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Search Engine Marketing Manager Jobs in Rochester, NY

Lovingly

SEO Generalist

Hopewell, NY · On-site

Tracking and analytics tied to SEO initiatives Routing & Delegation You'll direct (not manage) SEO work done by: * Digital Marketing Specialists * Landing pages, metadata, content updates, basic ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

... and SEO/SEM. * Collaborate with creative and product teams to develop compelling content and messaging that resonates with target audiences. * Manage and optimize digital ad budgets, ensuring ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

... and SEO/SEM. * Collaborate with creative and product teams to develop compelling content and messaging that resonates with target audiences. * Manage and optimize digital ad budgets, ensuring ...

Launch Focus

SEO Manager

Rochester, NY · On-site

We are looking for a SEO Manager. Main duties of the job is to increase search engine results, bring in more traffic, and overall, help increase brand exposure on the website. Increasing social media ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Google is looking for a passionate and results-driven Digital Marketing Manager to join our ... Expertise in digital marketing platforms (Google Ads, Facebook Ads, etc.), SEO/SEM, content ...

Five Starinvest

Growth Marketing Manager

Rochester, NY · On-site

$75 - $100/hr

Growth Marketing Manager Regular Full-Time Marketing Rochester, NY, US Salary Range: $75,000.00 To ... Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$65K - $75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Growth Marketing Manager Reports To: Director of Marketing Department: Marketing FLSA Status ... Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed ...

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

... SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software ... managing Hubspot, including report generation, workflows, forms, and conversion tracking ● ...

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Search Engine Marketing Manager information

See Rochester, NY salary details

$41.4K

$72.7K

$104.1K

How much do search engine marketing manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for search engine marketing manager in Rochester, NY is $72,713.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,200.00 and $82,400.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Rochester, NY?

The most popular types of Search Engine Marketing jobs in Rochester, NY are:

What are popular job titles related to Search Engine Marketing Manager jobs in Rochester, NY?

For Search Engine Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Rochester, NY look for?

The top searched job categories for Search Engine Marketing Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Search Engine Marketing Manager jobs?

Cities near Rochester, NY with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $72,713 per year, or $35 per hour.

SEO Generalist

Lovingly

Hopewell, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Job description

About Lovingly
Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.
We're building systems, not one-off campaigns - and we use AI as a core part of how we operate, not as a buzzword.
Role Summary
We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search:
  • Local (maps, packs, listings)
  • Web (partner sites + lovingly.com)
  • Emerging AI assistants and answer engines

This is not a narrow "SEO specialist" role focused on one site or one channel. You'll define standards, drive execution through others, and personally ship work that moves the numbers.
You won't be fighting to convince people SEO matters. You'll be designing and running the system that proves it.
Requirements
What You'll Own
Outcomes
  • Organic visibility and traffic growth for:
    • Priority partner florist sites
    • lovingly.com
    • Local search surfaces (GMB/GBP, maps, local packs)
  • SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys
  • Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections

System & Standards
  • Create and maintain the SEO playbook for:
    • Partner sites
    • lovingly.com
    • Local search (GBP, listings, basic citations)
  • Define non-negotiable standards for:
    • On-page elements (titles, meta, headings, content blocks)
    • Technical basics (indexation, redirects, robots, sitemaps)
    • Tracking and analytics tied to SEO initiatives

Routing & Delegation
You'll direct (not manage) SEO work done by:
  • Digital Marketing Specialists
    • Landing pages, metadata, content updates, basic technical hygiene
  • Online Business Coaches
    • Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations

You own the standards, priorities, and acceptance criteria. They help you scale execution.
What You'll Do (Day-to-Day)
  • Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
  • Translate audits into:
    • Clear task lists for Digital Marketing Specialists
    • Simple, action-ready checklists for Online Business Coaches
    • Well-defined tickets for Engineering via product/COO when technical changes are needed
  • Design and maintain templates for:
    • Local and store pages
    • Core landing pages and collections
    • High-intent SEO surfaces on lovingly.com
  • Own local SEO hygiene for top partners:
    • GBP category and content setup
    • NAP consistency and basic citations
    • URL + UTM standards for tracking
  • Set up and maintain SEO reporting across:
    • GA4, Search Console, and core dashboards
    • Partner-level scorecards where applicable
  • Use AI tools as a default part of your workflow to:
    • Draft and refine copy at scale
    • Generate briefs, QA checklists, and variant tests
    • Analyze search trends, logs, and performance patterns
  • Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

How You'll Work With Others
COO & Marketing Leadership
  • Align on which partners, markets, and lovingly.com surfaces matter most
  • Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards

Digital Marketing Specialists
  • Provide clear briefs, templates, and definitions of "done" for SEO-related work
  • Review and approve SEO-critical changes before they ship

Online Business Coaches
  • Equip them with simple, actionable SEO checklists for florists
  • Turn field conversations into real improvements in listings and onsite content

Engineering & Product
  • Create clear, concise technical SEO requests
  • Validate implementations when they go live and ensure tracking remains clean

You'll Thrive in This Role If You...
  • Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
  • Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
  • Are deeply curious about how SEO interacts with AI assistants and answer engines
  • Are comfortable owning both strategy and execution - you can design systems and do the work
  • Use AI and analytics tools as a core part of your process, not an afterthought
  • Can create clarity from ambiguity and move work forward without waiting for perfect specs
  • Are able to clearly communicate:
    • What you're doing
    • Why it matters
    • What you're seeing in the data

This Role Is Probably Not a Fit If...
  • You need detailed step-by-step direction to feel confident shipping work
  • You prefer a narrow scope (e.g., "just content" or "just technical audits")
  • You're attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
  • You're looking for a pure strategy role or need direct reports to feel effective

Role Structure
  • Role type: Individual contributor
  • Reports to: COO
  • Location: Hybrid - regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days

Benefits
Compensation Bands
  • Level 1: $75K-$110K + potential bonus/stipend
  • Level 2: $110K-$150K + potential bonus/stipend
  • Level 3: $150K-$200K + larger potential bonus/stipend tied to impact

Level determined by demonstrated cross-domain impact and AI implementation capability
Benefits & Work Environment
  • Health & Wellness: Comprehensive health insurance, dental, vision
  • Time Off: 22 days PTO + holidays + 4 Floating holidays
  • Retirement: 401(k) with company match up to 3%
  • Equipment: Latest Mac laptop

Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell Junction, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
  • One SEO project you're proud of
  • The levers you pulled (technical, content, local, etc.)
  • The measurable impact it had

If you're energized by the idea of architecting how an entire ecosystem wins in search - across local, web, and AI assistants - we'd love to hear from you.

Apply