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Freelance Seo Jobs in Rochester, NY (NOW HIRING)

Lovingly

SEO Generalist

Hopewell, NY · On-site

Role Summary We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search: * Local (maps, packs, listings) * Web (partner sites + lovingly.com)

Launch Focus

SEO Manager

Rochester, NY · On-site

We are looking for a SEO Manager. Main duties of the job is to increase search engine results, bring in more traffic, and overall, help increase brand exposure on the website. Increasing social media ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

CGI Digital

Digital Account Manager

Rochester, NY · On-site

Guide clients through SEO and search visibility strategies that drive growth * Identify opportunities to expand solutions that genuinely help their business * Partner with your Account Executive and ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Lead the planning, execution, and optimization of integrated digital marketing campaigns across channels such as paid media, social media, content marketing, and SEO. * Collaborate with internal and ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$65K - $75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

CEIPAL

Digital Marketing Manager

Rochester, NY · On-site

$60K - $80K/yr

... SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc. ● A solid understanding of technical, on-, and off-page SEO strategies ● Proven ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed recommendations, prioritize and oversee implementation to improve website's organic search performance.

Five Starinvest

Growth Marketing Manager

Rochester, NY · On-site

$75 - $100/hr

Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed recommendations, prioritize and oversee implementation to improve website's organic search performance.

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How much do freelance seo jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for freelance seo in Rochester, NY is $47.07, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $60.96 per hour, depending on experience, location, and employer.

What is a freelance SEO?

A Freelance SEO job involves optimizing websites to improve their rankings on search engines like Google. Freelancers work independently rather than for a single company, offering services such as keyword research, content optimization, link building, and technical SEO. They typically work with multiple clients, helping businesses attract more organic traffic and improve their online presence. This role requires staying updated with search engine algorithm changes and best practices to achieve effective results.

What are the key skills and qualifications needed to thrive as a freelance SEO?

To thrive as a Freelance SEO, you need a solid understanding of search engine algorithms, keyword research, on-page and off-page optimization, and content strategy, often demonstrated by relevant experience or coursework. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console, as well as certifications such as Google Analytics or HubSpot SEO, is highly valuable. Strong communication, time management, and client relationship skills set top freelancers apart in managing multiple projects and stakeholders. These competencies are crucial for delivering measurable results, retaining clients, and adapting to the ever-evolving digital landscape.

What are some common challenges faced by freelance SEO professionals and how can they be managed?

Freelance SEO professionals often face challenges such as keeping up with frequent search engine algorithm changes, managing multiple client expectations, and securing a consistent workflow. To manage these challenges, staying informed through industry blogs, ongoing training, and certifications is important for keeping strategies current. Effective communication and clear goal-setting with clients can help prioritize tasks and set realistic expectations. Additionally, developing a diverse client portfolio and reliable processes for reporting ROI can help stabilize workflow and build a strong reputation. By proactively addressing these areas, freelancers can build long-term client relationships and successful, sustainable careers.

What are the most commonly searched types of Seo jobs in Rochester, NY?

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Freelance Seo jobs near you
Infographic showing various Freelance Seo job openings in Rochester, NY as of August 2026, with employment types broken down into 6% Internship, 43% Full Time, 30% Part Time, 6% Temporary, and 15% Contract. Highlights an 49% In-person, and 51% Remote job distribution, with an average salary of $97,907 per year, or $47.1 per hour.

SEO Generalist

Hopewell, NY • On-site

Lovingly
Software Development • 11 - 50 employees
Learn more about Lovinglyexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago

Job description

About Lovingly
Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.
We're building systems, not one-off campaigns - and we use AI as a core part of how we operate, not as a buzzword.
Role Summary
We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search:
  • Local (maps, packs, listings)
  • Web (partner sites + lovingly.com)
  • Emerging AI assistants and answer engines

