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Web Content Writer Jobs in Rochester, NY (NOW HIRING)

Tribune Media

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

The ideal candidate will be well-versed in web content production, writing, and journalism, and have a working knowledge of thedigitalmedia landscape. Requirements: * Strong writing and editing ...

WOWK-TV

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

The ideal candidate will be well-versed in web content production, writing, and journalism, and have a working knowledge of thedigitalmedia landscape. Requirements: * Strong writing and editing ...

Nexstar Media Group

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

The ideal candidate will be well-versed in web content production, writing, and journalism, and have a working knowledge of the digital media landscape. Requirements: * Strong writing and editing ...

Windstream

Student Intern-Nonexempt

Rochester, NY · On-site

$15 - $20/hr

... web graphics optimization, and content management systems. * Strong technology skills and the ... Strong writing, communication, project management and customer service skills. There is a hourly ...

Digital Remedy

News Producer

Rochester, NY

$19 - $21/hr

In this position you will determine the content and flow of newscasts, work with management and on-air staff to generate and write stories and develop content for our web site. The ideal candidate ...

Sinclair Broadcast Group

News Producer

Rochester, NY · On-site

$19 - $21/hr

In this position you will determine the content and flow of newscasts, work with management and on-air staff to generate and write stories and develop content for our web site. The ideal candidate ...

Stellantis

Technology Manager

Hopewell, NY · On-site

Write high-quality product or system development code, adhering to best practices and ... Contribute to and adapt existing documentation or educational content based on product/program ...

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Web Content Writer information

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How much do web content writer jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for web content writer in Rochester, NY is $40.83, according to ZipRecruiter salary data. Most workers in this role earn between $30.05 and $47.74 per hour, depending on experience, location, and employer.

What Does a Web Content Writer Do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a Web Content Writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a Web Content Writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a Web Content Writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs
What are the most commonly searched types of Web Content Writer jobs in Rochester, NY? The most popular types of Web Content Writer jobs in Rochester, NY are:
What are popular job titles related to Web Content Writer jobs in Rochester, NY? For Web Content Writer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Web Content Writer jobs in Rochester, NY look for? The top searched job categories for Web Content Writer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Web Content Writer jobs? Cities near Rochester, NY with the most Web Content Writer job openings:
Web Content Writer jobs near you
Digital Content Creator

Digital Content Creator

Tribune Media

Rochester, NY

$16.50 - $17.50/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

WROC/RochesterFirst is hiring aDigital Content Creatorto join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.

Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.

WROC-TV/RochesterFirst.cominRochester,New York is hiring aDigital Content Creatorto work in the newsroom writing, aggregating, and publishing news stories, videos, and multimedia elements to our station'sdigitalplatforms. The ideal candidate will be well-versed in web content production, writing, and journalism, and have a working knowledge of thedigitalmedia landscape.

Requirements:

  • Strong writing and editing skills, with attention to detail and knowledge of AP style

  • Knowledge of online news journalism and best practices

  • Basic photography, videography and editing for digital delivery

  • Creates engaging stories, videos and imagery for our viewers specific to platforms

  • Gathers information through research, interviews, experience, or attendance of events

  • Proficiency in web content management systems

  • Proficiency with Facebook, X, Instagram, TikTok, YouTube, and other social media platforms required

  • Must be able to work independently and collaboratively in a fast-paced environment

  • Flexibility with working any and all shifts, including nights and/or weekends

  • Copy editing and quality control across our various digital platforms

  • Bachelor's degree in journalism and newsroom experience preferred

  • Basic graphic design experience with Photoshop, Adobe Express preferred

  • Perform other duties as assigned

Compensation: $16.50 - $17.50 an hourcommensuratewithapplicant's experience and skill level.

WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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