ZipRecruiter

Log In

1

Freelance Seo Writer Jobs in Rochester, NY (NOW HIRING)

Lovingly

SEO Generalist

Hopewell, NY · On-site

Role Summary We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search: * Local (maps, packs, listings) * Web (partner sites + lovingly.com)

Launch Focus

SEO Manager

Rochester, NY

We are looking for a SEO Manager. Main duties of the job is to increase search engine results, bring in more traffic, and overall, help increase brand exposure on the website. Increasing social media ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

Advanced knowledge of SEO/SEM best practices and content strategy, including technical SEO, on-page ... Exceptional written and verbal communication skills, with the ability to present complex ideas in ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Advanced knowledge of SEO/SEM best practices and content strategy, including technical SEO, on-page ... Exceptional written and verbal communication skills, with the ability to present complex ideas in ...

CGI Digital

Digital Account Manager

Rochester, NY · On-site

Guide clients through SEO and search visibility strategies that drive growth * Identify opportunities to expand solutions that genuinely help their business * Partner with your Account Executive and ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

Create and oversee engaging photo, video, graphic, and written content for digital platforms ... Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

Create and oversee engaging photo, video, graphic, and written content for digital platforms ... Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Lead the planning, execution, and optimization of integrated digital marketing campaigns across channels such as paid media, social media, content marketing, and SEO. * Collaborate with internal and ...

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

... SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc. ● A solid understanding of technical, on-, and off-page SEO strategies ● Proven ...

Five Starinvest

Growth Marketing Manager

Rochester, NY · On-site

$75 - $100/hr

Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed ... N/A * Excellent written and verbal communications skills * Excellent organizational skills with ...

next page

Showing results 1-20

All JobsSeo Writer JobsFreelance Seo Writer JobsFreelance Seo Writer Jobs in Rochester, NY

Freelance Seo Writer information

See Rochester, NY salary details

$7

$22

$32

How much do freelance seo writer jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for freelance seo writer in Rochester, NY is $22.96, according to ZipRecruiter salary data. Most workers in this role earn between $20.14 and $25.87 per hour, depending on experience, location, and employer.

What is a freelance SEO writer?

A Freelance SEO Writer creates high-quality, optimized content for websites, blogs, and other digital platforms to improve search engine rankings. They research keywords, follow SEO best practices, and write engaging content that attracts organic traffic. This role involves working with clients on a project or contract basis, offering flexibility in workload and topics. Strong writing skills, SEO knowledge, and adaptability are essential for success in this field.

What are the key skills and qualifications needed to thrive as a freelance SEO writer?

To thrive as a Freelance SEO Writer, you need strong writing skills, a solid understanding of SEO best practices, and the ability to research and create optimized content for various industries. Familiarity with tools like Google Analytics, SEMrush, and content management systems is often required, and certifications in digital marketing or SEO can be beneficial. Excellent communication, time management, and self-motivation are crucial soft skills for managing multiple projects and client relationships. These abilities ensure the delivery of high-quality, search-friendly content that meets client goals and drives organic traffic.

What are some common challenges freelance SEO writers face when working with multiple clients?

Freelance SEO Writers often manage projects for several clients at once, each with its own brand voice, content guidelines, and SEO objectives. Balancing conflicting deadlines, adapting to different writing styles, and keeping up with ever-changing search engine algorithms can be challenging. Establishing clear communication with clients and using organizational tools like content calendars can help manage these demands. Over time, freelancers develop efficient workflows to deliver quality work on schedule and maintain strong professional relationships.

What are popular job titles related to Freelance Seo Writer jobs in Rochester, NY?

For Freelance Seo Writer jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Freelance Seo Writer jobs in Rochester, NY look for?

The top searched job categories for Freelance Seo Writer jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Freelance Seo Writer jobs?

Cities near Rochester, NY with the most Freelance Seo Writer job openings:

Freelance Seo Writer jobs near you
Infographic showing various Freelance Seo Writer job openings in Rochester, NY as of August 2026, with employment types broken down into 61% Full Time, 32% Part Time, and 7% Contract. Highlights an 63% Physical, 3% Hybrid, and 34% Remote job distribution, with an average salary of $47,766 per year, or $23 per hour.

