency.
  • Three (3) years of experience in web content management or digital marketing role.
  • Proficiency with content management systems.
  • Project management experience.
  • Solid writing, editing, and proofreading skills tailored for digital platforms, with the ability to adapt and repurpose existing content for web and other digital formats.
  • Solid understanding of HTML, CSS, and UX/UI best design practices.
  • Experience with graphic design and multimedia tools (Adobe Creative Suite, Canva, Figma).
  • Experience with compliance and web accessibility standards and mobile-first design.
  • Strong problem-solving skills and ability to troubleshoot website issues effectively and timely.
PREFERRED QUALIFICATIONS
  • Master's degree from a regionally accredited college, university or foreign equivalency.
  • Solid understanding of SEO best practices, including structuring content for search visibility and optimizing metadata.
  • Knowledge of web industry trends, technologies, and standards, and experience in recommending and applying new technologies.
  • Higher education web experience.
  • Experience in contributing to the development of strategic web architecture.
  • Experience performing information gathering, and UX/UI testing focus groups and surveys.
  • Strong proficiency with Drupal content management system.
  • Bilingual in English and Spanish preferred. English and another language will be considered.
KNOWLEDGE, SKILLS AND ABILITIES
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Ability to drive a project from concept to completion.
  • Ability to explain complicated technical concepts to a non-technical audience with ease.
  • Comfortable speaking in front of an audience. Able to present new ideas and discussions to gain feedback and support among the campus community.
  • Ability to collaborate with cross-functional teams.
  • Able to see the bigger picture and think "outside the box". Adept at noticing and identifying problems. Proactive at finding and recommending multiple creative solutions to a variety of challenging problems.
  • Excellent communication and interpersonal skills with end users.
Additional Information:
  • Salary range is: $58,564- $73,205, commensurate with credentials and relevant experience.
  • Onondaga Community College offers a generous and competitive benefits package including:
    • New York State Local Retirement System (pension) or an Optional Retirement Plan (401a).
    • Excellent health, dental, and vision insurance plans (qualifying domestic partner included).
  • Onondaga Community College participates in the Public Service Loan Forgiveness program for eligible borrowers.
Application Instructions:
  • To be considered, please submit a resume and cover letter at time of application.
  • The three (3) references listed on the application must be professional references, two of which must be current or former supervisors. Finalists will be contacted prior to references being checked.
  • Offers are contingent upon the completion of a background check, and official transcripts are required upon hire.

Please contact hr@sunyocc.edu if you have questions.

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