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Seo Jobs in Rochester, NY (NOW HIRING)

Lovingly

SEO Generalist

Hopewell, NY · On-site

Role Summary We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search: * Local (maps, packs, listings) * Web (partner sites + lovingly.com)

Launch Focus

SEO Manager

Rochester, NY

We are looking for a SEO Manager. Main duties of the job is to increase search engine results, bring in more traffic, and overall, help increase brand exposure on the website. Increasing social media ...

Framing Technology Inc

Marketing Manager

Rochester, NY · Hybrid

$65K - $90K/yr

This role is responsible for our website, SEO, social media, product marketing, content, campaigns, and sales enablement--helping customers discover, understand, compare, and ultimately choose ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Lead the planning, execution, and optimization of integrated digital marketing campaigns across channels such as paid media, social media, content marketing, and SEO. * Collaborate with internal and ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$65K - $75K/yr

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

Enpro

Global Digital Experience Manager

Palmyra, NY · On-site

Own SEO/GEO strategy, website content structure, and ongoing content optimization efforts * Use data and insights to drive continuous improvements in customer experience and campaign outcomes Cross ...

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

... SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc. ● A solid understanding of technical, on-, and off-page SEO strategies ● Proven ...

Nextiny

Entry Level Digital Marketer

Rochester, NY · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

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See Rochester, NY salary details

$79.4K

$111.8K

$142.6K

How much do seo jobs pay per year?

As of Jul 18, 2026, the average yearly pay for seo in Rochester, NY is $111,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $101,100.00 and $119,900.00 per year, depending on experience, location, and employer.

Is SEO dead or evolving in 2026?

SEO remains an evolving field for SEO specialists, as search engine algorithms continue to update and prioritize user experience, quality content, and technical optimization. Staying current with tools like Google Search Console and understanding emerging trends such as AI integration are essential for success in 2026.

What does an SEO job do?

An SEO job involves optimizing websites to improve their visibility in search engine results. This includes keyword research, on-page and off-page optimization, content creation, and analyzing website performance using tools like Google Analytics. SEO specialists work to increase organic traffic and enhance website ranking through strategic planning and technical skills.

What qualifications do you need for SEO?

To work as an SEO specialist, relevant qualifications include a bachelor's degree in marketing, communications, or a related field, along with knowledge of search engine algorithms, keyword research, and analytics tools like Google Analytics. Skills in content creation, technical SEO, and familiarity with SEO tools such as SEMrush or Ahrefs are also important. Certifications in SEO or digital marketing can enhance job prospects.

Is SEO a good career?

SEO is a viable career that involves optimizing websites to improve search engine rankings, requiring skills in analytics, content creation, and technical understanding. It offers opportunities for remote work, freelance projects, and continuous learning as search engine algorithms evolve. Success in SEO often depends on staying updated with industry tools and best practices, such as using Google Analytics and staying current with algorithm changes.

What does an SEO specialist do?

An SEO (Search Engine Optimization) specialist is responsible for improving a website's visibility in search engine results pages. They analyze, review, and implement changes to websites to optimize them for search engines like Google. This involves researching keywords, creating quality content, optimizing website structure, building backlinks, and monitoring performance metrics. The goal is to drive more organic (unpaid) traffic to the site and improve its ranking in search results.

What is the difference between Seo vs Content Writer?

AspectSeoContent Writer
Primary FocusOptimizing websites for search enginesCreating engaging written content
Skills NeededKeyword research, SEO tools, technical SEOWriting, editing, storytelling
Work EnvironmentDigital marketing teams, agenciesContent agencies, marketing teams
CertificationsSEO certifications, Google AnalyticsWriting courses, journalism degrees

Seo specialists focus on improving website visibility through search engine optimization techniques, while content writers craft compelling content to engage audiences. Both roles often collaborate but serve different core purposes within digital marketing strategies.

What are the key skills and qualifications needed to thrive as an SEO Specialist, and why are they important?

To thrive as an SEO Specialist, you need expertise in keyword research, on-page and off-page optimization, analytics, and a solid understanding of search engine algorithms, usually backed by experience or certifications in digital marketing. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console is essential for monitoring and improving website performance. Strong analytical skills, attention to detail, and effective communication make an SEO professional stand out. These abilities are vital for driving organic traffic, improving search rankings, and delivering measurable results to clients or organizations.

What Is SEO?

SEO or search engine optimization is the process of generating marketing results for a company or website through various forms of paid and non paid advertising. While the actual marketing content takes a variety of shapes, ranging from blogs and how-to guides to infographics, videos, product pages, and anything else that may be relevant to a company, SEO focuses on improving the ranking of this material in organic search results. SEO also involves using analytics software to determine which advertising techniques are most successful. Once a company has this information, it can start producing more content of that type, with the ultimate goal of improving its advertisements over time.

What are some common challenges faced by SEO specialists when working with cross-functional teams?

