Web content writing aims to engage online users and increase web traffic for organizations. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. A freelance web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Unlike staff writers, freelance web content writers are independent contractors who work with a number of different companies or who may be contracted to work with just one company for an extended period of time. Freelance web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results.