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Content Writer Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Writes and delivers sports stories in a clear and concise manner * Participates in and originates interview and discussion sports content for streaming platforms * Regularly posts content to various ...

Tribune Media

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Writes and delivers sports stories in a clear and concise manner * Participates in and originates interview and discussion sports content for streaming platforms * Regularly posts content to various ...

WOWK-TV

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Writes and delivers sports stories in a clear and concise manner * Participates in and originates interview and discussion sports content for streaming platforms * Regularly posts content to various ...

Caresoft

Technical Writer

Rochester, NY · On-site

Projects may include technical manuals, online content, product labeling and instructions for use ... Develops, writes, edits, manages review/approval, and proofreads complex materials for internal and ...

Tribune Media

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Strong writing and editing skills, with attention to detail and knowledge of AP style * Knowledge ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

WOWK-TV

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Strong writing and editing skills, with attention to detail and knowledge of AP style * Knowledge ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

Nexstar Media Group

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Strong writing and editing skills, with attention to detail and knowledge of AP style * Knowledge ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

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All JobsContent Writer JobsContent Writer Jobs in Rochester, NY

Content Writer information

See Rochester, NY salary details

$13

$39

$98

How much do content writer jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for content writer in Rochester, NY is $39.92, according to ZipRecruiter salary data. Most workers in this role earn between $23.22 and $45.77 per hour, depending on experience, location, and employer.

What is a content writer?

A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.

What does a content writer do?

A Content Writer is responsible for creating written material for websites, blogs, social media, marketing campaigns, and other digital or print platforms. Their primary duties include researching topics, writing engaging and accurate content, and editing their work to ensure clarity, grammar, and adherence to a specific style or brand voice. Content Writers may also optimize their writing for search engines (SEO) and collaborate with editors, designers, or marketing teams to deliver effective messaging. Their work is essential in helping organizations communicate with their audience, build brand awareness, and achieve business goals.

What are the key skills and qualifications needed to thrive as a content writer, and why are they important?

To thrive as a Content Writer, you need excellent writing, editing, and research skills, often supported by a relevant degree or portfolio of published work. Familiarity with content management systems (CMS), SEO tools, and basic HTML is typically required. Creativity, adaptability, and strong time management help writers produce engaging and on-brand content within deadlines. These skills ensure high-quality, search-optimized content that meets audience needs and drives organizational goals.

What are some common challenges content writers face when working with multiple stakeholders, and how can they effectively manage feedback?

Content writers often collaborate with marketing teams, subject matter experts, and editors, each with their own perspectives and objectives. Balancing these inputs can be challenging, especially when feedback is conflicting or unclear. Effective content writers manage this by maintaining open communication, clarifying objectives early on, and keeping a version control system for drafts. They also prioritize feedback based on project goals and leverage their editorial judgment to create cohesive, audience-focused content.

What is the difference between Content Writer vs Copywriter?

AspectContent WriterCopywriter
Primary FocusCreating informative, engaging content for websites, blogs, and articlesCrafting persuasive, sales-oriented copy for advertisements and marketing materials
Skills & CredentialsStrong research, SEO knowledge, good writing skillsPersuasive writing, marketing understanding, creativity
Work EnvironmentWebsites, blogs, online publicationsAdvertising agencies, marketing departments, branding firms
Industry UsageUsed across digital content platformsPrimarily in advertising and marketing campaigns

While both Content Writers and Copywriters create written content, Content Writers focus on informative and engaging articles or blog posts, whereas Copywriters specialize in persuasive content aimed at driving sales or conversions. Understanding these differences helps employers and job seekers target the right roles and skills.

How to get hired as a content writer?

To get hired as a content writer, build a strong portfolio showcasing your writing skills, gain experience through freelance projects or internships, and develop proficiency in relevant tools like SEO and content management systems. Networking and applying to job listings on platforms like LinkedIn or specialized writing job boards can also improve your chances.
More about Content Writer jobs

What are the most commonly searched types of Content Writer jobs in Rochester, NY?

The most popular types of Content Writer jobs in Rochester, NY are:

What are popular job titles related to Content Writer jobs in Rochester, NY?

For Content Writer jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Content Writer jobs in Rochester, NY look for?

The top searched job categories for Content Writer jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Content Writer jobs?

Cities near Rochester, NY with the most Content Writer job openings:

Content Writer jobs near you
Infographic showing various Content Writer job openings in Rochester, NY as of August 2026, with employment types broken down into 4% Internship, 83% Full Time, 11% Part Time, and 2% Contract. Highlights an 88% In-person, 8% Hybrid, and 4% Remote job distribution, with an average salary of $83,030 per year, or $39.9 per hour.

Sports Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Nexstar Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 105 frontline employees who took The Breakroom Quiz

45th of 76 rated media

Job description

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/Rochester First streaming/RochesterFirst.com in Rochester, New York is hiring a Sports Content Creator who is a presenter/producer of digital sports content for all platforms in a manner that is clear, engaging and meaningful to all consumers. The Sports Content Creator analyzes and presents facts about sports events by interview, investigation or observation.
Essential Duties and Responsibilities:
  • Produces and presents sports reports for all platforms
  • Creates programs and long form content appropriate for streaming channels and platforms
  • Ensures that all sports content meets company standards for journalistic integrity and production quality
  • Writes and delivers sports stories in a clear and concise manner
  • Participates in and originates interview and discussion sports content for streaming platforms
  • Regularly posts content to various social media platforms
  • Generates original story ideas for traditional and non-traditional sports topics
  • Operates and maintains podcast broadcast equipment
  • Connects with various local and national sports figures for interview and discussion content
  • Assists in writing, copy editing, researching and coordinating sports programming and other content
  • Responds to breaking sports events and other urgent newsrooms situations as required
  • Works closely with the sports team to develop comprehensive sports coverage
  • Participates in promotional activities including public appearances
  • Performs special projects and other duties as assigned
  • Shoots video for sports reports
  • Sets up, composes and executes video content for live, recorded and social items
  • Maintains video equipment
  • Edits video clips for social platforms, website, streaming and television broadcasts
  • Writes stories for the social platforms, website, streaming and television broadcasts
  • Interacts with viewers and users on social media sites

Requirements & Skills:
  • Bachelor's degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Superior on-air presence
  • Minimum three years' experience in sports reporting and anchoring (more or less depending on market size)
  • Fluency in English
  • Excellent communication skills, both oral and written with the ability to ad lib when required
  • Experience with posting and editing content to all social media platforms
  • Experience guiding, directing and motivating others
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Ability to effectively listen to fully understand problems and communicate with a team to shape a solution
  • Valid driver's license with a good driving record
  • Flexibility to work any shift

Compensation $16.50 - $18 / hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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