SEO specialists often collaborate with web developers, content creators, and marketing teams, which can present communication and alignment challenges. For example, implementing technical SEO recommendations may require developers to prioritize tasks that compete with other projects. Additionally, aligning content strategy with SEO goals sometimes involves negotiating with writers and editors to balance creativity and keyword optimization. Building strong relationships and clearly communicating the value of SEO can help overcome these obstacles and drive better results for the organization.
More about Seo jobs
What are the most commonly searched types of Seo jobs in Rochester, NY? The most popular types of Seo jobs in Rochester, NY are:
What are popular job titles related to Seo jobs in Rochester, NY? For Seo jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Seo jobs in Rochester, NY look for? The top searched job categories for Seo jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Seo jobs? Cities near Rochester, NY with the most Seo job openings:
Seo jobs near you
Infographic showing various Seo job openings in Rochester, NY as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $111,822 per year, or $53.8 per hour.
SEO Generalist

SEO Generalist

Lovingly

Hopewell, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Job description

About Lovingly
Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.
We're building systems, not one-off campaigns - and we use AI as a core part of how we operate, not as a buzzword.
Role Summary
We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search:
  • Local (maps, packs, listings)
  • Web (partner sites + lovingly.com)
  • Emerging AI assistants and answer engines

This is not a narrow "SEO specialist" role focused on one site or one channel. You'll define standards, drive execution through others, and personally ship work that moves the numbers.
You won't be fighting to convince people SEO matters. You'll be designing and running the system that proves it.
Requirements
What You'll Own
Outcomes
  • Organic visibility and traffic growth for:
    • Priority partner florist sites
    • lovingly.com
    • Local search surfaces (GMB/GBP, maps, local packs)
  • SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys
  • Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections

System & Standards
  • Create and maintain the SEO playbook for:
    • Partner sites
    • lovingly.com
    • Local search (GBP, listings, basic citations)
  • Define non-negotiable standards for:
    • On-page elements (titles, meta, headings, content blocks)
    • Technical basics (indexation, redirects, robots, sitemaps)
    • Tracking and analytics tied to SEO initiatives

Routing & Delegation
You'll direct (not manage) SEO work done by:
  • Digital Marketing Specialists
    • Landing pages, metadata, content updates, basic technical hygiene
  • Online Business Coaches
    • Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations

You own the standards, priorities, and acceptance criteria. They help you scale execution.
What You'll Do (Day-to-Day)
  • Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
  • Translate audits into:
    • Clear task lists for Digital Marketing Specialists
    • Simple, action-ready checklists for Online Business Coaches
    • Well-defined tickets for Engineering via product/COO when technical changes are needed
  • Design and maintain templates for:
    • Local and store pages
    • Core landing pages and collections
    • High-intent SEO surfaces on lovingly.com
  • Own local SEO hygiene for top partners:
    • GBP category and content setup
    • NAP consistency and basic citations
    • URL + UTM standards for tracking
  • Set up and maintain SEO reporting across:
    • GA4, Search Console, and core dashboards
    • Partner-level scorecards where applicable
  • Use AI tools as a default part of your workflow to:
    • Draft and refine copy at scale
    • Generate briefs, QA checklists, and variant tests
    • Analyze search trends, logs, and performance patterns
  • Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

How You'll Work With Others
COO & Marketing Leadership
  • Align on which partners, markets, and lovingly.com surfaces matter most
  • Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards

Digital Marketing Specialists
  • Provide clear briefs, templates, and definitions of "done" for SEO-related work
  • Review and approve SEO-critical changes before they ship

Online Business Coaches
  • Equip them with simple, actionable SEO checklists for florists
  • Turn field conversations into real improvements in listings and onsite content

Engineering & Product
  • Create clear, concise technical SEO requests
  • Validate implementations when they go live and ensure tracking remains clean

You'll Thrive in This Role If You...
  • Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
  • Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
  • Are deeply curious about how SEO interacts with AI assistants and answer engines
  • Are comfortable owning both strategy and execution - you can design systems and do the work
  • Use AI and analytics tools as a core part of your process, not an afterthought
  • Can create clarity from ambiguity and move work forward without waiting for perfect specs
  • Are able to clearly communicate:
    • What you're doing
    • Why it matters
    • What you're seeing in the data

This Role Is Probably Not a Fit If...
  • You need detailed step-by-step direction to feel confident shipping work
  • You prefer a narrow scope (e.g., "just content" or "just technical audits")
  • You're attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
  • You're looking for a pure strategy role or need direct reports to feel effective

Role Structure
  • Role type: Individual contributor
  • Reports to: COO
  • Location: Hybrid - regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days

Benefits
Compensation Bands
  • Level 1: $75K-$110K + potential bonus/stipend
  • Level 2: $110K-$150K + potential bonus/stipend
  • Level 3: $150K-$200K + larger potential bonus/stipend tied to impact

Level determined by demonstrated cross-domain impact and AI implementation capability
Benefits & Work Environment
  • Health & Wellness: Comprehensive health insurance, dental, vision
  • Time Off: 22 days PTO + holidays + 4 Floating holidays
  • Retirement: 401(k) with company match up to 3%
  • Equipment: Latest Mac laptop

Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell Junction, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
  • One SEO project you're proud of
  • The levers you pulled (technical, content, local, etc.)
  • The measurable impact it had

If you're energized by the idea of architecting how an entire ecosystem wins in search - across local, web, and AI assistants - we'd love to hear from you.

Apply