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Web Content Writer Jobs in Michigan (NOW HIRING)

Omnicom

Content Manager

Birmingham, MI · On-site

... web content through JIRA ticketing system. - Implement web content into the Content Management ... written, verbal, text, etc. - Detail oriented with ability to work in dynamic environment, with ...

Omnicom

Content Manager

Birmingham, MI · On-site

... web content through JIRA ticketing system. - Implement web content into the Content Management ... written, verbal, text, etc. - Detail oriented with ability to work in dynamic environment, with ...

Codetech Inc

Technical Writer

Lansing, MI · On-site

Technical Writer 3, DTMB Agency Services Supporting MDARD DTMB Agency Services is seeking a ... update documents and web published content for ADA WCAG 2.1AA compliance for the Michigan ...

Omnicom

Content Manager-3

Birmingham, MI · On-site

Implement web content into the Content Management System (CMS) per Creative Agency and/or Client ... Solid communication skills - written, verbal, text, etc. * Detail oriented with ability to work in ...

Ask IT consulting

Sr. Technical Writer

Lansing, MI · On-site

These tasks include designing, writing/creating, and updating user documentation and/or help systems for custom-designed computer applications, developing and posting web content about a variety of ...

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Web Content Writer information

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$18

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$80

How much do web content writer jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for web content writer in Michigan is $35.85, according to ZipRecruiter salary data. Most workers in this role earn between $26.39 and $41.92 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs
What are the most commonly searched types of Web Content Writer jobs in Michigan? The most popular types of Web Content Writer jobs in Michigan are:
What are popular job titles related to Web Content Writer jobs in Michigan? For Web Content Writer jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Web Content Writer jobs in Michigan look for? The top searched job categories for Web Content Writer jobs in Michigan are:
What cities in Michigan are hiring for Web Content Writer jobs? Cities in Michigan with the most Web Content Writer job openings:
What are popular job titles related to Web Content Writer jobs in MI? For Web Content Writer jobs in MI, the most frequently searched job titles are:
Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 71% Full Time, 24% Part Time, 1% Temporary, and 3% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution, with an average salary of $74,564 per year, or $35.8 per hour.

Website Content and Quality Assurance Assistant

Goodwill Industries of West Michigan

Muskegon, MI • On-site

Full-time

Posted 9 days ago

Goodwill Industries Of West Michigan rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

99th of 770 rated non-profit organizations

Job description

Website Content and Quality Assurance Assistant
Location: Muskegon County, Michigan (In Office)
Hours: 12-16 hours per week (fixed schedule preferred)
Duration: Temporary, Open-Ended
Position Summary
Muskegon County is seeking a detail-oriented Website Content and Quality Assurance assistant to help with the ongoing migration and review of content for a new county website.
This position will help ensure that information from the County's existing website is appropriately represented, organized, and maintained within a new content management system. The successful candidate will compare existing and new website content, identify missing information, improve content quality, and help ensure the website meets modern standards for usability, accessibility, and search engine optimization.
This is not a data-entry position. The ideal candidate will be comfortable evaluating content, identifying gaps and inconsistencies, and making recommendations for improvement.
Primary Responsibilities
  • Compare the County's existing website with the new website to ensure all required information, resources, and services are appropriately represented.
  • Identify missing content, broken user journeys, and opportunities for improvement.
  • Edit and organize web content based on existing content, source materials, and project notes.
  • Complete and refine partially built pages as directed.
  • Learn and effectively utilize the CMS (training provided).
  • Review content for grammar, spelling, readability, consistency, and accuracy.
  • Evaluate website content from the perspective of residents, visitors, and other end users.
  • Apply SEO best practices to page structure, headings, and content organization.
  • Help identify and address accessibility concerns using WCAG-based best practices.
  • Participate in regular planning and review meetings with the Web Developer.

Required Qualifications
  • Excellent attention to detail.
  • Strong written communication, proofreading, and editing skills.
  • Ability to work independently and manage assigned tasks.
  • Organizational and analytical skills.
  • Ability to compare large amounts of information and identify discrepancies.
  • Willingness and ability to learn new web content systems quickly.
  • Basic understanding of websites and web navigation principles.
  • Comfortable receiving feedback and incorporating revisions.

Ideal Candidate
The ideal candidate:
  • Notices details that others miss.
  • Takes pride in accuracy and quality.
  • Has strong spelling, grammar, and proofreading skills.
  • Enjoys organizing and improving information.
  • Can learn new systems quickly.
  • Thinks critically about how people use websites.
  • Is comfortable making recommendations rather than simply following instructions.
  • Can balance consistency, usability, accessibility, and resident needs when evaluating content would be a plus.

What You'll Learn
  • Website migration and content governance.
  • Content management using our new CMS (dotCMS).
  • Accessibility and usability best practices.
  • Government website management.
  • SEO fundamentals and content strategy.
  • Information architecture and website organization.
  • Real-world experience managing a large public-facing website.

Schedule
  • Approximately 12-16 hours per week.
  • Fixed schedule preferred.
  • In-office position only.
  • Weekly (or more often, based on schedule) check-in and planning meetings with the Web Developer.

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