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Web Content Writer Jobs in Boston, MA (NOW HIRING)

The Public Interest Network

Content Writer

Boston, MA · On-site

$40K - $42K/yr

Content Writer Department: Creative Employment Type: Full Time Location: Boston, MA Reporting To ... Amplify our stories on the web and in print. Adapt them for email alerts and fundraisers, campaign ...

UMass Lowell

Web Content Coordinator

Lowell, MA · On-site

$65K/yr

The Web Content Coordinator is responsible for maintaining the UMass Lowell website, ensuring ... Ability to write, speak and use images to clearly and persuasively communicate with technical and ...

The Public Interest Network

Content Writer

Boston, MA

Amplify our stories on the web and in print. Adapt them for email alerts and fundraisers, campaign ... written not only academic papers but also news articles, opinion columns, blogs, campaign content ...

Acro Service Corporation

Be Seen First

Web Content Specialist

Framingham, MA · On-site

$23/hr

Outstanding written and verbal communication, and interpersonal skills Preferred: * Experience with eCommerce Product Web Content and Content Management Systems * Strong analytical skills and problem ...

New

Wit

Manager, Digital Content & Web Production

Boston, MA · Hybrid

$90K - $113K/yr

... Content & Web Production is a driver of Wentworth's digital presence, ensuring our website has ... Strategic Writing: Draft and edit SEO-tested copy for the main site and subsites, optimizing for ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

Content, spelling, and grammar issues * Formatting and design inconsistencies * Mobile ... Excellent written and verbal communication skills. * Ability to manage multiple projects and ...

INTERNATIONAL HIGHLIGHT LLC

Web Designer

Boston, MA · Remote

$18 - $22/hr

Content, spelling, and grammar issues * Formatting and design inconsistencies * Mobile ... Excellent written and verbal communication skills. * Ability to manage multiple projects and ...

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Web Content Writer information

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How much do web content writer jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for web content writer in Boston, MA is $44.82, according to ZipRecruiter salary data. Most workers in this role earn between $32.98 and $52.40 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs

What are the most commonly searched types of Web Content Writer jobs in Boston, MA?

The most popular types of Web Content Writer jobs in Boston, MA are:

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For Web Content Writer jobs in Boston, MA, the most frequently searched job titles are:

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The top searched job categories for Web Content Writer jobs in Boston, MA are:

Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Boston, MA as of July 2026, with employment types broken down into 65% Full Time, 18% Part Time, 1% Temporary, and 16% Contract. Highlights an 69% Physical, 3% Hybrid, and 28% Remote job distribution, with an average salary of $93,220 per year, or $44.8 per hour.

Web Writer and Content Specialist

Brandeis University

Waltham, MA • On-site

$82/hr

Full-time

Posted 5 days ago

Job description

The Brandeis Office of Marketing Communications seeks a Web Writer and Content Specialist to join its digital team. Reporting to the Director of Marketing Technology, with close collaboration with the editorial team, this role is responsible for creating, editing and publishing high-quality, user-centered content across Brandeis' web properties and digital channels. This role will also contribute to an upcoming website redesign, with opportunities to help inform content direction and standards.
The ideal candidate is a skilled writer with a strong editorial eye, fluency in SEO and GEO best practices and an understanding of how content structure and accuracy shape the way information is surfaced and understood in an AI-driven digital environment. They are equally at home crafting a compelling program page and a three-word call to action, with a keen sense of how language and layout influence the way people read and navigate digital content.
Candidates must include a cover letter, along with writing samples or a portfolio link demonstrating range across formats and audiences.
This is a hybrid position based on the Brandeis University campus in Waltham, MA, with three days per week in office required.
The salary range for the position is $82.0 - 87.2K;
Essential & Other Functions
  • Content Creation and Publishing (50%):
    • Write compelling, audience-centered content across Brandeis digital properties including academic program pages, marketing landing pages, campaign content and other high-touch areas.
    • Write and edit a range of short-form content - captions, summaries, calls to action, video descriptions and other microcontent that supports a clear user experience (UX).
    • Develop editorial content that showcases Brandeis people, programs and achievements - from quick spotlights to longer-form storytelling as opportunities arise.
    • Adapt and repurpose content across formats while maintaining a consistent institutional voice.
    • Publish and maintain content using a content management system (CMS), ensuring accurate formatting, linking and page structure.
  • Content Strategy & Collaboration (25%):
    • Partner with campus stakeholders to translate complex academic and institutional information into clear and effective digital content.
    • Apply SEO and GEO best practices to all content including keyword strategy, metadata, heading structure and linking, with an understanding of how well-structured content performs in AI-driven search environments.
    • Collaborate with designers on visual needs, making strong editorial image selections and optimizing assets for web use.
    • Work with the marketing, web and editorial teams to identify and develop story opportunities aligned with university marketing priorities.
  • Review & Quality (25%)
    • Edit and proofread web content - including content submitted by campus contributors - for clarity, accuracy, tone, accessibility and consistency with Brandeis brand and style guidelines.
    • Conduct content reviews for departmental pages, improving readability, accessibility and messaging as needed.
    • Use web analytics and user behavior data to evaluate content performance and inform improvements.

Required Qualifications
  • Bachelor's degree in communications, English, marketing, digital media or a related field.
  • Minimum 3 years of professional experience in web writing or content development.
  • Demonstrated range as a writer - from feature stories to YouTube video descriptions to concise digital microcopy.
  • Working knowledge of SEO principles including metadata, keyword strategy and content structure.
  • Experience with or demonstrated understanding of user-centered content and UX writing principles.
  • Familiarity with web accessibility standards (WCAG) and how they apply to content, including alt text, plain language and heading structure.
  • Experience with a content management system (CMS); familiarity with HTML a plus.
  • Familiarity with AI writing tools and the editorial judgment to use them responsibly in a brand and institutional context.
  • Proficiency in Adobe Photoshop and/or Canva for web image preparation and production.
  • Strong editorial eye and high attention to detail.
  • Ability to manage multiple projects and collaborate effectively across teams.
  • Higher education experience is preferred.

Pay Range Disclosure
The University's pay ranges represent a good faith estimate of what Brandeis reasonably expects to pay for a position at the time of posting. The pay offered to a selected candidate during hiring will be based on factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience and education/training, internal peer equity, and applicable legal requirements.
Equal Opportunity Statement
Brandeis University is an equal opportunity employer which does not discriminate against any applicant or employee on the basis of race, color, ancestry, religious creed, gender identity and expression, national or ethnic origin, sex, sexual orientation, pregnancy, age, genetic information, disability, caste, military or veteran status or any other category protected by law (also known as membership in a "protected class").

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