SEO Generalist

Lovingly

Hopewell, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago

Job description

About Lovingly
Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.
We're building systems, not one-off campaigns - and we use AI as a core part of how we operate, not as a buzzword.
Role Summary
We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search:
  • Local (maps, packs, listings)
  • Web (partner sites + lovingly.com)
  • Emerging AI assistants and answer engines

This is not a narrow "SEO specialist" role focused on one site or one channel. You'll define standards, drive execution through others, and personally ship work that moves the numbers.
You won't be fighting to convince people SEO matters. You'll be designing and running the system that proves it.
Requirements
What You'll Own
Outcomes
  • Organic visibility and traffic growth for:
    • Priority partner florist sites
    • lovingly.com
    • Local search surfaces (GMB/GBP, maps, local packs)
  • SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys
  • Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections

System & Standards
  • Create and maintain the SEO playbook for:
    • Partner sites
    • lovingly.com
    • Local search (GBP, listings, basic citations)
  • Define non-negotiable standards for:
    • On-page elements (titles, meta, headings, content blocks)
    • Technical basics (indexation, redirects, robots, sitemaps)
    • Tracking and analytics tied to SEO initiatives

Routing & Delegation
You'll direct (not manage) SEO work done by:
  • Digital Marketing Specialists
    • Landing pages, metadata, content updates, basic technical hygiene
  • Online Business Coaches
    • Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations

You own the standards, priorities, and acceptance criteria. They help you scale execution.
What You'll Do (Day-to-Day)
  • Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
  • Translate audits into:
    • Clear task lists for Digital Marketing Specialists
    • Simple, action-ready checklists for Online Business Coaches
    • Well-defined tickets for Engineering via product/COO when technical changes are needed
  • Design and maintain templates for:
    • Local and store pages
    • Core landing pages and collections
    • High-intent SEO surfaces on lovingly.com
  • Own local SEO hygiene for top partners:
    • GBP category and content setup
    • NAP consistency and basic citations
    • URL + UTM standards for tracking
  • Set up and maintain SEO reporting across:
    • GA4, Search Console, and core dashboards
    • Partner-level scorecards where applicable
  • Use AI tools as a default part of your workflow to:
    • Draft and refine copy at scale
    • Generate briefs, QA checklists, and variant tests
    • Analyze search trends, logs, and performance patterns
  • Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

How You'll Work With Others
COO & Marketing Leadership
  • Align on which partners, markets, and lovingly.com surfaces matter most
  • Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards

Digital Marketing Specialists
  • Provide clear briefs, templates, and definitions of "done" for SEO-related work
  • Review and approve SEO-critical changes before they ship

Online Business Coaches
  • Equip them with simple, actionable SEO checklists for florists
  • Turn field conversations into real improvements in listings and onsite content

Engineering & Product
  • Create clear, concise technical SEO requests
  • Validate implementations when they go live and ensure tracking remains clean

You'll Thrive in This Role If You...
  • Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
  • Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
  • Are deeply curious about how SEO interacts with AI assistants and answer engines
  • Are comfortable owning both strategy and execution - you can design systems and do the work
  • Use AI and analytics tools as a core part of your process, not an afterthought
  • Can create clarity from ambiguity and move work forward without waiting for perfect specs
  • Are able to clearly communicate:
    • What you're doing
    • Why it matters
    • What you're seeing in the data

This Role Is Probably Not a Fit If...
  • You need detailed step-by-step direction to feel confident shipping work
  • You prefer a narrow scope (e.g., "just content" or "just technical audits")
  • You're attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
  • You're looking for a pure strategy role or need direct reports to feel effective

Role Structure
  • Role type: Individual contributor
  • Reports to: COO
  • Location: Hybrid - regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days

Benefits
Compensation Bands
  • Level 1: $75K-$110K + potential bonus/stipend
  • Level 2: $110K-$150K + potential bonus/stipend
  • Level 3: $150K-$200K + larger potential bonus/stipend tied to impact

Level determined by demonstrated cross-domain impact and AI implementation capability
Benefits & Work Environment
  • Health & Wellness: Comprehensive health insurance, dental, vision
  • Time Off: 22 days PTO + holidays + 4 Floating holidays
  • Retirement: 401(k) with company match up to 3%
  • Equipment: Latest Mac laptop

Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell Junction, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
  • One SEO project you're proud of
  • The levers you pulled (technical, content, local, etc.)
  • The measurable impact it had

If you're energized by the idea of architecting how an entire ecosystem wins in search - across local, web, and AI assistants - we'd love to hear from you.

Apply