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Web Content Writer Jobs in Michigan (NOW HIRING)

Codetech Inc

Technical Writer

Lansing, MI · On-site

Technical Writer 3, DTMB Agency Services Supporting MDARD DTMB Agency Services is seeking a ... update documents and web published content for ADA WCAG 2.1AA compliance for the Michigan ...

General Motors

Web Operations Lead

Warren, MI · On-site +1

Expertise with content management systems and the ability to manage complex, multi-region websites ... written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT ...

DocNetwork

Content Marketing Coordinator

Ann Arbor, MI · On-site +1

$50K - $60K/yr

Strong writing and editing skills across digital formats (email, web, collateral) * Experience working in a CMS (WordPress or similar) and comfort publishing content * Strong initiative and a ...

Ask IT consulting

Sr. Technical Writer

Lansing, MI

These tasks include designing, writing/creating, and updating user documentation and/or help systems for custom-designed computer applications, developing and posting web content about a variety of ...

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$18

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How much do web content writer jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for web content writer in Michigan is $35.85, according to ZipRecruiter salary data. Most workers in this role earn between $26.39 and $41.92 per hour, depending on experience, location, and employer.

What Does a Web Content Writer Do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a Web Content Writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a Web Content Writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a Web Content Writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs
What are the most commonly searched types of Web Content Writer jobs in Michigan? The most popular types of Web Content Writer jobs in Michigan are:
What are popular job titles related to Web Content Writer jobs in Michigan? For Web Content Writer jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Web Content Writer jobs in Michigan look for? The top searched job categories for Web Content Writer jobs in Michigan are:
What cities in Michigan are hiring for Web Content Writer jobs? Cities in Michigan with the most Web Content Writer job openings:
What are popular job titles related to Web Content Writer jobs in MI? For Web Content Writer jobs in MI, the most frequently searched job titles are:
Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Michigan as of July 2026, with employment types broken down into 1% Internship, 73% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $74,564 per year, or $35.8 per hour.
Learning and Development Content Writer

Learning and Development Content Writer

Tommy's Express Car Wash

Holland, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

Job description

Tommy's is looking for a Learning and Development Content Writer to support the Learning & Development team with designing technical and instructional content for training materials provided to new franchise partners and site leaders running Tommy's Express locations across the country. This role will help create and maintain impactful curriculum, modules, videos, manuals, and materials to help our franchise partners and site teams operate their business successfully and in accordance with corporate standards. The ideal candidate will have the ability to take technical instruction and deliver it in a way that's easy for a learner to digest and understand.
What can Tommy's offer you?
  • Base pay and eligibility for annual profit-sharing bonus
  • Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
  • Dependent Care FSA with on-site Daycare options
  • 401k match and complimentary financial planning services
  • Paid time off and paid holidays
  • Opportunity for continued education and tuition assistance
  • Valuable learning and development program
  • Significant ability to grow internally for motivated and strong performing team members
  • Fun, energetic, family-oriented work culture with an emphasis on team member morale
  • Growing nationwide brand / presence

Position Responsibilities:
  • Write training material to help all franchise partners, site leaders, and team members in understanding the core functions of our car wash business model through compelling, interactive and engaging content
  • Craft compelling, effective, on-brand learning experiences for franchise partners
  • Update and maintain various types of training materials and methods to engage franchise partners and enhance the learning process
  • Utilize instructional design principles and techniques to develop eLearning modules and assessments
  • Work across multiple teams and platforms to develop and deliver content that demonstrates a deep understanding of our core business operations and wash functions
  • Design and improve both existing and new training materials across various platforms that capture ongoing franchise partner training topics and company knowledge base to ensure seamless execution and clarity of message
  • Format varieties include eLearning modules, workbooks, PDFs, assessments, slides, photos, videos, and scripts
  • Creation platforms include Articulate 360 (Rise/Storyline) and Adobe Creative Cloud (Express, InDesign, Premiere Pro, Acrobat)
  • Liaise with subject matter experts to ensure that content creation and quality is aligned with company standards and expectations
  • Take ownership of ad hoc projects from end-to-end, collaborating seamlessly with cross-functional stakeholders internally and externally
  • Assist with coordinating and hosting learning and development sessions live or over video for both new and existing franchise partners
  • Evaluate the impact of training material and sessions, as well as stay up to date on industry trends, to drive continuous improvements
  • Effectively maintain standards of quality and manage tight deadlines of competing priorities with all projects and initiatives
  • Other duties as assigned; duties and responsibilities may change at any time with or without notice

Position Qualifications & Candidate Attributes:
  • Advanced degree or equivalent formal training/certifications in Education, Instructional Design, Communications, or related field
  • 3+ years of relevant experience, such as curriculum development, creation of training materials and/or instructional manuals, or other related professional writing and content development
  • Exceptional oral, written, and interpersonal communications skills; ability to quickly learn and adopt the voice of the company and leadership
  • Proficient, proven copywriting and editing skills; writing sample will be requested during interview process
  • Video production and graphic design abilities a strong plus
  • Deep understanding of training technologies and ability to execute messaging across multiple platforms including web, video and printed materials
  • Ability to collaborate across multiple departments to develop and organize the most effective internal and external training materials for our company and franchise partners
  • Excellent organizational and time management skills
  • Natural curiosity and eagerness to learn in a fast-paced environment
  • Ability to work independently, multitask and prioritize workload to meet deadlines
  • Extremely detail-oriented with desire for 100% accuracy
  • Strong mechanical aptitude, experience in a structured corporate environment preferred
  • Technical savvy and proficient in Microsoft Office; experience within database systems and LMS management a plus
  • Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
  • High level of integrity and dependability with a strong sense of urgency and results-orientation
  • Views customer care as high priority; exhibits a positive can-do attitude
  • Displays a strong initiative and drive to identify gaps and fill them

Work Environment and Physical Demands:
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectations.
To successfully perform the essential functions of this job, team member must be able to:
  • Work and commute in all weather conditions
  • Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
  • Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
  • Work in a fast-paced environment where they will often be multitasking
  • Move about inside the office to access standard office equipment
  • Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
  • Remain in a stationary position 50%+ of the time, alternating between sitting and standing
  • Ability to move and lift up to 30 pounds
  • Drive between company locations and/or vendors or suppliers as needed while on job

Overview of Tommy Enterprises Companies:
Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.
Tommy's Express Operations consists of a number of corporately owned Tommy's Express car wash locations across the country. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year through the launch of Tommy's Express Capital, a new private fund strategy.
Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.

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