Web Content Writer Jobs in Detroit, MI (NOW HIRING)

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

We are seeking a digitally-focused Senior Copywriter with strong CRM, site, product, and UX writing experience to join our team and support a key fintech client! 

As a Senior Copywriter, you will craft compelling, cohesive, on-brand communications that drive engagement, build brand affinity, and foster meaningful customer conversations. You'll collaborate directly with clients as well as internal Account, Strategy, Creative, and Technology teams to develop concepts and strategies aligned with client goals. You'll guide and execute cross-channel digital creative from initial concept through multiple rounds of refinement to final delivery. You may also serve as the day-to-day creative lead on ongoing projects on multiple brands. 

Your work will focus on CRM, site, product, and UX copy but may also include other quippy marketing and compelling narrative work across shortform and longform, B2C and B2B, site, social, and email... anything is fair game. With a focus on consistency messaging, language, and tone across channels, you'll ensure that we deliver the right message to the right audience at the right time. 

PLEASE NOTE: Preference will be given to candidates who are local to the New York City, Chicago, Detroit, Atlanta, or Miami metros and willing to commit to a hybrid schedule of 3 days/week on average. Highly qualified candidates living in other markets may also be considered.

Responsibilities

• Develop clear, creative, and engaging short-, mid-, and longform copy for campaigns across digital media channels with a focus on CRM, site, product, and UX content.
• Collaborate with creative leads and cross-functional teams to execute ideas for web-based, social, paid media, video, and email content.
• Write in-depth creative and narrative content for landing pages, microsites, and digital experiences that extend consistent messaging across the entire digital marketing ecosystem.
• Generate original concepts and deliver polished, client-ready content.
• Work alongside content strategists to interpret business goals and technical requirements into clear, actionable, and user-friendly copy.
• Partner with experience designers to craft intuitive user flows and page layouts, always advocating for the best user experience.
• Ensure tone, style, and messaging are consistent across all touchpoints and align with the client's brand voice.
• Proofread a variety of deliverables (including wireframes, copy decks, and visual comps) for grammar, spelling, and consistency.
• Collaboratively integrate consumer insights into concepts and execution.

Qualifications

• 5+ years of prior digitally-focused copy and content writing experience, preferably in an advertising agency environment; prior experience supporting finance, technology, or healthcare clients preferred.
• Broad experience across both creative, shortform, ad-style copywriting and longer, more narrative/journalistic storytelling with a focus of CRM, site, product, and UX copy.
• Understanding of UX principles and how they inform copy.
• Versatile writing skills with the ability to adapt tone and style across diverse brands and formats.
• An ability to extend brand voice across channels, ensuring consistency in tone from marketing and ad copy to social content to site and product copy.
• Experience performing A/B testing on campaign ideas.
• Strong knowledge of trends in digital marketing and the broader interactive space.
• Exceptional attention to detail, especially under tight deadlines.
• Experience working collaboratively within cross-functional creative teams.
• Excellent creative thinking, communication, and interpersonal skills.
• Proficiency in MS Office and design collaboration tools such as Sketch, Figma, and the full Adobe Suite.
• A digitally-focused portfolio is required and should be submitted at time of application. Samples should include site, product, email, landing pages, banners, and similar digital channels.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $79,990-$125,925 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be November 10, 2025.

 Compensation Range: USD $79,990.00 - USD $125,925.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2025.Employment Type: OTHER