Educational Content Writer Jobs in Rochester, NY

Thorlabs is pleased to play a role in advancing science through the components, instruments, and systems we design and manufacture. We believe that science and innovation have great potential to improve the world around us and are committed to advancing photonics (i.e., light-based) technologies that positively impact our customers, employees, and communities. Via educational outreach and more sustainable business practices, we continuously invest in a brighter future. We recognize that each of our employees is a unique individual with the ability to contribute to our success and seek to find great people who will thrive in our fun, fast-paced culture.

The Science Writer II role is responsible for strengthening Thorlabs' position as a leading manufacturer of Photonics products through the creation of effective technical presentations, application images, and other marketing collateral that inform and educate the photonics community about Thorlabs' products/capabilities and their applications. This role builds upon the Science Writer I role by demonstrating a firm understanding of Thorlabs' extensive product portfolio; using existing technical experience and photonics knowledge to engage in meaningful conversations with engineering teams to gain an understanding of new product additions and how they fit into our existing portfolio; proposing and planning changes to Thorlabs' website to enhance the buying experience for customers; and successfully executing plans to produce high-quality content requiring minimal feedback. This role works closely with graphic artists to create presentations. Original content is based on basic information provided by Thorlabs' engineers, as well as prior knowledge gained from using similar products in the field. Although the position is based out of Newton, NJ; Lafayette, Colorado; or Rochester, New York, from time to time it may be required to undertake duties at other Thorlabs locations.

Project Management: Utilizes technical knowledge plus gained knowledge of the organizational ERP platform (D365), content editing tools, and Thorlabs' processes and standards to ensure comprehensive presentations in support of New Product Introduction (NPI), website updates, product discontinuation/supersession, acquisitions, tradeshows, social media posts, video/animation projects, or other marketing collateral. Presentations should require minimal feedback when it comes to technical accuracy, completeness, and adherence to Thorlabs standards for layout.

Content Strategy: Ensures customers can make informed and efficient decisions on which product(s) best serve their needs amidst a portfolio of 20,000+ items, developing/implementing proposals for website (re)organization as needed, ensuring strong cross linkage across the website, incorporating search engine optimization tactics as appropriate, and ensuring all documentation is comprehensive and meets organizational standards.

Timely Updates: Consistently meets deadlines, producing technically accurate content that meets company standards with minimal revisions, all while handling multiple projects at different stages of production.

Communication: Guides graphics and digital marketing staff by clearly and effectively communicating desired outcomes to obtain the necessary images, videos, and animations for a successful presentation. Draws on existing technical experience to engage effectively with engineering teams to gain an understanding of new product additions, product revisions, or requested presentation improvements and executes updates to the website that support customer efficiency when making buying decisions. Communicates effectively to address issues and achieve desired outcomes.

Application Imagery: Independently conceives of and builds application examples and/or guides others in the construction of application examples that help customers understand how products are utilized within a lab environment.

Website Enhancements: Collaborates with marketing management to develop, test, and implement tools (e.g., configurators) that are necessary for new product introduction or an improved customer buying experience.

Product Road Mapping: Comments on product additions/enhancements via participation in the internal product development forum.

Requirements

Experience:

3+ years of prior photonics hands-on laboratory experience

Education:

Advanced degree in Physics, Optics, Lasers, or a closely related field or a bachelor's degree plus 3-5 years of equivalent work experience.

Specialized Knowledge and Skills:

Strong interpersonal skills for working in a team environment.

Excellent writing and presentation skills in English.

Excellent organizational and planning skills.

Ability to multitask, be detail oriented, and solve problems, all while under tight time constraints.

Willing to constantly learn new technologies/products and their applications.

Strong bias for action. Ability to flourish with minimal guidance, in a dynamic, fast-changing environment, and be proactive in times of ambiguity.

The estimated pay range for this role is $ 75,400 - $ 94,300 annually

Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer.  All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identify or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts.  The organization maintains its status as an at-will employer.  Employees can be terminated for any reason not prohibited by law.

Benefits

Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.