This is not a narrow "SEO specialist" role focused on one site or one channel. You'll define standards, drive execution through others, and personally ship work that moves the numbers.
You won't be fighting to convince people SEO matters. You'll be designing and running the system that proves it.
Requirements
What You'll Own
Outcomes
  • Organic visibility and traffic growth for:
    • Priority partner florist sites
    • lovingly.com
    • Local search surfaces (GMB/GBP, maps, local packs)
  • SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys
  • Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections

System & Standards
  • Create and maintain the SEO playbook for:
    • Partner sites
    • lovingly.com
    • Local search (GBP, listings, basic citations)
  • Define non-negotiable standards for:
    • On-page elements (titles, meta, headings, content blocks)
    • Technical basics (indexation, redirects, robots, sitemaps)
    • Tracking and analytics tied to SEO initiatives

Routing & Delegation
You'll direct (not manage) SEO work done by:
  • Digital Marketing Specialists
    • Landing pages, metadata, content updates, basic technical hygiene
  • Online Business Coaches
    • Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations

You own the standards, priorities, and acceptance criteria. They help you scale execution.
What You'll Do (Day-to-Day)
  • Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
  • Translate audits into:
    • Clear task lists for Digital Marketing Specialists
    • Simple, action-ready checklists for Online Business Coaches
    • Well-defined tickets for Engineering via product/COO when technical changes are needed
  • Design and maintain templates for:
    • Local and store pages
    • Core landing pages and collections
    • High-intent SEO surfaces on lovingly.com
  • Own local SEO hygiene for top partners:
    • GBP category and content setup
    • NAP consistency and basic citations
    • URL + UTM standards for tracking
  • Set up and maintain SEO reporting across:
    • GA4, Search Console, and core dashboards
    • Partner-level scorecards where applicable
  • Use AI tools as a default part of your workflow to:
    • Draft and refine copy at scale
    • Generate briefs, QA checklists, and variant tests
    • Analyze search trends, logs, and performance patterns
  • Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

How You'll Work With Others
COO & Marketing Leadership
  • Align on which partners, markets, and lovingly.com surfaces matter most
  • Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards

Digital Marketing Specialists
  • Provide clear briefs, templates, and definitions of "done" for SEO-related work
  • Review and approve SEO-critical changes before they ship

Online Business Coaches
  • Equip them with simple, actionable SEO checklists for florists
  • Turn field conversations into real improvements in listings and onsite content

Engineering & Product
  • Create clear, concise technical SEO requests
  • Validate implementations when they go live and ensure tracking remains clean

You'll Thrive in This Role If You...
  • Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
  • Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
  • Are deeply curious about how SEO interacts with AI assistants and answer engines
  • Are comfortable owning both strategy and execution - you can design systems and do the work
  • Use AI and analytics tools as a core part of your process, not an afterthought
  • Can create clarity from ambiguity and move work forward without waiting for perfect specs
  • Are able to clearly communicate:
    • What you're doing
    • Why it matters
    • What you're seeing in the data

This Role Is Probably Not a Fit If...
  • You need detailed step-by-step direction to feel confident shipping work
  • You prefer a narrow scope (e.g., "just content" or "just technical audits")
  • You're attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
  • You're looking for a pure strategy role or need direct reports to feel effective

Role Structure
  • Role type: Individual contributor
  • Reports to: COO
  • Location: Hybrid - regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days

Benefits
Compensation Bands
  • Level 1: $75K-$110K + potential bonus/stipend
  • Level 2: $110K-$150K + potential bonus/stipend
  • Level 3: $150K-$200K + larger potential bonus/stipend tied to impact

Level determined by demonstrated cross-domain impact and AI implementation capability
Benefits & Work Environment
  • Health & Wellness: Comprehensive health insurance, dental, vision
  • Time Off: 22 days PTO + holidays + 4 Floating holidays
  • Retirement: 401(k) with company match up to 3%
  • Equipment: Latest Mac laptop

Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell Junction, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
  • One SEO project you're proud of
  • The levers you pulled (technical, content, local, etc.)
  • The measurable impact it had

If you're energized by the idea of architecting how an entire ecosystem wins in search - across local, web, and AI assistants - we'd love to hear from you.

Apply