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Web Content Writer Jobs in Michigan (NOW HIRING)

Steelcase Inc

Content Producer

Grand Rapids, MI · On-site

$121K/yr

If you're energized by writing compelling content, building reusable content experiences, and ... Experience creating content across multiple mediums, including web, social, video, promotional, and ...

Steelcase, Inc.

Content Producer

Grand Rapids, MI · On-site

$121K/yr

If you're energized by writing compelling content, building reusable content experiences, and ... Experience creating content across multiple mediums, including web, social, video, promotional, and ...

smartdept. inc.

Contract Copywriter

Ada, MI · On-site

Write and copy edit marketing content based on provided strategy and briefs * Produce clear, accurate copy for product materials, web content, sales collateral, and campaign assets * Apply a copy ...

Paramount

Web Producer (per diem)

Southfield, MI · On-site

The person also must possess strong news writing and copy-editing skills, the ability shoot video ... The primary goal is to create engaging content to assist with building site traffic and growing ...

Paramount

Web Producer (per diem)

Southfield, MI

The person also must possess strong news writing and copy-editing skills, the ability shoot video ... The primary goal is to create engaging content to assist with building site traffic and growing ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

SSDM is looking for a Digital Content Coordinator to help the agency grow and produce effective ... write copy optimized for search engine that is entertaining and informative * Build web pages and ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

$60K/yr

SSDM is looking for a Digital Content Coordinator to help the agency grow and produce effective ... write copy optimized for search engine that is entertaining and informative * Build web pages and ...

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Web Content Writer information

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How much do web content writer jobs pay per hour?

As of Jul 20, 2026, the average hourly pay for web content writer in Michigan is $35.85, according to ZipRecruiter salary data. Most workers in this role earn between $26.39 and $41.92 per hour, depending on experience, location, and employer.

What Does a Web Content Writer Do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a Web Content Writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a Web Content Writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a Web Content Writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs
What are the most commonly searched types of Web Content Writer jobs in Michigan? The most popular types of Web Content Writer jobs in Michigan are:
What are popular job titles related to Web Content Writer jobs in Michigan? For Web Content Writer jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Web Content Writer jobs in Michigan look for? The top searched job categories for Web Content Writer jobs in Michigan are:
What cities in Michigan are hiring for Web Content Writer jobs? Cities in Michigan with the most Web Content Writer job openings:
What are popular job titles related to Web Content Writer jobs in MI? For Web Content Writer jobs in MI, the most frequently searched job titles are:
Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Michigan as of July 2026, with employment types broken down into 1% Internship, 73% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $74,564 per year, or $35.8 per hour.
Content Producer

Content Producer

Steelcase Inc

Grand Rapids, MI • On-site

$121K/yr

Full-time

Posted 11 days ago

Steelcase rating

7.1

Company rating: 7.1 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

16th of 46 rated furniture manufacturers

Job description

Description
Are you a versatile storyteller who enjoys creating content that connects with audiences across multiple channels and formats?
Do you thrive in a fast-paced environment where you can balance creativity, collaboration, and quality while managing multiple projects at once?
If you're energized by writing compelling content, building reusable content experiences, and helping shape how a global brand communicates with its audiences, this could be the role for you.
Helping You Thrive By:
  • Offering competitive wages and benefits, that support your life both in and out of work
  • Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
  • Creating continuous learning opportunities to help you grow and upskill.
  • Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day.
  • Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment.

You'll Support Meaningful Work By:
  • Creating and producing a wide range of brand content across channels and formats, including editorial, web, social, video, and foundational brand content.
  • Translating creative briefs and business objectives into clear, audience-focused, on-brand content that supports communication goals.
  • Producing multiple content iterations while incorporating feedback and maintaining quality in a fast-paced environment.
  • Upholding brand voice, tone, editorial standards, and content accuracy across all deliverables.
  • Collaborating with creative, digital, marketing communications, and communications operations partners to deliver content aligned to strategy and deadlines.
  • Managing workload priorities across multiple concurrent projects while leveraging technology, including AI, to enhance content development and workflow efficiency.
  • Building modular, reusable content assets optimized for discoverability, accessibility, audience engagement, and performance across channels.

Minimum Qualifications:
  • Bachelor's degree in Communications, English, Journalism, or a related field; or equivalent combination of education and experience.
  • 4+ years of experience in content creation, copywriting, editorial, brand communications, or marketing communications.
  • Demonstrated experience writing across a variety of content types and formats, including short-form and long-form content.
  • Proven ability to produce high-quality content in a fast-paced environment while managing multiple priorities.
  • Ability to effectively receive feedback, adapt content, and collaborate with creative, digital, and marketing partners.
  • Demonstrated intellectual curiosity and a continuous learning mindset.

Desired Skills and Experience:
  • Experience creating content across multiple mediums, including web, social, video, promotional, and editorial content.
  • Ability to identify, develop, and tell compelling stories that align with brand and audience needs.
  • Knowledge of structured and modular content strategies, including content designed for SEO, AI discoverability, and reuse across channels.
  • Familiarity with content management systems, collaboration platforms, and content performance analytics.
  • Experience working within brand communications, corporate communications, or B2B marketing environments.

Doing Better for People and Planet:
Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us:
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
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