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Copywriting Jobs in Rochester, NY (NOW HIRING)

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Copywriting information

See Rochester, NY salary details

$14

$36

$66

How much do copywriting jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for copywriting in Rochester, NY is $36.25, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $41.01 per hour, depending on experience, location, and employer.

What does a copywriter exactly do?

A copywriter creates written content for advertising, marketing, and promotional materials to persuade or inform target audiences. They research topics, craft clear and engaging messages, and often use tools like style guides and editing software to ensure quality and consistency. Copywriters may work on websites, ads, emails, and social media campaigns, often meeting deadlines in a collaborative environment.

What are the key skills and qualifications needed to thrive in copywriting, and why are they important?

To thrive in copywriting, you need excellent writing, editing, and grammar skills, typically supported by a background in marketing, communications, or journalism. Familiarity with content management systems (CMS), SEO tools, and digital marketing platforms is highly beneficial. Creativity, adaptability, and strong collaboration skills help copywriters develop compelling messages that resonate with target audiences. These abilities are crucial for producing effective content that meets both business objectives and audience needs in a fast-paced environment.

Can I get a job as a copywriter?

Yes, you can get a job as a copywriter if you have strong writing skills, a good portfolio, and knowledge of marketing or advertising principles. Many copywriters work freelance or for agencies, and proficiency with tools like Google Docs or content management systems is often required. Entry-level positions may require a degree in marketing, communications, or a related field.

What are the typical daily responsibilities of a copywriter?

As a copywriter, your daily tasks often include researching and writing content for websites, advertisements, social media, email campaigns, and other marketing materials. You'll collaborate closely with marketing teams, designers, and project managers to ensure the messaging aligns with brand voice and campaign objectives. Regular responsibilities also involve editing drafts, optimizing copy for SEO, and revising content based on client or team feedback. This variety keeps the role dynamic and allows you to develop diverse skills in the field of marketing communication.

Is copywriting a stressful job?

Copywriting can be stressful due to tight deadlines, high client expectations, and the need for creativity under pressure. However, workload and stress levels vary depending on the employer, project scope, and individual skills. Good time management and clear communication can help manage stress in this role.

What is a copywriter?

A copywriting job involves creating persuasive and engaging text for marketing, advertising, and branding purposes. Copywriters craft content for ads, websites, emails, social media, and other materials to attract and convert audiences. They focus on clear messaging, brand voice, and compelling storytelling to drive action. Strong research, creativity, and an understanding of consumer psychology are key to success in this role.

What are the most commonly searched types of Copywriting jobs in Rochester, NY?

The most popular types of Copywriting jobs in Rochester, NY are:

What are popular job titles related to Copywriting jobs in Rochester, NY?

For Copywriting jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Copywriting jobs in Rochester, NY look for?

The top searched job categories for Copywriting jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Copywriting jobs?

Cities near Rochester, NY with the most Copywriting job openings:

Infographic showing various Copywriting job openings in Rochester, NY as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 33% In-person, 34% Hybrid, and 33% Remote job distribution, with an average salary of $75,394 per year, or $36.2 per hour.

Creative Supervisor (Art Director) Rochester

The Martin Group

Victor, NY • On-site

$116K - $121K/yr

Full-time

Posted 19 days ago


Job description

Summary
You will be responsible for coordinating with the Creative Director, account services, and other 
internal resources to develop, execute, and lead creative solutions for a high-profile client. As a Creative Supervisor you will direct the activities of subordinates to maintain agency's standards of creative excellence, timeliness, and profitability while achieving the client's goals. 


At The Martin Group, we love what we do and care greatly about how we do it. You will be 
successful in this role if you are passionate about deeply engaging with your team, the client, 
and community, are driven by inspiring action toward creative solutions, and consistently strive 
for precision in execution.


Primary Responsibilities
• Works with Creative Director, Art Directors/Copywriters, Account Teams and client to 
develop concepts for client programs, proposals, presentations, and other creative assignments. 
• Manages the strategy for a core client and its projects. Uses critical thinking and 
problem-solving skills to analyze problems and plan for solutions.
• Provide accurate time and cost estimates for each deliverable.
• Leads meetings with clients to establish creative direction and obtain approval on 
objectives.
• Contributes hands-on to the project from concept through design and execution, 
effectively managing daily workload, projects, and deadlines.
• Expert in communicating both internally and externally (clients, vendors, community). 
Presents information clearly, leveraging communication strengths and an awareness of 
blind spots.
• Coaches and develops team members to ensure effective internal and external 
relationships.
• Has a strong understanding of the department’s discipline. Coaches and mentors the 
team through change management. Acts as an external agency ambassador by 
attending department industry specific business community events.
• Expert understanding of the assigned responsibilities. Directs the activities of 
subordinates to maintain agency's standards of creative excellence, timeliness, and 
profitability while achieving the client's goals. Can identify opportunities for cross-sell, 
efficiencies, or relationship building across departments.
• Identifies efficiencies that may support assigned responsibilities. Is a change agent for 
new tools. Understands and uses Agency related tools and technology.
• Demonstrates passion for making a difference internally, for the client, and the 
community. Has a team first mentality, going above and beyond the role to make a 
difference. Proactively looks for ways to help the team succeed. Is accountable for the 
team’s deliverables, and is actively engaged in the constant evolution of the agency.
Skills and Abilities
• Exemplary level of design and visual communication skills
• Excellent presentation skills with the ability to articulate and persuasively sell creative 
concepts within the agency and directly to clients
• Superior knowledge of Adobe Photoshop, InDesign and Illustrator
• Proficient knowledge of Microsoft Office
• Ability to work on multiple projects and brands simultaneously while maintaining 
attention to detail
• A high level of skill in written English, including spelling, grammar and punctuation


Requirements
• Bachelor's Degree in Advertising, Visual Communications, Marketing Communications 
or equivalent work experience in a related field
• Minimum of 5 years of experience in a creative field